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PERKEMBANGAN KAJIAN KOMUNIKASI PEMASARAN DI KOTA MALANG : SEBUAH META ANALISIS Rezki Rahmawati; Antoni Antoni; Bambang Dwi Prasetyo
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2782

Abstract

AbstractThis research is a meta-analysis of the development of the study of marketing communication undergraduate thesis in Malang during 2014-2018. This research aims to find out how the development of marketing communication studies with the philosophy of science approach in order to provide references for mapping marketing communication studies. The undergraduate thesis researched in this research is 229 theses from three different universities with a focus on the use of theory in marketing communication theses. The results of the research show that the most widely used communication theory in marketing communication thesis is the Elaboration Likelihood Model (ELM) theory. The interesting thing found in this research is the more use of marketing concepts and theories than the use of communication theory in undergraduate thesis with the theme of marketing communication. Keywords: marketing communication, meta-analysis, philosophy of scienceDOI : https://doi.org/10.26905/nomosleca.v5i1.2782
Political Culture Patterns of the Mandar Community in Palu Rezki Rahmawati; Muhammad Iqbal Maulana
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.80

Abstract

Migrant communities in an area have distinctive patterns both in social life, electoral politics, and non-electoral. Typical patterns will be repeated and become political culture. In this study, the author looks at the political culture of the Mandar people in Palu City, considering that the Mandar people have lived in the town of Palu for a long time. This research is a descriptive qualitative research conducted to find out the political culture patterns of immigrant communities. Data collection techniques used are interviews, observation, and documentation. The results of this study indicate that the type of political culture of the Mandar people in Palu is the type of political culture of the participants. This is shown by the cognitive, affective, and evaluative aspects of the Mandar community which are suitable for all political aspects such as the general system, input objects, and political output objects. Participant political culture in the Mandar community in Palu City results from the level of education and open access to information in the urban environment.
Representation of Social Harmonization in The Film Get Married Mohammad Iqbal Maulana; Rezki Rahmawati; Dewi Nuraliah; Nurfadilah Nasiruddin
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 2 (2023): Vol. 2 No. 2 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i2.180

Abstract

Indonesia as a plural country, the identity of the people varies from ethnicity to social structure, so social harmonization discourse is a topic of achievement in its society. Film is one of the media in reproducing the representation of a reality. In movies, reality comes through codes, symbols, and symbols.  This study aims to describe the reality of social harmonization present in the film Get Married. This research is qualitatively descriptive and semiotic analysis methods from Roland Bhartes, in semiotics Barthes divides three stages namely denotation, connotation, and myth.  The results of the analysis of social harmonization messages in the film Get Married, denotationally harmonized messages are often represented in the form of respect, happiness, joyful laughter, even the impression of sadness always ends with happiness, social harmonization attitudes are always interpreted with pleasure and happiness. Connotation of social harmony representation is shown how to foster social relations that have a variety of different community backgrounds between upper and lower class groups, it is represented through dimensions such as coding clothes and also gestures between the two different groups, but can foster social harmonization, and myths refer to the culture of hospitality and politeness as capital in establishing social harmony,  Despite the social gap in identity, a culture of hospitality and courtesy has always been key to social harmony.
Semiotika Roland Barthes Representasi Kritik Kelas Pekerja Pada Video Klip Rakesh "Penguasa Malam" Maulana, Mohammad Iqbal; Rahmawati, Rezki; Nuraliah, Dewi; Putri, Pusparani Sahran; Febriany; Utama, Roman Rezki
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1857

Abstract

Rakesh's music video - Penguasa Malam is a story about a worker who experiences a dilemma between the mental burden of work and the need to please himself. This research examines the visual signs of the video clip regarding the social criticism of the working class in response to the development of capitalism. The research method used is descriptive qualitative with semiotic analysis method from Roland Barthes. The results showed that the meaning of the representation of working-class social criticism from Rakesh's video clip – Penguasa Malam presents a representation of class conflict between the lower working class (proletariat) and the upper class (bourgeoisie) under the influence of capitalism, where the concept of 'alienation' is often used as a visual message of criticism from the working class (proletariat) against capitalism, so that forms of criticism are presented such as self-introspection, fighting alienation, seeking peace and freedom, and fighting established social control.
Analysis of The Pentahelix Model on The Development of The Tourism Sector on Majene West Sulawesi Hendrawan; Rezky Ramadhan Antuli; Muhammad Syihabuddin Taufiq; Rahmatullah; Rezki Rahmawati; Farhanuddin
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 4 (2023): Vol. 2 No.4 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i4.291

