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All Journal Jurnal Siasat Bisnis Jurnal Sosioteknologi RITME Journal of Animation & Games Studies Gelar : Jurnal Seni Budaya Jurnal Rupa Atrat: Jurnal Seni Rupa Jurnal Dimensi Seni Rupa dan Desain Serat Rupa: Journal of Design
Agus Sachari
Institut Teknologi Bandung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH ATMOSFER PUSAT BELANJA PADA SHOPPING VALUE Astrid Kusumowidagdo; Agus Sachari; Pribadi Widodo
Jurnal Siasat Bisnis Vol. 17 No. 1 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss1.art3

Abstract

AbstractAt the moment, the creation of shopping environment design that provides certain sensation and experience become strategy of the shopping center. This research aims to find out about the influence of shopping center’s atmosphere towards shopping value. The formative factors of shopping centre’s atmosphere are architectural features, interior features and support facilities. The research begins with a focus group to adjust the indicators of the previous research to the present research’s object. The next stage of research is done with a multiple regression analysis. The research object is the atmosphere condition of Senayan City shopping center in Jakarta and the subjects are samples totaling to sixty people. The samples are visitors from the middle-class segment between the age of 18-35.The research finds that architectural features, interior features and support facilities collectively bring an influence towards shopping value in Senayan City Pusat belanja, wether partially, only interior features show the significant influence towards shopping value.Keywords: design, atmosphere, shopping centre, shopping value.AbstrakSaat ini penciptaan lingkungan belanja dengan yang memberikan sensasi dan pengalaman telah menjadi bagian dari strategi bisnis pusat belanja. Penelitian ini bertujuan untuk menelusuri pengaruh atmosfer pusat belanja terhadap shopping value. Atmosfer pusat belanja dibentuk oleh faktor-faktor yaitu fitur arsitektur, fitur interior dan fasilitas penunjang. Penelitian ini diawali dengan focus group untuk penentuan indikator yang tepat dan dilanjutkan dengan survey pada 60 orang dengan usia 18-35 tahun yang bersegmen menengah. Obyek penelitian adalahatmosfer dari pusat belanja Senayan City. Hasil penelitian menunjukkan terdapat hubungan dari faktor-faktor atmosfer pusat belanja secara serempak pada shopping value, sedangkan secara parsial hanya fitur interior yang memberikan pengaruh signifikan pada shopping value.Kata Kunci: desain, atmosfer, pusat belanja, shopping value.
NILAI FEMININITAS INDONESIA DALAM DESAIN BUSANA KEBAYA IBU NEGARA Suciati Suciati; Agus Sachari; Kahfiati Kahdar
RITME Vol 1, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Busana Kebaya Ibu Negara, salah satu costume yang merepresentasikan jatidiri (nilai femininitas) perempuan Indonesia. Tugas Ibu Negara bersama istri para menteri di antaranya menjalankan kegiatan pendidikan, kesehatan, kebudayaan, dan lingkungan hidup, mendampingi Presiden/suaminya (dalam dan luar negeri), dan kegiatan sosial. Busana Ibu Negara mengikuti beberapa aturan khusus, di antaranya Peraturan Pemerintah No. 8 Tahun 1987 tentang protokol yang salahsatunya mengatur penataan Busana Nasional (pada acara resmi dan nonresmi). Busana Kebaya Ibu Negara dewasa ini dipengaruhi peran fashion stylist atau personal stylist, dan  cenderung di dominasi busana bergaya  Eropa dan Timur Tengah. Busana Kebaya Ibu Negara diharapkan dapat menjadi pengendali dan panutan bagi perempuan Indonesia dalam berbusana yang mempertahankan nilai femininitas perempuan Indonesia. Busana Kebaya adalah penanda  yang merepresentasikan petanda identitas kolektif dari tata nilai dan prilaku sosio-kultural komunitas pemakainya, di samping model dan bentuk serta fungsinya yang mencerminkan nilai-nilai femininitas perempuan Indonesia. Dewasa ini busana perempuan Indonesia telah berkembang mengikuti tren busana global dan lebih banyak menampilkan sisi sensualitas, selera pasar, dan kepentingan industri fashion tanpa memperhatikan nilai-nilai edukasi dan budaya Indonesia khususnya nilai femininitas perempuan. Kajian ini menggunakan kajian transformasi budaya  dan perubahan system nilai pada Busana Kebaya Ibu Negara Indonesia Negara.  Busana Kebaya sebagai salah satu identitas`nasional dalam era globalisasi dewasa ini berkembang menjadi special costume dengan citarasa lokal (meprepresentasikan budaya etnik Nusantara).
EDUKASI BUDAYA TOPENG MALANGAN MELALUI MEDIA INTERAKTIF BOARD GAME Al Hazmi Indrapasca Yoga; Alvanov Zpalanzani; Agus Sachari
Journal of Animation and Games Studies Vol 6, No 1 (2020): April 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v6i1.3530

