Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmu Komunikasi Network Media Jurnal Kawistara
Astini Kumalasari
Universitas Dian Nuswantoro
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Indigenous Experience as a Strategy to Develop Rural Tourism Identity Heni Indrayani; Candra Yudha Satriya; Astini Kumalasari
Jurnal Kawistara Vol 11, No 2 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.v11i2.65918

Abstract

Rural tourism is often seen as a tourist attraction, where tourists make their visit only to catch a glimpse of the village’s potential. In contrast to this trend, the rural tourism of in Tanon sub village of in the Semarang regency (Central Java) attempts to offer more by developing its local strength as “Desa Menari” (lit. Dancing Village). It offers tour packages that invite tourists to experience a life in the village, interact with local communities, find happiness, and reinterpret life. The objective of this study is to find out how the local community uses indigenous experience as a strategy to develop rural tourism in the area. This study implemented the communication theory of identity (CTI) by applying qualitative method with a case study approach. After observation and in-depth interview were conducted to rural tourism community, this study found that rural tourism community actively introduces tourism based on local wisdom experiences through the conservation of tourism in Dusun Tanon, including the conservations of community arts, traditional games, and farmer. Indigenous experience as a village identity is constructed according to its purpose, i.e. spreading harmony, knitting inspiration, and reaping memory. This village identity includes personal identity, relational identity, and enacted identity that invite tourists to capture the process of self-meaning or journey into oneself as a psychological experience.
Indigenous Experience as a Strategy to Develop Rural Tourism Identity Heni Indrayani; Candra Yudha Satriya; Astini Kumalasari
Jurnal Kawistara Vol 11, No 2 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.v11i2.65918

Abstract

Rural tourism is often seen as a tourist attraction, where tourists make their visit only to catch a glimpse of the village’s potential. In contrast to this trend, the rural tourism of in Tanon sub village of in the Semarang regency (Central Java) attempts to offer more by developing its local strength as “Desa Menari” (lit. Dancing Village). It offers tour packages that invite tourists to experience a life in the village, interact with local communities, find happiness, and reinterpret life. The objective of this study is to find out how the local community uses indigenous experience as a strategy to develop rural tourism in the area. This study implemented the communication theory of identity (CTI) by applying qualitative method with a case study approach. After observation and in-depth interview were conducted to rural tourism community, this study found that rural tourism community actively introduces tourism based on local wisdom experiences through the conservation of tourism in Dusun Tanon, including the conservations of community arts, traditional games, and farmer. Indigenous experience as a village identity is constructed according to its purpose, i.e. spreading harmony, knitting inspiration, and reaping memory. This village identity includes personal identity, relational identity, and enacted identity that invite tourists to capture the process of self-meaning or journey into oneself as a psychological experience.
STRATEGI KOMUNIKASI DESA WISATA GIRPASANG DALAM MENINGKATKAN PARTISIPASI VOTING PADA ANUGERAH PESONA INDONESIA (API) AWARD Tiara Nanda Anggraini; Lisa Mardiana; Astini Kumalasari
Jurnal Network Media Vol 9, No 2 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i2.9480

Abstract

Desa Wisata Girpasang telah berhasil memposisikan diri sebagai destinasi wisata unggulan dengan meraih kemenangan prestisius tingkat nasional pada ajang Anugerah Pesona Indonesia (API) Award. Keberhasilan suatu destinasi di industri pariwisata bergantung pada implementasi strategi komunikasi yang efektif, untuk mendorong partisipasi dukungan publik. Strategi komunikasi tersebut diwujudkan dalam perpaduan integratif antara komunikasi secara online dengan pemanfaatan jaringan internet dan offline melalui media digital dan komunikasi langsung. Tujuan penelitian ini adalah mengidentifikasi strategi komunikasi pariwisata yang diterapkan oleh Desa Wisata Girpasang di Klaten dalam memenangkan ajang penghargaan Anugerah Pesona Indonesia (API) Award. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Penelitian ini menggunakan teori Strategi Komunikasi. Data primer diperoleh dari proses wawancara secara langsung bersama POKDARWIS, Dinas Pariwisata Klaten dan penyelenggara penghargaan. Sementara, data sekunder diperoleh melalui literatur jurnal penelitian, buku dan artikel berita. Penelitian ini menyimpulkan bahwa strategi komunikasi yang diterapkan oleh pengelola desa wisata dan dinas pariwisata bersifat kolaboratif untuk menyampaikan pesan secara konsisten dengan menargetkan komunitas dan wisatawan sekitar Klaten serta disampaikan melalui media sosial, media massa lokal dan kegiatan langsung. Upaya ini mendapatkan respons positif dari publik dan tercermin dari perolehan voting sebesar 25,7%.
Co-Authors Heni Indrayani Lisa Mardiana Satriya, Candra Yudha Tiara Nanda Anggraini