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Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area Stevia Septiani; Dikky Indrawan; Galih Saputra Arista; Asep Rakhmat; Yessie W Sari; Nur A Nuzulia; Wulan T Wahyuni
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.758

Abstract

The research aims are investigating consumers’ psychology and behavioral characteristics and investigating the consumer’s characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis and cross tabulation analysis. Meanwhile, to measure consumer preferences for herbal toothpastes, logistic regression analysis (logit) was used. This survey was conducted on 459 respondents in the Greater Jakarta area. The results of the analysis show that in general the customers of toothpaste products are women aged 25-44 years and have more than 3 family members. The majority of customers are well educated segments, work as private workers and belong to the SES A group. Based on cross tab analysis, it is known that gender (p value = 0.037) and age (p value = 0.025) have a significant correlation in choosing herbal toothpaste. These results were confirmed in the logit analysis where women prefer herbal toothpastes than men. Based on consumer psychological factors, most customers believe in buying toothpaste at offline stores, except for those who are under 30 years old. However, for consumers who live in DKI Jakarta, they prefer to buy toothpaste through online channels compared to those who live outside DKI Jakarta. Keywords: consumer behavior, consumer profile, herbal toothpastes, logistic regression
Penyusunan Strategi Alternatif Dengan Pendekatan Triple Layer Business Model Canvas di PT Bando Indonesia Iriando Wijaya; Dikky Indrawan; Rokhani Hasbullah
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.188

Abstract

PT Bando Indonesia is a manufacturing company that produces power transmission products and experiencing production capacity problems. The aims of this study are (1) to identify and evaluate the influence of the business environment factors and the current business model at PT Bando Indonesia; (2) to examine alternative business strategies applied by PT Bando Indonesia and; (3) to formulate recommendations and managerial implications based on the new business model. The method in this study uses internal analysis (IFE), external analysis (EFE), SWOT, and triple-layer business model canvas (TLBMC). The results show that the company's strengths are consumer segmentation, marketing, and product quality. The company’s weaknesses are procurement of materials, number of employees, and product development facilities don’t exist. The company's opportunities in their business are the growth of green technology, people's lifestyles, and people's awareness of the environment. The study also shows that the company’s threats are inflation, tax, unstable price of materials, and other resources. There are several alternative strategies generated using a SWOT analysis based on the company's internal and external circumstances The alternative strategies formed influence the improvement of the existing business model in several of its constituent factors. The three factors in TLBMC, economic, environmental, and social, received improvements in several of their building blocks to support alternative corporate strategies that have been formed. Keywords: Bando Indonesia, external analysis (EFE), internal analysis (IFE), SWOT, TLBMC
Supply and Demand Characteristics of Palm Kernel Shell as a Renewable Energy Source for Industries Handaya Handaya; Herry Susanto; Dikky Indrawan; Marimin Marimin
International Journal of Renewable Energy Development Vol 11, No 2 (2022): May 2022
Publisher : Center of Biomass & Renewable Energy, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ijred.2022.41971

Abstract

Depleting stockpile of fossil fuels and rising global temperature due to the greenhouse effect are probably the two most threatening factors to civilization sustainability. Converting biomass into a readily available energy source will help reduce dependency on fossil fuels, whilst at the same time moderating greenhouse gas emmissions due to its carbon neutrality. Palm oil industry is the largest source of biomass in Indonesia and the available quantity to be utilized is growing inline with the steady growth of the generating industry. Among various wastes from palm oil processing, palm kernel shell is an oil palm biomass with high potential to be applied as a source of energy, given its high caloric value and distinctive physical properties. This source of renewable energy can be utilized by industries with thermal conversion processes. As a prerequisite, a feasibility study on technical, environmental, and economic aspects needs to be carried out. From long term perspective, supply, demand, and regulatory situational analysis will also be required. Lastly, a review on the existing palm kernel shell supply chain will help to understand its current situation. Based on literature studies and field observations, we have identified supply and demand characteristics that will be valuable in constructing an effective, efficient, and sustainable supply chain model of palm kernel shell. Understanding these characteristics is a precursor in realizing this massive potential of renewable energy source in the industrial context.
Competing With Ride-Hailing Startups: Business Transformation Strategies for Conventional Taxi Companies in Indonesia Asaduddin Abdullah; Raden Isma Anggraini; Dikky Indrawan
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.280

Abstract

The emergence of ride-hailing startups has dramatically changed the transportation landscape, threatening the existence of conventional taxi services. These new players have disrupted the traditional taxi industry, challenged their market share, and forced conventional taxi companies to adapt to changing consumer demands. As a result, conventional taxi companies like PT XYZ in Indonesia need to implement effective business transformation strategies to stay competitive and maintain their position in the market. This research implements a quantitative and qualitative descriptive approach and uses data analysis techniques, namely the IFE, EFE, IE matrix, QSPM, and Business Transformation Domain. The IFE analysis showed that a strong and strategic taxi distribution network in major cities was PT XYZ's main strength, while the company's financial position was a weakness. The EFE analysis identifies the high level of mobility and transportation needs as opportunity factors, while the standardization of fares, the number of fleets, and the lack of identity of online ride-hailing are threat factors. PT XYZ could implement the five domains of the digital transformation framework by increasing its business value by offering innovative taxi services, expanding service networks, improving customer interaction, developing business innovation through technology, utilizing data and analytics, and focusing on the company's strengths to compete with online taxi companies. Keywords: business competitiveness, business transformation, digital transformation domains, IE Matrix, QSPM