Article Per Year (5 Year)
p-Index From 2020 - 2025
1.642
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi JURNAL SISTEM INFORMASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Buletin Ilmiah Litbang Perdagangan JABE (Journal of Applied Business and Economic) Jurnal Disrupsi Bisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Stevia Septiani
Departemen Manajemen Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Faktor Adopsi E-Marketing dan Pengaruhnya Terhadap Kinerja Pemasaran UKM Kuliner Kota Bogor Priyanto, Hery; Najib, Mukhamad; Septiani, Stevia
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 10, No 2 (2020): Volume 10 Nomor 2 Tahun 2020
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol10iss2pp235-244

Abstract

The SMEs business is growing rapidly in Bogor City, especially culinary cluster SMEs. Tight competition in the industrial era 4.0 made the culinary cluster SMEs in Bogor City begin to implement a new marketing strategy via internet called e-marketing in order to achieve business growth. The purpose of this study are identify the type of e-marketing most commonly used by culinary cluster SMEs in Bogor City, analyze factors that influence e-marketing adoption by culinary cluster SMES in Bogor City, and analyze the effect of e-marketing adoption on marketing performance SMES of culinary cluster in Bogor City. The method used non-probability sampling with purposive sampling technique, the sample consist of 100 culinary cluster SMEs in Bogor City. The data obtained were processed using Structural Equation Modeling (SEM) with Partial Least Square u approach and using the Smart-PLS 3.0 program. The results of this study indicated social media marketing is the type of e-marketing that is most widely used by culinary cluster SMEs in Bogor City. Relative advantage, top management support, employee capability, competitive environment, and customer pressure were factors that positively and significantly influence the decision to adopt  e-marketing of Bogor City culinary cluster SMEs. E-marketing adoption had positive and significant effect on marketing performance of culinary cluster SMEs in Bogor City.
Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Industri Alas Kaki di Bogor Stevia Septiani; Ma'mun Sarma; Wilson H. Limbong
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.997 KB) | DOI: 10.29244/jmo.v4i2.12617

Abstract

Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS
Faktor - Faktor yang Memengaruhi Perilaku Konsumen Produk Kosmetik Halal di Kota Bogor Stevia Septiani; Retno Indraswari
Jurnal Manajemen dan Organisasi Vol. 9 No. 1 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.322 KB) | DOI: 10.29244/jmo.v1i1.25370

Abstract

The halal cosmetics industry has a very potential trend both globally and nationally. In Indonesia, the halal cosmetics industry is one of the industries that contribute to the improvement of the Islamic economy. Along with the development of public knowledge about organic products that are environmentally friendly and do not contain animal ingredients, the demand of halal cosmetics products are increase.Unfortunately, the great potential of the halal industry cannot be used properly by local brand. This study aims to analyze some factors that related in halal purchasing decisions. The primary data collection in this study was carried out by purposive sampling method which is women workers. Data processing methods include descriptive analysis and Structural Equation Modeling (SEM) analysis with Partial Least Squares (PLS) approach. The results of SEM analysis shown that the Psychological latent variable has a direct positive effect to Purchasing, with a path coefficient of 0.603. Psychological aspects are a relevant factor in the halal cosmetic purchasing as halal using motifs could be reflect fulfillment an attractive confession as female workers.
Analisis Faktor-Faktor Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal di Kota Bogor Retno Indraswari; Lindawati Kartika; Stevia Septiani
JABE (Journal of Applied Business and Economic) Vol 5, No 2 (2018): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v5i2.2749

