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Understanding Customer Purchase Intention of PC Product on Indonesia Manda Rahmat Husein Lubis; Nuryakin Nuryakin; Susanto Susanto
APMBA (Asia Pacific Management and Business Application) Vol 7, No 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand awareness, brand image and perceived quality towards purchase intention of IT products. The object in this research is one of the leading lapotop brang in Indonesia in one of the growing provinces in Indonesia. This study uses sampling by purposive sampling technique. The number of samples in this study were 142 respondents. Data obtained through questionnaires distributed directly to the field and through the Google Form. Data analysis techniques using SEM showed that brand awareness has no significant effect on perceived quality, brand image has a significant effect on perceived quality, brand awareness has a significant effect on purchase intention, brand image has a significant effect on purchase intention and perceived quality have a significant effect on purchase intention. In generally, ASUS brand laptops have managed to attract consumers' attention through their brand image and awareness.

Pengaruh Activity Based Costing terhadap Peningkatan Kinerja Keuangan Erni Suryandari F; Susanto Susanto; Muhammad Ali Aqsa
Journal of Accounting and Investment Vol 7, No 2: July 2006
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.259 KB)

This research was done to identify the influence of Activity-Based Costing toward the development of financial performance (Empirical Study in Stock Exchange of Jakarta). The respondents of this research are internal auditors in manufacturing companies whose names are registered in Indonesian Capital Market Directory in 2004. The obtained primary data in this research was from questionnaires that was sent to the respondents by using cross-sectional survey method. The data was processed by using Structural Equation Modeling (SEM) through goodness of fit index, confirmatory model and structural similarities experiments. The three tested factors in this research are ABC success, other initiative and enabler are listed in hypothesis that influence toward financial performance. The result of the research shows there is significant influence between ABC success toward the development of financial performance; on the other hand, other initiative and enablers don’t have significant influence toward the development of financial performance.

Measuring Customer Loyalty and Satisfaction of Bank Bantul Using CRM and Service Quality Heri Sutanto; Siti Dyah Handayani; Susanto Susanto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.12765

This study aims to analyze and describe the effects of the service quality and customer relationship management at PD BPR Bank Bantul on the customer satisfaction and loyalty. The object of this study is PD BPR Bank Bantul, while the subjects of the study are customers taking the SMEs credit offered by the Bank. Method of analysis used in this study was Structural Equation Modelling (SEM) with the help of the AMOS program. The number of respondents was 170, taken using purposive sampling. The criteria for the sampling are as follows: the respondents are taking the SME’s credit at PD BPR Bank Bantul, residents in Bantul Regency, who are individual customers, who have been 2 years or more customer and have done 2 or more credit transactions. Data was collected through questionnaires distributed directly to the respondents and through the google form. Based on the results of the analysis, show that service quality has no significant effect on customer satisfaction, customer relationship management has a positive and significant effect on customer satisfaction, service quality has no a positive and significant effect on customer loyalty, customer relationship management has a positive and significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer loyalty. In conclusion this study accepts 3 hypotheses and rejects 2 hypotheses.

PENGARUH PERSEPSI PRODUK UNGGULAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PASIEN POLIKLINIK BEDAH DI RSI PKU MUHAMMADIYAH PEKAJANGAN Susanto Susanto; Rikhlatul Iffah
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 1 No. 1 (2012): January 2012
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i1.156

The Islamic Hospital PKU Muhammadiyah Pekajangan is a type C private hospital that is growing in Pekalongan. The successful hospital in the future are hospitals that have a competitive power. To win the competition the hospital must provide value and satisfaction to customers or patients through quality of products or services with competitive costs. The Islamic Hospital PKU Muhammadiyah Pekajangan already has a competitive product that is surgical oncology, surgical urology, neurosurgery. In addition The Islamic Hospital PKU Muhammadiyah Pekajangan should be able to know the quality of services provided and understand the interests and patients behavior to use the hospital services if needed health services at the next time. To know the influence of competitive product perception to patient loyalty in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan, and determine the influence of services quality perceptions to patient loyalty in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan, as well as investigate the influence of competitive product and services quality perception together against patient loyalty in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan. The study was quantitative research with cross sectional design. The study was conducted on May-June 2011 in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan. The population was all patients who had used services in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan. The number of samples was 100 respondents. The sampling design was purposive sampling. Data was analyzed used descriptive and inferential statistics with multiple linear regression. The research result showed that competitive products perception influenced patient loyalty (Sig. 0.005 <0.05), and services quality perception influenced patient loyalty (Sig. 0.000 <0.05), as well as competitive products and services quality jointly influenced patient loyalty in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan (Sig. 0.000 <0.05). The perception of competitive products and services quality perception which consists of communication, tangibles, empathy of nursing staff, assurance, responsiveness of the administrative staff, security, responsiveness physician either partially or jointly influence patient loyalty in The Surgical Clinic of Islamic Hospital PKU Muhammadiyah Pekajangan.

