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Pengembangan Kompetensi Mahasiswa Melalui Kegiatan Workshop Memasuki Dunia Kerja Bagi Mahasiswa di Program Studi S1 Manajemen Universitas Cenderawasih Kuddy, Aprianto La'lang; Wijaya, Iriando; Harju, Leon Mitra; Agustin, Sheilla Putri; Manalu, Palti Maretto Caesar; Insoraky, Wilhemina Arafusau; Payokwa, Musa K
Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): Periode Oktober
Publisher : Jurusan Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/cdb.v3i2.39

Abstract

Higher education institutions are considered successful when they produce graduates equipped to compete effectively in the workforce. However, many graduates currently struggle to compete effectively in the job market. Competition in the job market has caused unemployment in Indonesia to increase every year. One of the causes for the increase in unemployment among higher education graduates is the lack of knowledge and competence of students in the job recruitment process. To address this issue, this study proposes outreach through workshops. These workshops aim to familiarize students with the job recruitment process, increasing their chances of securing employment. By utilizing materials from practitioners, the workshops are expected to enhance students' knowledge and skills, better equipping them for the competitive job market.
Pengaruh Electronic Word of Mouth terhadap Purchase Intention melalui Mediasi Brand Image pada Konsumen Generasi Z Produk Skincare di Jayapura Manalu, Palti; Wijaya, Iriando
Tolis Ilmiah : Jurnal Penelitian Vol 7 No 2 (2025): November
Publisher : LPPM Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/tolis.v7i2.1482

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh langsung dan tidak langsung antara electronic word of mouth, brand image, dan purchase intention konsumen generasi Z produk skincare di Jayapura. Responden pada penelitian ini sebanyak 152 orang dan dinyatakan valid dengan menggunakan uji validitas pearson produk moment sedangkan uji reliabilitasnya menggunakan cronbach alpha. Responden yang diperoleh tersebut dianalisa menggunakan path analysis dalam uji hipotesis. Penelitian ini juga menggunakan SPSS 20 untuk mengolah data yang diperoleh. Hasil penelitian yang diperoleh menunjukan electronic word of mouth dan brand image dapat memiliki pengaruh langsung terhadap purchase intention. Tetapi electronic oerd of mouth memiliki pengaruh yang kecil terhadap purchase intention ketika brand image menjadi variabel perantara. Dari penelitian ini ditarik kesimpulan bahwa ulasan, komentar, serta rekomendasi positif dari konsumen di media online mampu membangun citra merek sekaligus mendorong niat beli terhadap produk tersebut tanpa harus melalui persepsi merek terlebih dahulu.
Pelatihan Teknis dan Pendampingan Manajemen Usaha Untuk Meningkatkan Penjualan Produk Di Unit Pengolahan Ikan (UPI) Distrik Sentani, Kabupaten Jayapura: Technical Training and Business Management Assistance to Increase Product Sales at The Fish Processing Unit (FPU) In Sentani District, Jayapura Regency Sitompul, Fanny Kristin Tantyah; Hutajulu, Halomoan; Ahlia, Isma Shalihi; Wijaya, Iriando; Pustap, El Shaddai Sandhy; Wanma, Johanis R; Samosir, Rasi Kasim; Siregar, Anggrainy Togi Marito
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 4 No. 2 (2025)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v4i2.998

Abstract

Distrik Sentani memiliki Potensi sumber daya manusia produktif, kekayaan sumber daya alam, dukungan kebijakan pemerintah dan keberadaan infrastruktur menciptakan peluang besar bagi pengembangan ekonomi yang berkelanjutan di Distrik Sentani, termasuk dalam pengembangan Unit Pengolahan Ikan yang dapat meningkatkan ekonomi masyarakat setempat. Unit Pengolahan Ikan di Distrik Sentani menghadapi masalah seperti kurangnya pengetahuan tentang manajemen usaha, diantaranya manajemen produksi mencakup cara-cara produksi yang baik/Good Manufacturing Practices dan manajemen pemasaran mencakup pemasaran digital, yang berdampak pada rendahnya produktivitas dan daya jual produk. Tujuan pengabdian masyarakat ini guna meningkatkan pemahaman mengenai cara-cara produksi yang baik/Good Manufacturing Practices, dan meningkatkan keterampilan melakukan pemasaran secara digital. Pengabdian masyarakat melibatkan 8 Pemilik Unit Pengolahan Ikan yang berada di Distrik Sentani. Metode yang digunakan dalam pelatihan adalah ceramah/sosialisasi dengan tatap muka langsung & pendampingan yakni dengan melakukan praktek langsung. Perbaikan : Hasil evaluasi menunjukkan peningkatan pemahaman peserta mengenai GMP dari 31,8% menjadi 100% setelah pelatihan, seluruh peserta juga berkomitmen menerapkannya dan mendaftarkan produk ke BPOM. Selain itu, seluruh peserta (100%) telah memahami strategi pemasaran digital, serta seluruh UPI telah memiliki akun pemasaran digital (Facebook Marketplace dan Google Business), meningkat dari sebelumnya yang hanya 1 UPI saja
Pelatihan Penggunaan Access Live Media Social dalam Peningkatan Penjualan pada Generasi Muda Pengrajin Noken di Jayapura: Training on the Utilization of Social Media Live Access to Improve Sales among Young Noken Artisans in Jayapura Wijaya, Iriando; Pustap, El Shaddai Sandhy; Sitompul, Fanny Kristin Tantyah; Ahlia, Isma Shalihi
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 4 No. 2 (2025)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v4i2.999