Abstract

Seiring dengan meningkatnya pertumbuhan industri kosmetik di Indonesia, kesadaran konsumen akan jaminan produk kosmetik yang halal juga meningkat. Fenomena tersebut menyebabkan pembelian kosmetik halal di Indonesia juga meningkat. Tujuan diadakannya penelitian ini adalah untuk : (1) mengidentifikasi karakteristik responden, (2) menganalisis proses keputusan pembelian, dan (3) menganalisis faktor-faktor keputusan pembelian produk kosmetik berlabel halal di Kota Bogor. Metode penarikan sampel yang digunakan adalah non probability sampling dengan teknik snowball sampling. Analisis dilakukan dengan analisis deskriptif, analisis faktor, analisis crosstab, dan Net Promoter Score (NPS). Berdasarkan hasil penelitian didapatkan tiga kelompok faktor baru yang membentuk keputusan pembelian kosmetik berlabel halal yaitu faktor individu, konsep diri dan sosial-budaya .Sebanyak 37% responden cenderung merekomendasikan produk kosmetik yang digunakannya kepada orang lain.
ORGANIC FOOD MARKET IN JAVA AND BALI: CONSUMER PROFILE AND MARKETING CHANNEL ANALYSIS Mukhamad Najib; Ujang Sumarwan; Stevia Septiani
Buletin Ilmiah Litbang Perdagangan Vol 14 No 2 (2020)
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30908/bilp.v14i2.447

Abstract

Abstrak Tren keamanan pangan menjadi isu sensitif dalam industri pangan saat ini. Pertanian organik dapat menjadi alternatif solusi karena memiliki keseimbangan lingkungan, kesehatan, dan kebermanfaatan bagi petani lokal. Namun, tingginya harga produk serta skala produksi yang masih rendah menjadi faktor yang membatasi pertumbuhan pasar pangan organik di dalam negeri. Penelitian ini bertujuan menganalisis perilaku konsumen pangan organik, menganalisis saluran pemasaran dan memformulasikan alternatif saluran pemasaran pangan organik dalam negeri. Pengambilan sampel dilakukan secara purposive dimana kriteria responden adalah mereka yang mengetahui pangan organik dan berdomisili di lima kota besar pulau Jawa dan Bali. Survei saluran pemasaran dilakukan di Jakarta dan Jawa Barat dengan mewawancarai aktor-aktor di setiap rantai nilai. Hasil penelitian menunjukkan peluang pasar pangan organik cukup besar, karena umumnya responden telah menyadari bahwa pangan organik baik untuk kesehatan. Konsumen pangan organik saat ini termasuk kelompok middle class segment berusia 20-50 tahun, pekerja kantoran dan berpenghasilan di atas Rp 9 juta. Bagi konsumen, label sertifikasi pangan organik lebih penting dari merek. Saluran pemasaran organik sangat bervariasi. Pada pasar B2C pemanfaatan digital marketing dapat meminimalisir risiko finansial petani organik. Sementara pasar B2B dapat dioptimalkan melalui kerjasama perhotelan, restoran, kafe, rumah sakit, dan industri pengolahan makanan sehat, serta didukung kebijakan pemerintah yang selaras. Kata Kunci: Pangan Organik, Perilaku Konsumen, Saluran Pemasaran, Negara Berkembang Abstract The trend of food safety is a sensitive issue in the food industry today. Organic agriculture can be an alternative solution because it has a right balance in terms of the environment, health and benefits for local farmers. However, high prices for organic products and low production scale limit the growth of the domestic organic food market. This research aims to analyze organic food’s consumer behavior, analyze the existing marketing channels and formulate alternative marketing channels for the domestic organic food supply chain. Sampling was carried out by purposive sampling method in which the criteria for respondents were those who know about organic food and live in five big cities in Java and Bali. The marketing channel survey was conducted in Jakarta and West Java by interviewing each actor in the value chain. The results showed that organic food’s market opportunity was quite large, because the respondents were generally aware that organic food was good for health. Organic food consumers are currently included in the middle-class segment, aged 20-50 years, office workers, and income more than IDR 9 million a month. For consumers, certification labels are more important than brands in organic food. On the one hand, organic marketing channels still vary widely. In the B2C market, the use of digital marketing can minimize the financial risks of organic farmers. On the other hand, the B2B market can be optimized through cooperation in hotels, restaurants, cafes, hospitals, and the healthy food processing industry, supported by government policies. Keywords: Organic Food, Consumer Behavior, Marketing Channels, Developing Countries JEL Classifications: D11, F10, F18
Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area Stevia Septiani; Dikky Indrawan; Galih Saputra Arista; Asep Rakhmat; Yessie W Sari; Nur A Nuzulia; Wulan T Wahyuni
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.758