PENGARUH PEMBERIAN REWARDS DAN LINGKUNGAN KERJA TERHADAP PRESTASI KERJA KARYAWAN DI RSI MUHAMMADIYAH KENDAL Lena Riyanti; Susanto Susanto; Qurratul 'Aini
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 1 No. 2 (2012): July 2012
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i2.162

Work performance is the result of the quality and quantity achieved by an employee in their duties performing. Accomplishments can be achieved by increasing the satisfaction that can be realized giving Rewards proportionally and fair and to create a conducive working environment. Harmonious relationship that exists between a leader-employee is also needed among employees with one another to create a conducive working environment. The results of preliminary studies on Muhammadiyah Islamic Hospital of Kendal seen a lot of indiscipline and delay the return of earlier of employees and the number continues to increase. This research was quantitative descriptive with cross sectional research planning. Research populations were employees / workers of Muhammadiyah Islamic Hospital of Kendal. The sampling technique in this research is using proportions stratified random sampling with the number of sample as much as 137 people. Retrieval of data using questionnaires. Analysis of data using multiple linear regression analysis. There is an effect of giving rewards to employees' achievement of Muhammadiyah Islamic Hospital of Kendal (p<0,05). There is an influence of work environment of employees' achievement on Muhammadiyah Islamic Hospital of Kendal (p<0,05). There is an effect of giving rewards and working environment of employees' achievement on Muhammadiyah Islamic Hospital of Kendal.

PENGARUH PROMOTION MIX TERHADAP LOYALITAS PASIEN DI POLIKLINIK RSUD PANEMBAHAN SENOPATI BANTUL Pambudi Pambudi; Susanto Susanto
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 1 No. 2 (2012): July 2012
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i2.164

The emergence of new hospitals and the development of private hospitals lead to a competition. The hospital must maintain customer and seize the competitors’customers, so that the hospitals need to do a promotion. Promotion mix evaluation has not ever been done in RSUD Panembahan Senopati Bantul. The type of the study is a descriptive study, cross sectional design, and proportionate sampling stratified random sampling. The amount of population is 135 056 patients. The amount of sample is 100 people. It is a linear regression analysis test.The regression equation Y : 0,188 X1 + 0,196 X2 + 0,385 X3 + 0,174 X4. It is obtained from the t test promotion mix variable that partially effect on the loyalty of the clinic patients. The smallest value of p / t the largest count shows that the most influence on patient loyalty is a personal selling variable. F test results obtained from the simultaneous promotion mix variable (X) effect on patient loyalty variable (Y). Promotion mix variables partially effect on the loyalty of the clinic patients. The most dominant of promotion mix variables is the personal selling variable, promotion mix variables simultaneously influence the loyalty of Poliklinik RSUD Panembahan Senopati.

PENGARUH PROMOSI TERHADAP SIKAP PASIEN RS PKU MUHAMMADIYAH BANTUL Susanto Susanto; Sari Dwi Astuti
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 2 No. 1 (2013): January 2013
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v2i1.172

The mushrooming hospitals in Bantul had forced PKU Muhammadiyah hospital to conduct promotions. A promotion will be very useful to provide information to the society about the service excellence offered by a hospital in order that it becomes the society’s preference when they seek for medical and health treatment. This research was a descriptive quantitative one using cross sectional approach. The population included all outpatients, and the sample was confined to 90 patients. Meanwhile, the analytical tool was the multiple linier regression. This research found a regression equation of Y = 0.225 X1 + 0.267X3 + 0.338X4 + e. The coefficient of determination (R2) was 0.649, which explained that the involvement of promotion influenced patients’ attitude as much as 64.9%. The score of F count was 42.159 with F significance of 0.000 and 95% confidence. For the mean time, the influence of promotional activities to the attitude of the patients of PKU MuhammadiyahBantul Hospital comprised advertising (2.129, p = 0.036), direct marketing (2.774, p = 0.007), and public relation (3.657, p= 0.000). Meanwhile, the variable personal selling did not influence the patient’s attitude (1.074, p = 0.286). To sum up, the factors in promotion mix influencing the attitude of the patients in PKU MuhammadiyahBantul Hospital are advertising, direct marketing, and public relation.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PASIEN DALAM MEMANFAATKAN RAWAT INAP DI RUMAH SAKIT PKU MUHAMMADIYAH NANGGULAN Muhamad Aminudin; Susanto Susanto
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 2 No. 2 (2013): July 2013
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v2i2.174

