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All Journal Jurnal Pengabdian Dharma Laksana JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) DEDIKASI PKM Jurnal Ekonomi Efektif JUMANDIK Jurnal Manajemen & Pendidikan
Mahnun Mas’adi
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH MEDIA SOSIAL INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KONVEKSI JERSEY WAYSPORT APPAREL JOMBANG KOTA TANGERANG SELATAN Jiana Dwi Arianti; Mahnun Mas’adi
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 2 (2026): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/818rfv98

Abstract

This study aims to determine the influence of Instagram Social Media and Service Quality on consumer Purchasing Decisions at Konveksi Jersey Waysport Apparel Jombang, South Tangerang City. The research method used is a quantitative and associative approach. The number of respondents in this study was 97 people selected using a purposive sampling method. Based on the results of the partial test (t test), the Instagram Social Media variable (X1) was proven to have a positive and significant influence on Purchasing Decisions (Y), with a calculated t value of 8.172> t table 1.985, and a significance value of 0.000 <0.05. Likewise, the Service Quality variable (X2) showed a positive and significant influence on Purchasing Decisions (Y), with a calculated t value of 9.298> t table 1.985 and a significance value of 0.000 <0.05. Meanwhile, the results of the simultaneous test (F test) showed F count of 62.769 > F table 3.093, with a significance value of 0.000 < 0.05. Thus, simultaneously Instagram Social Media and Service Quality have a significant effect on consumer Purchasing Decisions. The results of this study indicate that the utilization of Instagram Social Media and improving Service Quality play an important role in driving Purchasing Decisions. Therefore, Waysport Apparel Jersey Convection is advised to continue optimizing the use of Instagram Social Media as a marketing and communication tool and improving the quality of service in serving consumers. By focusing on these two aspects, the company can be more effective in driving consumer purchasing decisions and increasing business competitiveness amidst the tight competition in the convection industry.
PENGARUH AFFILIATE MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FLORAL.ID OFFICIAL DI TIKTOKSHOP (Study Pada Gen Z yang merupakan Followers Tiktok Floral.id Official di Desa Pangaur Kecamatan Jasinga) Karina Putri Utami; Mahnun Mas’adi
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 2 (2026): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jj2mde19

Abstract

This study aims to examine the influence of Affiliate Marketing and Product Quality on Purchase Decisions of Floral.id Official products on TikTok Shop (A Study on Generation Z followers of the TikTok account Floral.id Official in Pangaur Village, Jasinga District). The research employs a quantitative approach using an associative research method. A total of 96 respondents were selected through purposive sampling. The results of the t-test show that Affiliate Marketing (X1) has a positive and significant influence on Purchase Decision (Y), with a t-value of 5.945 > t-table 1.985 and a significance level of 0.000 < 0.05. Likewise, Product Quality (X2) also has a positive and significant effect, indicated by a t-value of 7.970 > t-table 1.985 and a significance level of 0.000 < 0.05. The F-test results further support these findings, showing an F-value of 41.833 > F-table 3.09 with a significance level of 0.000 < 0.05. In other words, both Affiliate Marketing and Product Quality simultaneously have a significant impact on Purchase Decision. This study confirms that consistent affiliate marketing and high product quality can drive Generation Z’s purchase decisions toward Floral.id products on TikTok Shop. Therefore, it is recommended that the company strengthen its collaboration with affiliates who align with the target market and maintain product quality to remain relevant to Gen Z consumers in the digital era.
Co-Authors Ahmad Nurhadi Aidil Amin Effendy Arief Budiyanto Heri Murtiyoko Jiana Dwi Arianti Karina Putri Utami Lukman Fauzi Rachmawaty Rachmawaty Suyatin Suyatin Widhi Wicaksono