Abstract

The research aims are investigating consumers’ psychology and behavioral characteristics and investigating the consumer’s characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis and cross tabulation analysis. Meanwhile, to measure consumer preferences for herbal toothpastes, logistic regression analysis (logit) was used. This survey was conducted on 459 respondents in the Greater Jakarta area. The results of the analysis show that in general the customers of toothpaste products are women aged 25-44 years and have more than 3 family members. The majority of customers are well educated segments, work as private workers and belong to the SES A group. Based on cross tab analysis, it is known that gender (p value = 0.037) and age (p value = 0.025) have a significant correlation in choosing herbal toothpaste. These results were confirmed in the logit analysis where women prefer herbal toothpastes than men. Based on consumer psychological factors, most customers believe in buying toothpaste at offline stores, except for those who are under 30 years old. However, for consumers who live in DKI Jakarta, they prefer to buy toothpaste through online channels compared to those who live outside DKI Jakarta. Keywords: consumer behavior, consumer profile, herbal toothpastes, logistic regression
Pengaruh Psychological Factors, Financial Literacy, dan Paylater Misuse terhadap Compulsive Buying pada Pengguna Aplikasi Paylater di Jabodetabek Namira Nurul Alhakim; Stevia Septiani; Eka Dasra Viana
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.42798

Abstract

The increasing trend of online shopping through e-commerce during the COVID-19 pandemic is also supported by the development of digital payment method, one of which is paylater. Paylater allows consumers to buy now and pay later in monthly installments. Paylater growth in Indonesia can encourage the development of the digital economy and is in line with sustainable development goals (SDGs) number 8, namely increasing inclusive and sustainable economic growth. However, if not controlled, the use of paylaters actually risks triggering compulsive buying behavior and increasing the amount of debt owned by consumers. This research aims to analyze the characteristics of paylater users in Jabodetabek, analyze the influence of psychological factors and financial literacy toward paylater misuse, and analyze the influence of psychological factors, financial literacy, and paylater misuse toward compulsive buying behavior. The sample of this research was 275 respondents of paylater users in Jabodetabek. The research sample was determined using the non-probability sampling method, types convenience sampling and quota sampling. Furthermore, the research results were analyzed using descriptive analysis and Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this research show that psychological factors, financial literacy, and Paylater misuse hAVE a positive and significant effect on compulsive buying.
Strategi Pengembangan Pasar Pangan Organik Berbasis Perilaku Konsumen dan Kepuasan Pelanggan Dalam Mendukung Ketahanan dan Keamanan Pangan Ujang Sumarwan; Stevia Septiani; Mukhamad Najib
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 4 No 4 (2022): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.4.4.415-419

Abstract

Policy Brief ini merupakan salah satu output dari penelitian dasar hibah Kementerian Riset danTeknologi Pendidikan Tinggi (Kemenristekdikti) tahun ke-3. Naskah ini merumuskan strategi pengembangan pasar pangan organik berbasis perilaku konsumen dan kepuasan pelanggan. Policy brief ini diharapkan dapat diimplementasikan oleh pemangku kepentingan untuk mendukung ketahanan dan keamanan pangan. Policy brief juga diharapkan dapat meningkatkan market share pangan organik di Indonesia serta menyukseskan program 1000 desa organik yang dicanangkan oleh pemerintah.
Kebijakan dan Strategi Logistik Mengatasi Hambatan Rantai Pasok Pangan saat Bencana R. Dikky Indrawan; Drajat Martianto; Alim Setiawan; Galih Saputra Arista; Stevia Septiani; Purnawati Hustina Rachman; Muhammad Ridwan; Asep Rakhmat
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 5 No 3 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.5.3.714-718

