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All Journal Nomosleca MEDIAKOM: Jurnal Ilmu Komunikasi Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Antoni Antoni
Universitas Brawijaya
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Membumikan Ilmu Komunikasi di Indonesia (Pembacaan Hermeneutik Gadamerian atas Tulisan-Tulisan M. Alwi Dahlan) Winartono Winartono; Antoni Antoni; Anang Sujoko
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): Mediakom Vol 02, No 02, Februari 2019
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v2i2.1922

Abstract

The emergence of Communication Science in Indonesia was related to the history of this science in Europe and America. The term “communication science” (America’s tradition) was noted to have replaced “Publisistic” (German’s tradition). M. Alwi Dahlan is an important figure behind that. Communication Science then has been developing, but still dominated by applied studies. Whereas to be a discipline, the study of history and philosophy of science shouldn’t be ignored. Furthermore, the development of a science indicates the contribution of it’s intellctuals. Here is the importance of studying Dahlan’s thoughts on communication. The researcher applied a Gadamerian perspective hermeneutic to interpret Dahlan’s writings between 1980-1990s. Based on metanarrative awareness and the spirit of non-Western perspective studies, the researcher has explored them through hermeneutic circle until getting creative meanings (Bildung). The conclusion is that Dahlan’s contribution is contextualizing or bringing Communication Science ‘down to earth’ in Indonesia especially related to development, environment, information-technology, through an eclectic perspective and by which human being as a key resource. Dahlan’s ideas has significance in the development of history and philosophy of Communication Science. Finally, this research suggest further exploration both on Dahlan and related topics. Key Words: M. Alwi Dahlan, Hermeneutics, Gadamerian Perspective, Ilmu Komunikasi
PERKEMBANGAN KAJIAN KOMUNIKASI PEMASARAN DI KOTA MALANG : SEBUAH META ANALISIS Rezki Rahmawati; Antoni Antoni; Bambang Dwi Prasetyo
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2782

Abstract

AbstractThis research is a meta-analysis of the development of the study of marketing communication undergraduate thesis in Malang during 2014-2018. This research aims to find out how the development of marketing communication studies with the philosophy of science approach in order to provide references for mapping marketing communication studies. The undergraduate thesis researched in this research is 229 theses from three different universities with a focus on the use of theory in marketing communication theses. The results of the research show that the most widely used communication theory in marketing communication thesis is the Elaboration Likelihood Model (ELM) theory. The interesting thing found in this research is the more use of marketing concepts and theories than the use of communication theory in undergraduate thesis with the theme of marketing communication. Keywords: marketing communication, meta-analysis, philosophy of scienceDOI : https://doi.org/10.26905/nomosleca.v5i1.2782
Commodification via the New Media: Content, Audience, and Labour in GoJek’s GoFood service Kun Muhammad Adi; Anang Sujoko; Antoni Antoni
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 01 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i1.3144

Abstract

The existence of new media makes humans have control over the media they consume only through a smartphone on their hands. GoJek contributes new dynamics because the use of new media in the form of an application has changed most of the life patterns of media behavior. In the context of new media, media behavior is inseparable from the concept of political economy communication. This research uses a qualitative approach by extracting information from users, merchants, and drivers on GoFood service features taken by purposive sampling. The collected data from the result of observations, interviews, and documentation will be associated and analyzed using the political economy communication concept of Vincent Mosco, especially the commodification. Researchers found that the aspects of the commodification of content, commodification of audience, and commodification of labor of GoFood service features resulted in changes in society in adapting internet technology which also affected the welfare of the Indonesian economy.Keywords: GoFood, commodification, political economy of communication, and new media
Co-Authors Bambang Dwi Prasetyo Kun Muhammad Adi Rezki Rahmawati Sujoko, Anang Winartono Winartono