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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Owner : Riset dan Jurnal Akuntansi Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Pengabdian Dharma Laksana Jurnal Pendidikan dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Humanities Education and Social Sciences Journal of International Conference Proceedings
Dwi Bhakti Iriantini
Faculty Of Economics And Business, Universitas Wijaya Kusuma Surabaya Jawa Timur, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Kewirausahaan Bagi Siswa SMK Kartini Surabaya Dwi Bhakti Iriantini; Wiwik Herawati; Giyana Giyana
Jurnal Pengabdian Dharma Laksana Vol 4, No 1 (2021): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v4i1.13185

Abstract

Kewirausahaan merupakan bidang yang masih kurang diminati oleh kalangan remaja.walaupun upaya yang sudah dilaksanakan oleh pemerintah dan pihak swasta sudah banyak, namun masih perlu dukungan banyak pihak, Tujuan kegiatan pengabdian kepada masyarakat ini untuk menanamkan jiwa kewirausahaan sejak dini pada siswa. Diharapkan pada waktu yang akan datang para siswa menjadi wirausahawan yang handal dan professional.Kegiatan ini dilakukan oleh team pengabdi masyarakat Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya dan bekerja sama dengan Kepala Sekolah SMKKartini Surabaya, dari bulan Maret 2021 sampai bulan Agustus 2021. Jumlah siswa yang dibina dalam kewirausahaan sebanyak 35 orang, metode pelaksanaan kegiatan ini menggunakan pendekatan pelatihan kewirausahaan disertai contoh pembuatan produk makanan frozen. Adapun pelaksanaan kegiatan pelatihan dilakukan dengan pemberian  materimembangun jiwa kewirausahaan.
The Importance Of Understanding And Application Of Marketing Strategies For Household Micro, Small & Medium Enterprise (Msme) Products On Social Media Networks Teguh Setiawan Wibowo; Dwi Bhakti Iriantini
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 5 (2022): IJHESS-APRIL 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.355 KB) | DOI: 10.55227/ijhess.v1i5.131

Abstract

With the development of increasingly sophisticated technology and communication, social media tends to be used as the main pillar in delivering information digitally, communicating in business, helping product marketing, communicating with customers and suppliers, and reducing costs that must be incurred conventionally. Social media that are usually used are those that are open and whose existence is recognized by the wider community and are made in various forms of platforms with a structured system or known as social media networks. One of the users of the social media network is household MSME actors, especially those affected by Covid-19 which has caused a decrease in the number of buyers in MSME businesses. With easy and fast access to social media networks, MSME actors are expected to be bolder in promoting their products because there is no time limit on their use and the wide range of product marketing areas to the global market, thus making social media networks an effective marketing medium. However, household MSME products still have obstacles in penetrating the export market, namely obstacles in quality standards. To overcome this, household MSME actors need to understand and apply marketing strategies that support efforts to increase competitiveness by using social media networks in the face of increasingly fierce business competition. MSME actors must also make extensive use of social media networks in developing their businesses so that they can progress quickly and be ready globally. In this article, the discussion focuses on the importance of understanding and applying marketing strategies for household MSME products on social media networks.
The Effect of Promotion Strategy through Social Media on Purchase Decisions Mediated By Word Of Mouth Marketing Dwi Bhakti Iriantini; Soemaryono Soemaryono; Wiwik Herawati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2599

Abstract

This study aims to determine: (1) The effect of promotional strategies through social media on purchasing decisions (2) The effect of promotional strategies through social media on word of mouth marketing (3) The influence of word of mouth marketing on the decision to purchase (4)the effect of promotional strategies through social media mediated by word of mouth marketing on the purchasing decisions of Make Over cosmetics in the city of Surabaya. This research design is a survey research. The population in this study were consumers of Make Over cosmetic products in the city of Surabaya. The sampling technique in this study used purposive sampling with a total sample of 200. The data collection technique used a questionnaire that had been tested for validity and reliability. Data analysis techniques used to answer the research hypothesis are regression test, path analysis (path analysis), and Sobel test. The results of the study have a positive and significant influence.
Early Warning Sistem Perusahaan Era Pandemi Covid-19 Dwi Bhakti Iriantini; Soemaryono Soemaryono; Rudi Pratono
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 3 (2022): Artikel Volume 6 Issue 3 Periode Juli 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i3.935