Abstract

Koordinasi yang efisien antara BNPB, BPBD, Pusat Produksi Pangan, dan BULOG sangat penting dalam mendukung kelancaran logistik kemanusiaan selama bencana. Kolaborasi yang erat antara lembaga-lembaga ini dapat membantu menghindari birokrasi yang bisa memperlambat distribusi bantuan pangan kepada mereka yang membutuhkannya. Selain itu, perluasan model sistem pangan berkelanjutan yang mempertimbangkan seluruh rantai pasokan pangan, aspek lingkungan pangan, perilaku konsumen, dan pola makan menjadi sangat penting untuk memastikan ketahanan pangan di masa depan. Model ini harus memperhitungkan berbagai faktor seperti kondisi biofisik, teknologi, aspek ekonomi, dan nilai-nilai sosial budaya. Dalam mengembangkan kebijakan yang memengaruhi rantai pasokan pangan, upaya untuk menjaga keseimbangan antara produksi pangan sumber zat gizi makro dan mikromenjadi faktor kunciuntuk memastikan bahwa kebutuhan gizi masyarakat dapat dipenuhi dengan optimal. Kolaborasi yang kuat antara berbagai lembaga dan perencanaan yang matang akan menjadi kunci dalam memastikan ketahanan pangan dan kesehatan gizi masyarakat dalam menghadapi berbagai bencana yang mungkin terjadi.
Social Media Marketing untuk Meningkatkan Brand Equity dan Purchase Decisions (Studi Kasus di SMA Islam 7 Al-Azhar Sukoharjo) Aryani, Meydiana Triwidha; Maulana, Salsabila; Arivia, Khairunisa Suci; Rahmah, Mutiar; Septiani, Stevia
Jurnal Disrupsi Bisnis Vol. 6 No. 6 (2023): [November-Desember] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i6.36390

Abstract

Suatu perusahaan memerlukan strategi pemasaran yang tepat agar memiliki brand equity yang lebih baik dibandingkan perusahaan lainnya. Media sosial adalah tools yang sangat penting untuk memasarkan produk atau layanan. SMA Islam Al-Azhar 7 Sukoharjo merupakan salah satu lembaga di bidang pendidikan yang menggunakan media sosial untuk memasarkan pelayanannya. Sayangnya, fluktuasi jumlah pendaftar masih terus terjadi setiap tahunnya, meskipun sekolah ini telah menerapkan social media marketing. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh pemasaran melalui media sosial terhadap ekuitas merek dan keputusan pembelian SMA Islam Al-Azhar 7 Sukoharjo. Penelitian ini menggunakan data primer yang diperoleh dari 107 siswa sebagai sampel. Metode yang digunakan Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa social media marketing dapat meningkatkan brand equity tetapi tidak secara langsung meningkatkan purchase decisions. Meskipun demikian, social media marketing dapat meningkatkan purchase decisions melalui brand equity sebagai variabel mediasi. Hasil ini menunjukkan  bahwa SMA Islam Al-Azhar 7 Sukoharjo dapat membuat beranda media sosial yang menarik dan meningkatkan kualitas konten dengan membuat konten promosi yang modern untuk meningkatkan kepercayaan calon peserta didik bahwa Al Azhar adalah merek yang unggul.
Co-Authors Alim Setiawan Arista, Galih Saputra Arivia, Khairunisa Suci Aryani, Meydiana Triwidha Asep Rakhmat Asep Rakhmat Dikky Indrawan Drajat Martianto Eka Dasra Viana Farhana, Farhana Galih Saputra Arista Galih Saputra Arista Indrawan, Dikky Irmanida Batubara Lindawati Kartika Ma'mun Sarma Maulana, Salsabila Muhammad Ridwan Mukhamad Najib Namira Nurul Alhakim Nur A Nuzulia Nuzulia, Nur A Priyanto, Hery Purnawati Hustina Rachman R. Dikky Indrawan Rahmah, Mutiar Rakhmat, Asep Retno Indraswari Retno Indraswari Sari, Yessie W Slamet, Alim Setiawan Ujang Sumarwan Ujang Sumarwan Wahyuni, Wulan T Wilson H. Limbong Wulan T Wahyuni Yessie W Sari