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All Journal Jurnal Sinar Manajemen Journal Research and Multidisciplinary (JRM) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JURNAL MANAJEMEN BISNIS Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Edunomika (JIE) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Journal of Applied Sciences, Management and Engineering Technology (JASMET) Komitmen : Jurnal Ilmiah Manajemen Journal of Training and Community Service Adpertisi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat
Hasmirati
Universitas Ichsan Gorontalo
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

 1 
Urgensi Pemanfaatan E-Marketing dan Self Directed Learning Dalam Meningkatkan Kinerja UMKM selama masa pandemi covid-19 di Kabupaten Boalemo Hasmirati Hasmirati; Hamsir Saleh; Alfin Akuba
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.6830

Abstract

This research was conducted to determine the effect of the Urgency of Using E-Marketing and Self Directed Learning in Improving MSME Performance during the Covid-19 pandemic in Boalemo Regency. Samples were taken using a purposive sampling technique, namely determining a sample based on certain criteria. This research uses quantitative methods. The data analysis technique used in this research is multiple linear regression analysis technique. The results obtained from this study are that the use of E-Marketing and Self Directed Learning together has a significant effect on MSME performance. of 0.000. Utilization of E-Marketing partially has a significant effect on MSME performance of 0.000. While Self Directed Learning partially has a significant effect on MSME performance of 0.001
Co-Authors Abdul Latif Kassim Ahmad Salabi Alfin Akuba Andi Herawati Asrib, Ahmad Rifqi Asrib Erni Ratna Dewi Hartawat, A. Sri Indira i Helda Ibrahim Husain, Fahrisal Ishak Sin Ismawati Ismawati Majdah M Zain Masni Masni Muhamad Risal Tawil Mulato, Tri Nihaya, Musdalifah Saleh, Hamsir Samudi Samudi Sirait, Evi Sujariati Sujariati, Sujariati SULFIANA, SULFIANA Syahruddin Mahmud Ummu Kalsum Yunus, Mardyawati