Abstract

Kerajinan Noken khas Papua memiliki nilai budaya dan ekonomi yang tinggi, namun pemasarannya oleh generasi muda pengrajin di Jayapura masih sangat bergantung pada metode konvensional. Keterbatasan dalam menjangkau pasar yang lebih luas menjadi kendala utama. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas penjualan para pengrajin muda melalui pelatihan pemanfaatan fitur live streaming di media sosial. Metode yang digunakan adalah pelatihan dan pendampingan langsung yang diikuti oleh 30 peserta generasi muda pengrajin noken. Materi mencakup dasar-dasar pemasaran digital, pengenalan platform media sosial, hingga tutorial teknis dan praktik live streaming. Evaluasi dilakukan menggunakan pre-test dan post-test untuk mengukur peningkatan pengetahuan. Hasilnya menunjukkan peningkatan pemahaman peserta secara signifikan, dengan skor rata-rata naik dari 70% pada pre-test menjadi 92% pada post-test. Selain itu, 100% peserta berhasil mempraktikkan secara langsung sesi live streaming untuk memasarkan produk mereka selama pelatihan. Pelatihan ini terbukti efektif dalam meningkatkan keterampilan dan kepercayaan diri pengrajin untuk beralih ke pemasaran digital, sehingga berpotensi memperluas jangkauan pasar dan meningkatkan penjualan
Penyusunan Strategi Alternatif Dengan Pendekatan Triple Layer Business Model Canvas di PT Bando Indonesia Iriando Wijaya; Dikky Indrawan; Rokhani Hasbullah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.188

Abstract

PT Bando Indonesia is a manufacturing company that produces power transmission products and experiencing production capacity problems. The aims of this study are (1) to identify and evaluate the influence of the business environment factors and the current business model at PT Bando Indonesia; (2) to examine alternative business strategies applied by PT Bando Indonesia and; (3) to formulate recommendations and managerial implications based on the new business model. The method in this study uses internal analysis (IFE), external analysis (EFE), SWOT, and triple-layer business model canvas (TLBMC). The results show that the company's strengths are consumer segmentation, marketing, and product quality. The company’s weaknesses are procurement of materials, number of employees, and product development facilities don’t exist. The company's opportunities in their business are the growth of green technology, people's lifestyles, and people's awareness of the environment. The study also shows that the company’s threats are inflation, tax, unstable price of materials, and other resources. There are several alternative strategies generated using a SWOT analysis based on the company's internal and external circumstances The alternative strategies formed influence the improvement of the existing business model in several of its constituent factors. The three factors in TLBMC, economic, environmental, and social, received improvements in several of their building blocks to support alternative corporate strategies that have been formed. Keywords: Bando Indonesia, external analysis (EFE), internal analysis (IFE), SWOT, TLBMC
Pelaksanaan Pelatihan Pemetaan Minat Karir dalam Memilih Konsentrasi Perkuliahan Mahasiswa Fanny kristin Tantyah Sitompul; Isma Shalihi Ahlia; Sheilla Putri Agustin; Iriando Wijaya; Palti Maretto Caesar Manalu; El Shaddai Sandhy Pustap; Musa Kris Payokwa; Rasi Kasim Samosir
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 1 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i1.7280

Abstract

Students’ confusion in selecting a study concentration presents a significant challenge in early career planning. The Management Study Program (S1) at Cenderawasih University faces an imbalance in student interest across concentrations, indicating a limited understanding of individual interests, personality traits, and career prospects. To address this issue, a community service initiative in the form of a career interest mapping workshop was conducted. This training equipped students with interest assessments, personality tests, and skill evaluations. A total of 59 second-semester students participated, facilitated by faculty members from each concentration and HR practitioners. The evaluation results revealed a significant improvement in participants’ understanding of the interrelation between personal interests, personality types, and study concentration choices. The training proved effective in enhancing students’ self-awareness and supporting more informed academic decisions aligned with their potential and personal career goals.
Pendampingan Manajemen Usaha Tani Jagung Berbasis Good Agriculture Practices di Koya Barat, Kota Jayapura Agustinus Numberi; Isma Shalihi Ahlia; Fanny Kristin Tantyah Sitompul; Iriando Wijaya; Musa Kris Payokwa
Jurnal Surya Masyarakat Vol 8, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.8.2.2026.358-366