Abstract

Traditional arts have become part of an area or even become the identity of it. This happenned in Malang, where Malang has a distinctive art called the Topeng Malangan. Topeng Malangan is a performance art that combines dance and puppet shows. The identity of the Topeng Malangan which is already very attached to Malang is inversely proportional to its popularity amongs Malang people. Therefore, an interesting and understandable educational media is needed to introduce Topeng Malangan into Malang people. Iterative design method is used in the design of this educational media. This iterative method can be used for finding a suitable game that can be played by families, because exploration, trials, and evaluations are involved in this design process.
PERSEPSI VISUAL ELEMEN NILAI PERSONAL BRAND PADA MEDIA KAMPANYE RIDWAN KAMIL Robby Firmansyah; Agung Eko Budiwaspada; Agus Sachari
Jurnal Sosioteknologi Vol. 16 No. 3 (2017)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2017.16.3.5

Abstract

Personal brand merupakan citra yang tertanam di pikiran publik mengenai individu tertentu. Beberapa dekade terakhir, kegiatan personal branding marak digunakan oleh kandidat kampanye politik untuk membentuk citra dirinya di pikiran publik dan diharapkan dapat meningkatkan elektabilitas pada saat pemilihan. Penelitian ini mengkaji elemen nilai personal brand yang dibentuk melalui proses persepsi visual terhadap media kampanye tahap kedua pemilihan walikota Bandung 2013, Ridwan Kamil. Elemen nilai personal brand yang diteliti berupa citra mengenai hal-hal yang menjadi landasan berpikir dan berperilaku Ridwan Kamil di masyarakat. Penelitian ini menggunakan metode campuran. Metode kuantitatif digunakan untuk melihat kecenderungan citra nilai yang terbentuk di dalam pikiran kelompok khalayak pemilih pertama melalui elemen visual media kampanye Ridwan Kamil. Metode kualitatif dengan analisis visual semiotika sosial digunakan untuk mendeskripsikan pembentukan citra elemen visual media kampanye tahap kedua Ridwan Kamil melalui proses persepsi visual terhadap elemen visual media kampanye Ridwan Kamil. Berdasarkan hasil olah data kuesioner penelitian, citra nilai Ridwan Kamil yang memiliki skor tertinggi berupa citra cinta yang terbentuk melalui elemen visual artwork ikon hati. Citra Ridwan Kamil terbentuk melalui proses persepsi visual audience untuk memaknai elemen visual (stimuli) yang dipengaruhi oleh pengetahuan audience mengenai stimuli yang dilihat dan kemudahan audience untuk menerima informasi yang disampaikan elemen visual untuk dihubungkan dengan sosok Ridwan Kamil. Personal brand defined as a well-formed public image of particular person. In the past few decades, personal branding activity is used by politicians or electoral candidates to build their public image which is expected to be able to increase their electability. This research analyzed the visual perception of personal brand value element that was formed by visual elements in Ridwan Kamil's second phase campaign media for Bandung City Mayoral Election in 2013. Personal brand value element is an image to represent Ridwan Kamil's thought and behavior in the society. This study utilized mixed method, namely quantitative and qualitaive. The quantitative method was used to identify the voters' perception of Ridwan Kamil's image established through the visual elements disseminated during the campaign. The qualitative method of visual social semiotic analysis was used to describe the development of Ridwan Kamil's image through his campaign media visual element and visual perception process. The results of the questioner data analysis indicated that the image which gained the highest score was the image of love which was illustrated by the visual element of an artwork depicting a heart. Ridwan Kamil's image was established through audience's perceptual process in interpreting the visual element (stimulus) and associate it with Ridwan Kamil influenced by the audience knowledge upon the stimulus and the absence of difficulty to perceive the information.
Perbandingan Busana Arca Harihara Era Klasik Akhir (Koleksi State Hermitage Museum, Museum Nasional Jakarta, dan Balai Lelang Christie’s) Waridah Muthi'ah; Agus Sachari
Gelar : Jurnal Seni Budaya Vol 19, No 1 (2021)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v19i1.3533

