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All Journal Jurnal Reviu Akuntansi dan Keuangan Dinamika Akuntansi Keuangan dan Perbankan ACCRUALS (Accounting Research Journal of Sutaatmadja) Jurnal Manajerial JABI (Jurnal Akuntansi Berkelanjutan Indonesia) ACCOUNTHIK : Journal of Accounting and Finance International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Akuntansi Politala Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Ilomata International Journal of Management Ilomata International Journal of Social Science Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside International Journal of Integrative Sciences Applied Accounting and Management Review Jurnal Equilibrium Nusantara
Ardian Widiarto
Politeknik Negeri Semarang
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Journal : JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS)

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PENGEMBANGAN STRATEGI BERTAHAN UMKM BATIK DI KOTA SEMARANG PADA MASA PANDEMI COVID-19 Mohamad Hasanudin; Ardian Widiarto; Alvianita Gunawan Putri; Tutik Dwi Karyanti; Maria Theresia Heni Widyarti
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 6, No 1 (2023)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v6i1.4573

Abstract

The impact of the COVID-19 pandemic on MSME entrepreneurs was felt in the Semarang. The MSME clusters most affected by the COVID-19 pandemic are the Milkfish, Culinary and Batik clusters. Especially for the Batik MSMEs cluster in Semarang City before the crisis caused by Covid 19, the business conditions of the Batik MSMEs in the batik village have also experienced a decline in sales. The business development strategy can be applied as one of the MSME survival strategies, especially for Batik MSMEs. The research method used in this study is qualitative analysis with exploratory steps with participatory observation techniques. This study uses SWOT analysis as a tool used in formulating strategies to survive in the midst of this pandemic by using a list of questionnaires. The results of the survey that have been carried out show that during the COVID-19 pandemic which began to spread in Indonesia in early 2020 until now, Semarang batik craftsmen experienced a very significant decline in turnover. From the survey data, it can be seen that there are 47% of Semarang batik artisans who experienced a decrease of 81% even up to 100%, while the lowest decline in turnover of 21% to 40% was experienced by 6% of respondents as Semarang batik artisans. From the perspective of Porter's Competitive Power Model, the Semarang Batik Cluster MSMEs business actors have problems in terms of traditional competitors, where their traditional competitors are fellow Semarang batik entrepreneurs. The next problem is the presence of newcomers, during this pandemic it is not uncommon for people who are laid off from their jobs or experience business setbacks to try to find new business opportunities to cultivate
STRATEGI PENGEMBANGAN USAHA JASA BOGA DI KECAMATAN TEMBALANG KOTA SEMARANG DENGAN METODE SWOT DAN QSP Lulu Ikbar Yorinda; Siti Arbainah; Ardian Widiarto
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 6, No 1 (2023)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v6i1.4576

Abstract

The catering service businesses in Tembalang District, Semarang City have experienced a decline in sales due to Covid-19 and has a fairly tight level of competition so that the catering businesses requires a business development strategy in order to survive and be superior to competitors. This research is a qualitative descriptive study with data collection through interviews, questionnaires, and observations. Data analysis used IFE matrix, EFE matrix, CPM, IE, SWOT, and QSPM. The total weighted score of the IFE matrix is 2.875 and the EFE matrix is 2.978. Based on CPM, the most superior catering service business is the Artanti Snack and Catering with a total weighted score of 2.960. The results of the IE matrix analysis shows that the position of the catering businesses is in quadrant V (hold and maintain) with the resulting strategy, namely market penetration and product development which is then processed with the SWOT matrix and produces eight (8) alternative strategies. The most suitable strategy based on QSPM is to maintain product quality with a TAS value of 6.504
Co-Authors Agina, Afifah alfarizi, Musyafa Alvianita Gunawan Putri Arbainah, Siti Arum Febriyanti Ciptaningtias Canny Diah Prameswari Ch Retno Gayatri Etik Nur Aini Romdhoniyati Eva Safina Rose Farizi, Musyafa Al Fika Azmi Filatrovi, Eldes Willy Gayatrie, Christina Retno Gunawan Putri, Alvianita Hamidah, Ine Suci Iqbal Arraniri Isni Maryatun Nur Janah Lardin - Korawijayanti Lulu Ikbar Yorinda Maria Theresia Heni Widyarti Maria Theresia Heni Widyarti Marliyati Marliyati Marliyati, Marliyati Mella Katrina Sari Mohamad Hasanudin Mohamad Hasanudin Musyafa Al Farizi Musyafa Al Farizi Nasya, Vilda Innaka Nugroho Heri Pramono Rusniti, Rusniti Sabrina Septi Dri Utami Sabrina Septi Dri Utami Sari, Mella Katrina Septian Yudha Kusuma Sianturi, Ronauli Siti Arbainah Siti Arbainah Suko Raharjo Sulistyo Sulistyo Sulistyo Tutik Dwi Karyanti Tutik Dwi Karyanti Widyarti, Maria Theresia Heni