Abstract

Low financial administrative literacy stands as a primary determinant impeding the acceleration of Good Agricultural Practices (GAP) standards adoption within smallholder farming structures. This community service program aims to improve the management skills of the Setia Tani Farmer Group in Koya Barat, Jayapura City, through the provision of a practical bookkeeping cash instrument. The implementation methodology integrated andragogical approaches and participatory training operationalized across five distinct phases, synergized organically with Local Agricultural Extension Officers (PPL). Evaluation metrics indicated an absolute transformation in partners' cognitive capacity, validated by a leap in comprehension scores from 76% to 100% in the post-test. Within the psychomotor dimension, the partners' mechanistic skills in classifying capital components, recording cash flows, and accurately calculating final balances achieved a score range of 4 to 5 (good to very good category). The managerial impact is reflected in the institutionalization of financial accountability that reduces operational cost inefficiencies, whereas the social impact is demonstrated by the strengthening of institutional social capital and collective readiness to meet the traceability requirements for GAP certification.
Pengaruh Consumer Self-Confidence dan Hedonic Shopping Motivations Terhadap Purchase Intention pada Konsumen Produk Skincare Generasi Z di Jayapura Palti Maretto Caesar Manalu; Neni Setiarini; Iriando Wijaya; El Shaddai Sandhy Pustap; Fanny Kristin Tantyah Sitompul
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/ph4tbf65

Abstract

This study aims to examine the influence of consumer self-confidence and hedonic shopping motivations on the purchase intention of Generation Z toward skincare products in Jayapura. The study employed a quantitative approach using an associative method. Data were collected through questionnaires distributed to 122 Generation Z respondents in Jayapura. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and f-tests with the assistance of SPSS. The results revealed that consumer self-confidence had a positive and significant effect on purchase intention, with a t-value of 7.294 and a significance level of 0.000. In addition, hedonic shopping motivations also had a positive and significant effect on purchase intention, with a T-value of 2.216 and a significance value of 0.029. Simultaneously, consumer self-confidence and hedonic shopping motivations were proven to significantly influence purchase intention, with an F-value of 112.295 and a significance level of 0.000. The findings indicate that the higher the level of consumer self-confidence and hedonic shopping motivations among Generation Z, the higher their tendency to develop purchase intention toward skincare products.
Training On Career Planning and Development for Young Workers at Buper Waena, Jayapura City Fanny Kristin Tantyah Sitompul; Neni Setiarini; Isma Shalihi Ahlia; Iriando Wijaya; El Shaddai Sandhy Pustap
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1005

Abstract

This community service activity was carried out as Career Planning and Development Training for Young Workers in Buper Waena, Jayapura City, in response to the high open unemployment rate among the productive age group. The main problems faced by participants were a lack of knowledge about career management, limitations in structuring career plans, and a lack of professional networking skills. The implementation method included the planning stage (preparation of materials and coordination with partners), implementation (socialization of career management, practice of SMART-based career plan development, and communication and networking simulations), and evaluation (pre- and post-tests and practice observation). The activity results showed a significant increase in knowledge, with the average pre-test score of 76% increasing to 100% in the post-test. Skills were also optimally achieved, with all participants (100%) able to develop SMART career plans, map professional networks through the Webbed approach, and demonstrate good to excellent professional communication skills. The impact of the activity included increased individual career awareness, the readiness of the young workforce to face the job market, and the strengthening of institutional networks with the Jayapura City Manpower Office. Thus, this activity not only increased conceptual understanding but also built relevant applied competencies, improving the competitiveness of the young workforce.
The influence of digital competence on generation z's political participation in the city of Jayapura Iriando Wijaya; Fanny K. T. Sitompul; Leon M. Harju; Musa K. Payokwa; Wilhelmina A. Insoraky
Tamalanrea: Journal of Government and Development (JGD) Vol. 1 No. 3 (2024): DECEMBER 2024
Publisher : Department of Government Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69816/jgd.v1i3.42588

Abstract

This study explores the impact of digital competence on political participation among Generation Z in Jayapura City. Using a quantitative approach, the research surveyed 250 Gen Z respondents aged 17–28, selected through purposive sampling. Data collection was conducted via surveys and analyzed using correlation and regression methods. The findings reveal significant effects of three core aspects of digital competence on political participation: digital knowledge (R² = 0.228, p < 0.05), digital ability (R² = 0.658, p < 0.05), and digital behavior (R² = 0.396, p < 0.05). Despite exhibiting high levels of digital competence, Generation Z's political participation remains low. This indicates a noticeable gap between their advanced digital proficiency and their limited active engagement in political activities. The study concludes that while digital competence significantly influences political participation, it does not necessarily translate into increased active involvement among Generation Z in Jayapura City. These findings highlight the challenges in leveraging digital potential to enhance political engagement among young voters and emphasize the need for strategies that bridge this gap.