Abstract

Harihara is the amalgamation of two great gods in Hinduism, Siva and Vishnu. During the Late Classical Era (Majapahit period, 13th-15th centuries AD) three deification statues which portrayed the kings as Harihara have been found. Out of these three, two of them are not located in Indonesia anymore, one is part of the collection of Hermitage Museum, St. Petersburg, and one is in Christie’s Auction Gallery. Since these two statues are not widely known, they are barely mentioned or studied in the field of classical archaeology and art. This research focuses on the physical attributes of those two statues, particularly the clothing elements and divine attributes, in comparation to the deification statue of Raden Wijaya as Harihara, which is originated from Candi Simping and now is located in National Museum, Jakarta. The research was conducted using a qualitative-comparative method with iconographic and historical approach. It is found that while these statues show the amalgamation of Siva and Vishnu’s attributes, the depiction of Harihara in those statues are not exactly following Harihara iconography as regulated in the canons of Silpasastra and Manasara. While the canon physical attributes of Shiva and Vishnu side by side equally, in the depiction of Harihara in Java, those attributes are mixed and not always follows a rigid pattern. It is suggested that the depiction of  kings as Harihara show an attempt to project them as the unifier of different factions and religious sects. The inequal depiction of Vishnu and Siva’s attributes in king’s deification statues indicates not only the dynamics of the religion in the era, but also as mean to build king’s image in the image of the God.
Kamasan: Goldsmith Tradisional Sunda Busratul Mukmin Sjahroeddin; Agus Sachari; Meirina Triharini; Muhammad Ihsan DRSAS
JURNAL RUPA Vol 3 No 2 (2018): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v3i2.1498

Abstract

Every culture has its own craft product made by a specialized craftsman. Even so, wider community nowadays in Indonesia do not give attention to traditional craftsman as they should. Many of traditional craftsman has been alienized even perish from their community. One of the traditional craftsmen who has been existing and known in Sundanese people society are kamasan. Kamasan is the name of Sundanese traditional goldsmith who will make jewelry or embed precious metal to other product. Today presence of kamasan almost like a myth, even on Sundanese community. Rapid growth and higher quantity demand of jewely from Sundanese people that cannot be fulfilled by kamasan make them outcast from the mainstream precious metal and jewelry business scene. Beside that, the economic inflation that struck globaly caused many of kamasan changed their profession. In effort to find kamasan that still exist around Bandung, an ethnographical approach was performed in one of the kamasan village at southern Bandung. From those communities finally found only one kamasan who still practicing goldsmith until today. That kamasan persistently practicing goldsmith as known as in Sundanese traditional culture. Traditional craftsmen absence from its community affected the loss of various cultural knowledge. That condition will make a community alienated to their own cultural roots and awareness.
KARAKTER VISUAL BUSANA KEBAYA INGGIT GARNASIH SEBAGAI ISTRI DAN PEJUANG PEREMPUAN INDONESIA Suciati Suciati; Agus Sachari; Kahfiati Kahdar
ATRAT: Jurnal Seni Rupa Vol 1, No 2 (2013): JERAT TRADISI DALAM KONTEMPORER
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v1i2.415

