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All Journal Gorga : Jurnal Seni Rupa Ars: Jurnal Seni Rupa dan Desain Jurnal Sosioteknologi Wimba: Jurnal Komunikasi Visual International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Serat Rupa: Journal of Design
Agung Eko Budiwaspada
Institut Teknologi Bandung
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PERSEPSI VISUAL ELEMEN NILAI PERSONAL BRAND PADA MEDIA KAMPANYE RIDWAN KAMIL Robby Firmansyah; Agung Eko Budiwaspada; Agus Sachari
Jurnal Sosioteknologi Vol. 16 No. 3 (2017)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2017.16.3.5

Abstract

Personal brand merupakan citra yang tertanam di pikiran publik mengenai individu tertentu. Beberapa dekade terakhir, kegiatan personal branding marak digunakan oleh kandidat kampanye politik untuk membentuk citra dirinya di pikiran publik dan diharapkan dapat meningkatkan elektabilitas pada saat pemilihan. Penelitian ini mengkaji elemen nilai personal brand yang dibentuk melalui proses persepsi visual terhadap media kampanye tahap kedua pemilihan walikota Bandung 2013, Ridwan Kamil. Elemen nilai personal brand yang diteliti berupa citra mengenai hal-hal yang menjadi landasan berpikir dan berperilaku Ridwan Kamil di masyarakat. Penelitian ini menggunakan metode campuran. Metode kuantitatif digunakan untuk melihat kecenderungan citra nilai yang terbentuk di dalam pikiran kelompok khalayak pemilih pertama melalui elemen visual media kampanye Ridwan Kamil. Metode kualitatif dengan analisis visual semiotika sosial digunakan untuk mendeskripsikan pembentukan citra elemen visual media kampanye tahap kedua Ridwan Kamil melalui proses persepsi visual terhadap elemen visual media kampanye Ridwan Kamil. Berdasarkan hasil olah data kuesioner penelitian, citra nilai Ridwan Kamil yang memiliki skor tertinggi berupa citra cinta yang terbentuk melalui elemen visual artwork ikon hati. Citra Ridwan Kamil terbentuk melalui proses persepsi visual audience untuk memaknai elemen visual (stimuli) yang dipengaruhi oleh pengetahuan audience mengenai stimuli yang dilihat dan kemudahan audience untuk menerima informasi yang disampaikan elemen visual untuk dihubungkan dengan sosok Ridwan Kamil. Personal brand defined as a well-formed public image of particular person. In the past few decades, personal branding activity is used by politicians or electoral candidates to build their public image which is expected to be able to increase their electability. This research analyzed the visual perception of personal brand value element that was formed by visual elements in Ridwan Kamil's second phase campaign media for Bandung City Mayoral Election in 2013. Personal brand value element is an image to represent Ridwan Kamil's thought and behavior in the society. This study utilized mixed method, namely quantitative and qualitaive. The quantitative method was used to identify the voters' perception of Ridwan Kamil's image established through the visual elements disseminated during the campaign. The qualitative method of visual social semiotic analysis was used to describe the development of Ridwan Kamil's image through his campaign media visual element and visual perception process. The results of the questioner data analysis indicated that the image which gained the highest score was the image of love which was illustrated by the visual element of an artwork depicting a heart. Ridwan Kamil's image was established through audience's perceptual process in interpreting the visual element (stimulus) and associate it with Ridwan Kamil influenced by the audience knowledge upon the stimulus and the absence of difficulty to perceive the information.
Perancangan Media Social Campaign untuk Mengatasi Toxic Dating Behavior pada Aktivitas Online Dating Ananta Aristia Karina; Agung Eko Budiwaspada
Wimba : Jurnal Komunikasi Visual Vol. 11 No. 2 (2020): Vol.11 No.2 (2020)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.221 KB) | DOI: 10.5614/jkvw.2020.11.2.1