Hospital as a service provider health is needed to know factors that affect the decision of patient in the harness of hospitalization. Understanding of behavior consumers can be used as an ingredient of consideration for provides maximum service in accordance with consumer advocacy. Knowing the influence of cultural factors, social, personal and psychological to behavior in the harness of inpatient at the PKU Muhammadiyah Nanggulan hospital. This research is research survey analytic with the approach of cross sectional. Population research is patients who harness inpatient PKU Muhammadiyah Nanggulan hospital. The technique sampling in this research is accidental of sampling by the number of sample are 84 people. The data collecting use questionnaire. Analysis of data the use of multiple regressions The result show cultural factors, social factors, personal factors and psychological factors has partial influence to the harness of inpatient care at PKU Muhammadiyah Nanggulan hospital. Cultural factors, social factors, personal factors and psychological factors simultaneously influence to the behavior of patients in the harness of inpatient at the PKU Muhammadiyah Nanggulan Hospital.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PASIEN PADA KELAS VIP, 1, 2, DAN 3 (STUDI PADA RSU PKU MUHAMMADIYAH GAMPING YOGYAKARTA) Virdy Kurniawan; Susanto Susanto
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 3 No. 2 (2014): July 2014
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v3i2.187

This thesis examines the influence of service quality and price to patient satisfaction at the class VIP, 1, 2, and 3 in RSU PKU Muhammadiyah Unit 2 Gamping Yogyakarta. The issues examined are: there is influence of service quality and price to patient satisfaction simultaneously at class VIP, 1, 2 and class 3 in RSU PKU Muhammadiyah Unit 2 Gamping, there is influence of service quality dimensions to patient satisfaction individually at class VIP, 1, 2 and class 3 in RSU PKU Muhammadiyah Unit 2 Gamping, and there is influence of service prices on patient satisfaction individually at class VIP, 1, 2 and VIP 3 in RSU PKU Muhammadiyah Unit 2 Gamping. This research is quantitative with the cross sectional study such as data collected only once. Data collected using questionnaires. Questionnaires carried out on 160 RSU PKU Muhammadiyah Unit 2 Gamping patients who are derived from the class VIP, class 1, 2, and class 3. Respondents determined by using convenience sampling who have stayed at PU Muhammadiyah Hospital Unit 2 Gamping at least 1 day. From the study, it is found that there is significant effect of service quality and price simultaneously on patient satisfaction at class VIP, 1, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping. It is known from the results of the F test which is getting significant results for all classes at µ (0,05). This means that hypothesis 1 proved (There is the influence of service quality and cost simultaneously on patient satisfaction at class VIP, 1, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping). There is significant influence of dimensions of service quality individually to patient satisfaction at class VIP, 1 , 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping. It is known from the results of the F test which is getting significant results for all classes at µ (0,05). This means that hypothesis 2 proved (There is the influence of the dimensions of service quality individually on patient satisfaction at class VIP, 1, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping). In this case dimension that has a significant influence on the VIP is tangibles dimension, responsiveness and empathy (the most dominant is empathy). Dimensions that have a significant influence on the class 1 is responsiveness dimension and empathy (the most dominant is empathy). Dimensions that have a significant influence on the class 2 is all dimensions (the most dominant is reliability). Dimensions that have a significant influence on the class 3 is assurance dimension (the most dominant is assurance). There is significant influence of price to patient satisfaction individually at class VIP, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping, except in patients class 1. It is known from the t test at µ (0,05).

ANALISIS EKSTERNAL DALAM UPAYA PENGEMBANGAN MUTU PELAYANAN RAWAT INAP DI RSUD PANEMBAHAN SENOPATI BANTUL Fitra Sari; Susanto Susanto
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 4 No. 1 (2015): January 2015
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v4i1.191

Background: Panembahan Senopati Hospital in Bantul as one government hospital in order to survive and be able to compete with other centers must be able to develop it self according with quality demand. Effort to the win that competition can be done by improving service quality and providing services properly as expected by the customerThere for, Panembahan Senopati hospital need to have a quality plan by identifying their customer need to improve the quality services. Based on customer needidentification process, service quality development stretegies can be arranged. Objectives: To know the gap between expectation and reality external customer for the quality of care in Panembahan Senopati Bantul Hospital, knowing the gap between expectation and reality of customer as an ingredient in developing a strategy of development of quality service in Panembahan Senopati Hospital. Methods: The research is quantitative research with cross sectional design. The study was conducted on November 2013 in Panembahan Senopati Bantul Hospital. The sampel Obtained was 100 people. The sampling design is random sampling. The data analysis with defferent test average in pairs (t-test). Result: The result showed that there are significant gaps between the average expectation and reality (p<0,05). The significant gap score on Class II there are dimension Emphaty of nurse with gap=0,010. Class III and VVIP there is gap significant in communication dimension with gap=0,049 andgap 0,011 and assurance dimension with gap= 0,001 on Class III. The significant gap score on Classn1there are dimension tangible with gap 0,016. While the other dimension are not gap significant. Conclusion: Quality of service in Panembahan Senopati Hospital for VVIP still does not meet customer expectations, then quality of service in Panembahan Senopati Hospital for class II and III still does meet customer expectation.

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