Abstract

Perempuan sebagai istri pendamping suami sangatlah memegang peranan penting. Istri hendaknya mampu memainkan perannya sebagai pendamping suami, guru, mitra perjuangan sekaligus kekasih. karakter keibuan dari perempuan sebagai istri merupakan sosok ibu yang memberikan kehidupan penyejuk jiwa suami dan anggota keluarga. Peranan istri pendamping suami dapat menopang keberhasilan suami menjalankan perannnya sebagai kepala keluarga dan anggota masyarakat. Keikhlasan, kesabaran, keteguhan dan ketelatenan istri mendampingi suami tercermin pula pada sosoknya dalam berpenampilan yang memberikan karakter visual sebagai perempuan yang mandiri, tegar, bersahaja dan berwibawa. Karakter tersebut nampak pada penampilan Inggit Garnasih sebagai seorang istri dan pejuang perintis Kemerdekaan Indonesia. Kebaya dan kain panjang sebagai busana yang dipakai dalam keseharian mendampingi perjuangan suami telah memberikan pengalaman nyata sosok perempuan yang berkarakter keibuan, penuh cinta kasih, pekerja keras, dan sabar dalam menjalani kehidupan.Kata Kunci: Karakter Visual, Busana Kebaya, Inggit Garnasih
ANALISIS SEMIOTIKA VISUAL PADA ILUSTRASI SAMPUL MAJALAH TEMPO EDISI “JERAT KEDUA”: Visual Semiotics Analysis in the Cover Illustration of Tempo Magazine's ‘Jerat Kedua’ Edition Azhar Natsir Ahdiyat; Acep Iwan Saidi; Agus Sachari
Jurnal Dimensi Seni Rupa dan Desain Vol. 20 No. 1 (2023)
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v20i1.7868

Abstract

The e-KTP megacorruption case in 2017 that dragged Setya Novanto made it a public conversation, including mass media like Tempo Magazine on its cover. Tempo Magazine uses illustrated images in each of its releases with distinctive characters and styles and often creates controversy. In addition, the illustrations on this cover also have various hidden meanings and codes that need to be interpreted deeply. Therefore, this study aims to explain the structure of the visual signs on the cover illustration of the “Jerat Dua” edition of Tempo Magazine. In addition, this research is also intended to reveal the codes contained in the cover illustration. This study uses a qualitative approach with an interpretive descriptive analysis. The method is visual semiotics with Roland Barthes' semiotics theory, including the structure of visual signs and the Five Codes of Barthes. The researcher concludes that the structure of the “Jerat Dua” edition of Tempo Magazine is composed from denotative signifier which change its meaning to connotative signified. The connotative meaning that appears is based on a convention, the anchoring of meaning, gestures/expressions, the use of metaphor/metonymy rhetoric, and references from reality. The codes that are revealed on the cover of this magazine include hermeneutic, semantic, proairetic, symbolic, and cultural codes. Keywords: illustration, magazine cover, visual semiotic, sign, code
PERANCANGAN PRODUK FASHION BAGI MASYARAKAT URBAN INDONESIA DENGAN PEMANFAATAN TENUN LURIK JAWA PEDAN Wenny Anggraini Natalia; Dian Widiawati; Agus Sachari
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1002

Abstract

The existence of Javanese Pedan lurik weaving which is one of the Indonesian cultural heritages that needs to be preserved in this modern era. Using the method of observation, visual analysis and experimentation, it is designed to revitalize fashion products by utilizing Javanese lurik woven cloth intended for Indonesian urbanites with a character of young spirit, full of locality, and love of culture. Sustainable design methods become a solution by considering the impact on the natural and social environment at each stage, which will later be related to the economy of the community. Through this article, it is hoped that it will enrich the development of fashion products with Indonesian cultural nuances that will increase the selling power of Javanese lurik woven into the wider community. In addition, using revitalized Javanese Pedan motifs and patterns that have been revitalized, it is hoped that the public will become more aware that there are still regional motifs and patterns that are still unexplored and is expected to be more known and awake sustainability.
Co-Authors Acep Iwan Saidi Agung Eko Budiwaspada Al Hazmi Indrapasca Yoga Alvanov Zpalanzani Astrid Kusumowidagdo Azhar Natsir Ahdiyat Busratul Mukmin Sjahroeddin Dian Widiawati Kahfiati Kahdar Meirina Triharini Muhammad Ihsan DRSAS Pribadi Widodo Robby Firmansyah Suciati Suciati Suciati Suciati Waridah Muthi'ah Wenny Anggraini Natalia