Abstract

The aim of this research is to analyze the pentahelix model in the development of the tourism sector in Majene regency. The type of research used in this research is explanatory research. This research uses data collection techniques in the form of secondary literature studies with qualitative analysis techniques. The end result of this research is a description of the causal context or cause-and-effect relationships. The results of this research show this. The tourism sector in Majene Regency requires the participation of five stakeholders, including: government, private sector, academia, community and media, each of which has a role that, if collaborated well, will produce world-class tourism destinations. However, these five actors need space and regulations formulated in a patented way so that a series of activities can be created as a sustainable program in the context of the development of the tourism sector in Majene Regency
MODEL PENDIDIKAN POLITIK BAGI PEMILIH PEMULA DI MAN 1 POLMAN (MENYIAPKAN PEMILIH PEMULA AKTIF PADA PEMILU 2024) Razak, Fitriani Sari Handayani; Nasiruddin, Nurfadilah; Husniah, Husniah; Pahruddin, Pahruddin; Salam, Andi Muhammad Ikbal; Nuraliah, Dewi; Aminuddin, Ahmad; Rahmawati, Rezki; Usri, Usri
MALAQBIQ Vol. 3 No. 2 (2024): Malaqbiq: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Agama Islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendidikan Politik kepada Pemilih Pemula berguna untuk memberikan informasi, nilai, pemahaman dan pengetahuan tentang Pendidikan politik pemilih pemula dalam menggunakan hak suaranya dalam pemilihan umum khususnya pada tahun 2024 mendatang. Pemilih pemula sebagai target untuk dipengaruhi karena dianggap belum memiliki pengalaman voting pada pemilu sebelumnya, jadi masih berada pada sikap dan pilhan politik yang belum jelas. Pemilih pemula yang baru mamasuki usia hak pilih juga belum memiliki jangkauan politik yang luas untuk menentukan kemana mereka harus memilih. Kegiatan ini dilaksanakan secara langsung (tatap muka) pada hari Jum’at tanggal 24 November 2023 di MAN 1 Polewali Mandar, Kabupaten Polewali Mandar, Provinsi Sulawesi Barat. Adapun kegiatan yang dilakukan yaitu: 1) Materi tentang Deskripsi Pendidikan Politik Pemilih Pemula; 2) Materi tentang Perilaku Pemilih Pemula Menjelang Pemilu 2024; 3) Materi tentang Peran Perguruan Tinggi terhadap Pendidikan Politik Pemilih Pemula; 4) Materi tentang Peran Media terhadap Pendidikan Politik Pemilih Pemula. Pengabdian Masyarakat ini dilakukan untuk memberikan pemahaman tentang deskripsi Pendidikan politik pemilih pemula, Perilaku Pemilih Pemula. Hasil dari pengabdian masayarakat ini bahwa siswa sebagai pemilih pemula menjadi memahami, dan mengerti, akan aktif berpartisipasi serta tidak apatis terhadap kegiatan pemilihan umum yang akan datang.
Peningkatan Kapasitas Pemerintah Desa Makuang Kabupaten Mamasa dalam Meminimalisir Terjadinya Kekerasan Seksual Pratiwi, Andi Dewi; Fadhil, Fadhlan; Ichsan, Muh Arfhani; Mausili, Dwi Rianisa; Danar Hafidz Adi Wardhana; Rezki Rahmawati; Achmad Fauzi Kusmin; Rezky Ramadhan; Andi Muhammad Ikbal Salam; Usri
MALAQBIQ Vol. 4 No. 1 (2025): Malaqbiq : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Agama Islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/jam.v4i1.1514

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Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas Pemerintah Desa Makuang, Kabupaten Mamasa, dalam upaya meminimalisir terjadinya kekerasan seksual melalui metode ceramah dan tanya jawab. Kekerasan seksual masih menjadi persoalan serius di berbagai daerah, termasuk di wilayah pedesaan, di mana pemahaman tentang pencegahan dan penanganannya sering kali terbatas. Melalui kegiatan ini, diharapkan aparat desa dan masyarakat dapat memperoleh pengetahuan yang komprehensif mengenai bentuk-bentuk kekerasan seksual, faktor penyebab, dampak, serta langkah-langkah pencegahan dan penanganan yang efektif. Kegiatan dilaksanakan dalam bentuk sosialisasi interaktif dengan melibatkan perangkat desa, tokoh masyarakat, serta perwakilan warga untuk memastikan penyebaran informasi yang merata. Metode ceramah digunakan untuk memberikan pemahaman mendasar, sedangkan sesi tanya jawab memungkinkan peserta untuk mengklarifikasi hal-hal yang belum dipahami serta berbagi pengalaman terkait isu kekerasan seksual di lingkungan tersebut. Hasil evaluasi menunjukkan peningkatan kesadaran peserta mengenai pentingnya peran aktif pemerintah desa dalam menangani kasus kekerasan seksual, mulai dari aspek preventif hingga responsif. Selain itu, peserta juga memahami prosedur pelaporan dan pendampingan korban yang sesuai dengan mekanisme hukum yang berlaku. Kegiatan ini turut menghasilkan rekomendasi bagi pemerintah desa untuk membuat regulasi atau program khusus yang mendukung upaya pencegahan kekerasan seksual, seperti sosialisasi berkala, pembentukan tim respons cepat, dan kerja sama dengan lembaga terkait. Dengan demikian, kegiatan pengabdian ini tidak hanya memberikan dampak langsung berupa peningkatan pengetahuan tetapi juga mendorong tindakan nyata dari pemerintah desa dalam menciptakan lingkungan yang lebih aman dan responsif terhadap isu kekerasan seksual.
Public Reception of Makan Bergizi Gratis (MBG) Program on Social Media Rezki Rahmawati; Dewi Nuraliah
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1117

