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Raissa Salsabil
Mahasiswa Desain Komunikasi Visual, Fakultas Seni Rupa, ISI Yogyakarta
Arts Humanities

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Kajian Tanda dan Makna Kampanye Pilkada DKI Jakarta 2017 di Media Sosial Instagram Andika Indrayana; Raissa Salsabil
DeKaVe Vol 11, No 2 (2018): Jurnal DeKaVe Vol. 11 No. 2 2018
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.55 KB) | DOI: 10.24821/.v11i2.2658

Abstract

Abstract.This research aims to reveal the meaning of campaign activity on Instagram by three candidates of Jakarta’s regional leader election in 2017: Agus Harimurti Yudhyono-Sylviana Murni as candidate number one,  Basuki Tjahaja Purnama-Djarot Saiful Hidayat as candidate number two, and Anies Baswedan-Sandiaga Uno as candidate number three. Using structural semiotics, this research show that: (1) every posts created by the candidates tend to have no correlation between verbal and visual sign. Every signs produces autonomy meaning, and; (2) by visual, every candidates’s posts style (verbal and visual), influenced by their prefesion.Keywords: Instagram, Political Campaign, Social Media, Structural Semiotics.
Co-Authors Andika Indrayana, Andika