Abstract

Aktivitas online dating saat ini mengalami peningkatan kuantitas, baik dari segi aplikasi maupun pengguna. Peningkatan ini perlahan mengubah cara penggunanya untuk berkomunikasi, khususnya dalam hubugan romantis. Hal ini juga berefek pada munculnya berbagai isu sosial yang terkait dengan aktivitas kencan online. Isu-isu sosial yang terjadi menyebabkan timbulnya perilaku menyimpang yang digolongkan dalam toxic dating behavior. Ada beragam kerugian yang ditimbulkan dari perilaku ini pun beragam, mulai dari psikologis, sosial, hingga finansial. Solusi untuk permasalahan ini adalah dirancangnya sebuah program social campaign yang terutama ditujukan untuk mengubah perilaku generasi millennial sebagai pengguna dating apps terbanyak. Agar pesan ini sampai pada sasaran, tentunya diperlukan rancangan media yang persuasif baik untuk menuliskan pesan maupun menyebarkannya. Media campaign akan dirancang melalui lima tahapan yaitu pengumpulan data; analisis data; penentuan segementasi khalayak dan strategi persuasi; penentuan konsep media; serta ekseskusi media campaign. 
Taste Perception from Jamu Drinks Color for Younger Generation by using Photo Products Andreas Kurniawan; Yasraf Amir Piliang; Agung Eko Budiwaspada
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 1 (2023): Specific Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i1.1338

Abstract

Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to generation. Jamu drinks have a variety of recipes since their ingredients are derived from a combination of typical Indonesian spices that can be obtained in local markets. Previously, jamu was frequently associated with a bitter taste, but due to improvements and innovations, it may now adapt to the preferences of the younger generation. Moreover, modification of a recipe's look involving different hues may cause consumers to speculate about its taste. This study examines taste perception from the Indonesian traditional herbal drinks "jamu" color for the younger generation by using photo products image. The research method was conducted through experimentation by using a questionnaire and forum discussion in 2 phases on 111 visual communication students with an average age of 21.7 years. Results: white, red, blue, and yellow colors were preferred by the majority of participants, followed by orange and brownish-red colors, which were still mostly acceptable. However, brown and green were perceived as the colors that participants disliked the most. Based on the result of this experiment, it can be concluded that human perception of color and taste can also be applied to traditional herbal medicine; this result supports the innovative exploration of jamu recipes that can adapt to the tastes of the younger generation. The result of this study shows that perception is influenced by previous experience; several times, the data showed significantly that colors such as milk or common fruit juice would be perceived the same as the taste of jamu. Furthermore, these findings strengthen various previous studies that the color will be able to make humans perceive its taste; although sometimes the perception is wrong, it can be used as an important reference for industries. In addition, the results of this study also show that the perception of color can be done without the need to see the product directly.
BRANDING ACTIVATION AS A SUSTAINABLE IMAGE BUILDING PROCESS: ANALYSIS OF EVENTS BY SEJAUH MATA MEMANDANG Ayuningtias Ramadhani; Agung Eko Budiwaspada
Gorga : Jurnal Seni Rupa Vol. 13 No. 2 (2024): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v13i2.62549

Abstract

Branding activation is part of the branding strategy in building and communicating the identity and values of a brand. This branding activation functions as a tool to interact directly with consumers through various activities such as events. Events are one of a series of branding activations because they have a direct connection with consumers, allowing for deeper and more personal interactions for brands to convey their image. In the context of sustainable branding, branding activation is a process that only aims to convey environmental, social, and economic values, but also to build deeper relationships with consumers by emphasizing the brand's commitment to sustainable practices. Through semiotic analysis, this research explores the role of branding activation in forming and communicating a sustainable brand image, with a focus on the "Kedai Kita" event by Sejauh Mata Memandang. The image of a brand can be formed through the meaning conveyed by visual elements which function to communicate certain messages to the audience through the meaning that is present. This research examines how these elements reflect a brand's commitment to sustainability. Seeing how Sejauh Mata Memandang can process through its branding activation conveys a sustainable image at the event. These findings show how Sejauh Mata Memandang effectively utilizes event branding activation as a strategic tool to convey a sustainable brand image through the immediacy of everyday life while raising awareness about the threat of climate change to our food sources.
INTERAKTIVITAS NARASI DALAM INFOGRAFIS DIGITAL PADA INFOGRAFIS TEMPO.CO ARI KURNIAWAN; AGUNG EKO BUDIWASPADA; IRFANSYAH IRFANSYAH
Serat Rupa: Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i1.440