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This study examines public acceptance of the Makan Bergizi Gratis (MBG) program on social media through a qualitative content analysis of 100 comments purposively collected from Instagram, Twitter/X, and YouTube (between March 2025-March 2026). Manual sentiment analysis classified comments into positive, negative, and neutral categories, followed by thematic analysis to identify dominant discourse patterns. Grounded in Agenda Setting Theory (McCombs & Shaw) and Framing Theory (Entman), findings reveal that negative sentiment dominates public discourse, characterized by institutional distrust, budget accountability concerns, potential corruption, unequal distribution, and program sustainability. Twitter/X exhibited the most critical discursive character reflecting its deliberative nature, while YouTube demonstrated a more balanced sentiment distribution. Positive comments reflect appreciation for the program's nutritional objectives, particularly in addressing stunting. This negative dominance signals a credibility gap in government communication. Transparent, two-way, and evidence-based communication strategies are therefore imperative to shift public perception and strengthen trust in MBG implementation.
Strengthening Disaster Mitigation through Risk Communication in the Palm Oil Industry Occupational Safety and Health System: A Narrative Literature Review Dewi Nuraliah; Rezki Rahmawati; Nurfadilah Nasiruddin; Moh. Iqbal Maulana; Dwi Rianisa Mausili
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 3 (2026): Vol. 5 No. 3 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i3.1179

Abstract

The palm oil industry is a high-risk sector that faces various potential hazards and therefore requires a disaster mitigation strategy that is not only oriented to technical aspects, but also to risk communication. This study aims to analyze the role of risk communication in strengthening disaster mitigation through the Occupational Safety and Health system in the palm oil industry. The research uses a qualitative approach with a narrative literature review method. Data were obtained through literature searches on ScienceDirect, Google Scholar, SpringerLink, and DOAJ, then analyzed thematically through synthesis and interpretation processes. The results of the study show that risk communication plays a role in shaping risk perceptions, strengthening safety cultures, improving organizational preparedness, and supporting coordination in disaster mitigation. Risk communication also connects the technical aspects of the K3 system with the behavioral and governance aspects of the organization.
MEDIA LOKAL DAN PELESTARIAN BUDAYA: ANALISIS FRAMING PEMBERITAAN UANG PANAI’ DI TRIBUN TIMUR Muh. Medriansyah Putra Kartika; Dewi Nuraliah; Rezki Rahmawati
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 11, No 1 (2026): MITZAL, VOLUME 11, NOMOR 1, MEI 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v11i1.7014

Abstract

Uang panai’ merupakan tradisi adat dalam pernikahan Bugis-Makassar yang menjadi wacana publik karena nominalnya yang tinggi. Media lokal memiliki peran penting dalam mengonstruksi pemahaman masyarakat terhadap praktik budaya ini. Penelitian ini bertujuan untuk menganalisis bagaimana Tribun Timur, portal berita lokal di Sulawesi Selatan, membingkai budaya uang panai’ dalam pemberitaannya. Menggunakan model analisis framing Zhongdang Pan dan Gerald M. Kosicki, penelitian ini mengkaji 10 berita yang dipublikasikan periode 2020-2021 melalui empat dimensi struktural: sintaksis, skrip, tematik, dan retoris. Temuan menunjukkan bahwa Tribun Timur secara dominan menggunakan frame sosiologi dengan menekankan tingginya nilai nominal uang panai’ dan dampak negatifnya seperti kawin lari (silariang), bunuh diri, dan penipuan. Status sosial—meliputi pendidikan, pekerjaan, dan latar belakang keluarga—secara konsisten disorot sebagai faktor penentu. Namun, konstruksi media ini mengabaikan aspek budaya penting seperti proses negosiasi dan dampak positif dari tradisi tersebut. Studi ini menunjukkan bahwa representasi media tidak sepenuhnya mencerminkan praktik budaya aktual, sehingga menimbulkan kekhawatiran tentang peran media lokal dalam pelestarian budaya. Penelitian ini berkontribusi pada pemahaman teori agenda-setting tingkat kedua dan konstruksi sosial realitas dalam konteks jurnalisme budaya lokal.