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All Journal Jurnal Madani JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat DEDIKASI PKM PENGABDIAN SOSIAL
Faisal Faisal
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Peningkatan Kualitas Kemasan Produk Kue Tradisional pada Usaha Kecil dan Menengah Masyarakat desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang-Banten Lidya Pricilla; Irma Sari Octaviani; Karolina Karolina; Faisal Faisal; Aan Purnama
DEDIKASI PKM Vol. 1 No. 3 (2020): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v1i3.6768

Abstract

Kegiatan Pengabdian Kepada Masyarakat memberikan pelatihan agar dapat meningkatkan kualitas dalam membuat kemasan suatu produk agar memiliki nilai jual yang tinggi pada UMKM di daerah Desa cicalengka kecamatan pagedangan tangerang- banten. Pada pelatihan dimasyarakat Desa cicalengka kecamatan pagedangan tangerang- banten diajarkan cara membuat kemasan produk makanan berupa kue tradisional karena makanan dipilih karena lebih cepat untuk dijual pelatihan ini bertujuan agar dapat mampu memahami konsep desain kemasan, label kemasan hingga dapat mengembangkan desain kemasan produk yang sudah ada agar dapat menarik minat pembeli. dengan harapan agar dapat menambah keterampilan dan omset untuk memenuhi kehidupan sehari-hari sehingga masyarakatDesa cicalengka kecamatan pagedangan tangerang- banten dapat mandiri dan sejahtera.tahapan pelatihan yang berikan mulai dari pelatihan pembuatan produk ,cara pengemasan (packaging) hingga pemasaran dengan memanfaatkan arus digital.
PENERAPAN STRATEGI DIGITAL MARKETING DALAM MENDUKUNG WIRAUSAHA SISWA SMK MUHAMMADIYAH PARAKAN TANGSEL Ismail Jamil; Faisal Faisal; Sinta Sulistiani
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28199

Abstract

ABSTRACT The reason of this community benefit is to supply instruction to understudies of Muhammadiyah Parakan Professional School related to Learning Information and abilities that bolster understudies to apply advanced promoting in commerce. The strategy utilized there are a few stages counting the planning arrange, which incorporates the starting study, stabilization and assurance of areas and targets. After the overview, the execution area and target members of the action were decided. The another arrange is the execution arrange of Community Benefit. At this organize, preparing will be given to Muhammadiyah Professional School understudies with respect to the presentation of the computerized world and computerized showcasing. Preparing is carried out by giving an outline and hone of the steps for doing advanced promoting, counting how to get it the concept of funneling, building a commerce from scratch, learning how to powerful copywriting, and understanding the concept of AIDA (Mindfulness, Intrigued, Decision and Action). Community Service this time is targeted at Muhammadiyah Parakan Vocational High School students who have various backgrounds in study programs, including accounting, Bookkeeping, Online Marketing to Multimedia, so it is hoped that through this program formed, Muhammadiyah Vocational School students will be more motivated to develop their business strengthened by understanding digital marketing Keywords: Digital Marketing, AIDA, Funneling
Co-Authors Aan Purnama Ade Rachmawan Aden Prawiro Sudarso Darmadi Darmadi Desi Prasetiyani Didi Sunardi Iriana Kusuma Dewi Irma Sari Octaviani Ismail Jamil Karolina Karolina Krisnaldy Krisnaldy Lidya Pricilla Lisdawati Muhamad Guruh N Lilis Suryani Ratna Sari Sinta Sulistiani Supatmin Supatmin Sutiman Sutiman