Abstract

Online journalism media is now using digital infographic as a new form to narrate the story. They use interactive text and image as a new way to tell a story in the digital space. The digital world has connectivity and depth of information that can be arranged in layers. Understanding digital media as a space that has layers of depth is important because it is distinguish them from the traditional media. This study will discuss one of Tempo.co digital infographics that tells about the corruption of the Constitutional Court’s judge, Akil Mochtar. This digital infographic was analyzed based on the interaction design principles of Donald Norman and interactive narrative models of Heer & Segel. From the analysis, it can be concluded that Interactive element design in this digital infographic has a low level of visibility and inconsistencies in the color-coded feedback, thus reducing the affordance quality of the interactive elements. The interactive element in this digital infographic, wasn’t properly designed based  on the understanding of the digital space and the main principles of interaction design. This digital infographics is also not able to maximize the potential of the digital space to make the information flow accompanied by a good narrative. An interactive potential of the digital space should be designed by considering the message that has to be delivered. Interactive elements in digital infographic should be part of the message, not just a mere decoration. Visual, verbal function and interactivity in digital infographic should immerse together, in order to clarify the meaning and narrative of the information. Keywords: infographic; interactivity; naration; online
Metode Perancangan Logo Brand Kota dengan Partisipasi Warga Lokal Danang Adi Wiratama; Agung Eko Budiwaspada; Deddy Deddy Wahjudi
Ars: Jurnal Seni Rupa dan Desain Vol 25, No 1 (2022): April 2022
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v25i1.5129

Abstract

Krusialnya logo bagi kepentingan city branding sebanding dengan perlunya keseriusan dalam proses perancangannya. Sejumlah penelitian menyebutkan persoalan utama metode perancangan logo brand kota adalah: tidak dilibatkannya masyarakat lokal secara efektif, serta rendahnya pemahaman bahwa branding kota lebih dari sekadar merancang logo saja. Penelitian ini bertujuan untuk merumuskan metode perancangan logo brand kota yang (1) melibatkan masyarakat lokal dan (2) yang terhubung dengan proses branding kota secara keseluruhan. Untuk itu, dilakukan pengkajian terhadap teori branding kota, personalitas brand, identitas visual brand kota, termasuk studi kasus perancangan logo brand kota-kota di Indonesia. Metode perancangan logo brand kota yang dirumuskan di sini dibedakan dalam tahap pencarian ide (riset, penggalian personalitas brand, konsep branding kota) dan tahap visualisasi (uji preferensi jenis logo dan elemen visualnya). Di setiap tahapnya, dilakukan pelibatan masyarakat melalui kuesioner sementara tim desainer berperan untuk mendesain alternatif bagi masyarakat. Metode usulan ini mampu memfasilitasi kolaborasi desainer dan masyarakat dalam perancangan identitas visual kotanya, serta memberikan output branding yang (tidak hanya logo dan slogan saja, namun) terintegrasi dengan personalitas brand-nya, ide intinya, serta segala strategi yang berperan besar dalam penerapan branding kota secara keseluruhan.
Co-Authors Agus Sachari Ananta Aristia Karina Andreas Kurniawan ARI KURNIAWAN Ayuningtias Ramadhani Danang Adi Wiratama Deddy Deddy Wahjudi Irfansyah Irfansyah Robby Firmansyah Yasraf Amir Piliang