Garuda - Garba Rujukan Digital

Paramita Paramita

Unknown Affiliation

Author-ID : 2492336

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics Other

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ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN Paramita Paramita; Dila Damayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 27 No 1 (2019): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect onpurchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchasedecision (Y).

PERBEDAAN PENCAPAIAN KOMPETENSI SISWA DENGAN MENERAPKAN LKPD IPA BERORIENTASI MODEL PEMBELAJARAN PENINGKATAN KEMAMPUAN BERPIKIR KELAS VII SMPN 12 PADANG Paramita Paramita; Murtiani Murtiani; Nurhayati Nurhayati
PILLAR OF PHYSICS EDUCATION Vol 9 (2017)
Publisher : Universitas Negeri Padang

This study aims to determine student competency achievement differences by applying an science student work sheet oriented learning model increased ability to think of the seventh grade students of SMPN 12 Padang. Type of research is Quasi-Experimental Research, with the study design Posttest-Only Control Group Design. The study population was all students of class VII SMPN 12 Padang enrolled in the academic year 2016/2017. Sampling techniques was purposive sampling techniques and continued by random sampling technique. The research data was taken from the attainment of students in the second grade sample. Based on the hypothesis test for a third achievement of competence using the t test at the 0,05 significance level obtained by each competence (attitudes, knowledge, and skills) in sequence are 6.49, 3.01, and 4.57. While the . These results show that , then rejected or accepted. This means that there are differences in student achievement by implementing science student work sheet oriented learning model increased ability to think of class VII SMPN 12 Padang

ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN Paramita Paramita; Dila Damayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 27 No 1 (2019): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104greather than 1,985) with significance 0,003 less than 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905greather than 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t less than0,05 0.005 less than0.05). So partially variable brand (X‚ ) have a significant effect on purchase decision (Y). (3) The result of t test statistic for product quality variable (Xf ) is got t value bigger than t table (2,445greather than 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t less than0,05 (0.016 less than0.05). So partially variable brand (Xf ) have a significant effect on purchase decision (Y).

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