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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Gamma M Al Pome
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF SERVICE QUALITY ON SATISFACTION AND ITS IMPACT ON STUDENT LOYALTY IN BATURAJA EDUCATION, OGAN KOMERING ULU DISTRICT Gamma M Al Pome; Diah Isnani Asiati; Choiriyah Choiriyah
KOLEGIAL Vol 9 No 1 (2021): Januari-Juni 2021
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v9i1.145

Abstract

This study entitled The Effect of Service Quality on Satisfaction and Its Impact on Student Loyalty at Baturaja College, Ogan Komering Ulu Regency. This research method uses descriptive and inferential statistical analysis, with the path analysis model. The results of the study answer the formulation of the problem which is also the purpose of this study. Through the calculation of the CR-value in accordance with the hypothesis, this study concludes, firstly, there is a positive and significant effect of Service Quality on Student Satisfaction. Second, there is a positive and significant effect of Service Quality on Student Loyalty. Third, there is the influence of student satisfaction on student loyalty. Fourth, responsiveness has a positive and insignificant effect on student loyalty. Fifth, satisfaction has a positive and insignificant effect on student loyalty. Sixth, assurance / certainty on satisfaction and its impact on loyalty has a positive and insignificant effect on students at Baturaja College, Ogan Komering Ulu Regency
Co-Authors Choiriyah Choiriyah Diah Isnani Asiati