Abstract

To break the chain of spread of the Covid-19 virus, the Government implemented a policy of restricting people's movements. The fact that occurred due to restrictions on community activities, the wheels of the economy were disrupted, even some business activities were closed. The formulation of the research problem, how are the results of the analysis of the Springate, Altman, Grover and Zmijewski Bankruptcy prediction models in the Covid-19 pandemic era. The purpose of the study was to empirically test the springate, altman, grover and zmijewski bankruptcy prediction models in companies during the covid-19 pandemic era. The research subjects are companies listed on the Indonesia stock exchange for the hotel, restaurant and tourism sub-sector in 2020. The results of the springate model test (s-score) show that 25 companies are predicted to have the potential to go bankrupt, 3 companies are predicted to be healthy. Altman model (Z-Score) shows that 16 companies are predicted to have the potential to go bankrupt, 4 companies experience a slight potential for bankruptcy and 4 companies are healthy. The grover model (G-Score) shows that 6 companies are predicted to have the potential to go bankrupt, 22 companies are healthy. The zmijewski model (X-Score) shows that 1 company is predicted to have the potential to go bankrupt, 27 companies are predicted to be healthy. The four models that show the same results for companies that are predicted to be healthy are PT. Asia Sejahtera Mina, Tbk with the issuer code AGAR.
Menciptakan Loyalitas Pelanggan melalui Kepuasan e-Commerce Shopee Dwi Bhakti Iriantini
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 2 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i2.400

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan brand image terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel mediasi dengan subjek penelitian pada e-commerce shopee, dimana kode-kodenya adalah: brand awareness (X1), brand image (X2), customer loyalitas (Y), dan kepuasan pelanggan (Z). Penelitian ini merupakan penelitian kuantitatif dimana peneliti memilih sampel dengan pertimbangan tertentu dengan karakteristik yang telah ditentukan berdasarkan tujuan penelitian. Jumlah sampel dalam penelitian ini adalah 70 responden. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian ini menunjukkan bahwa kesadaran merek berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan. Sedangkan citra merek berpengaruh signifikan terhadap kepuasan pelanggan. Hasil penelitian juga menunjukkan bahwa kesadaran merek dan citra merek berpengaruh signifikan terhadap loyalitas pelanggan. Hasil uji analisis jalur menunjukkan bahwa kepuasan pelanggan bukan merupakan variabel mediasi antara kesadaran merek dan citra merek terhadap loyalitas pelanggan.
THE EFFECT OF MARKET SENSING CAPABILITY (SENSING MARKETING) AND PRODUCT INNOVATION CAPABILITY ON MARKET PENETRATION IN MARKETING PERFORMANCE Dwi Bhakti Iriantini
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.418

Abstract

The purpose of this study is to analyze the effect of market sensing capabilities and product innovation capabilities on marketing performance through market penetration as a bridge to solve gaps regarding the impact of product innovation capabilities on marketing performance. Data is collected empirically from the owner of Batik UMKM (Micro, Small and Medium Enterprises) in Bangkalan Regency, Madura, East JavaDistribusi Sampel diberikan kepada 120 dengan menggunakan teknik sample random sampling . Model persamaan struktural (SEM) dengan perangkat lunak AMOS digunakan untuk menguji model dan hipotesis penelitian. The results of data analysis show that the research model has good fit. Five hypotheses are proposed and all hypotheses can be proven, especially the ability of market penetration in bridging the capabilities of product innovation and marketing performance. To get market penetration in marketing performance by looking at market sensing capabilities, to get good marketing performance also by looking at the capabilities of product innovation without going through market penetration
Pelatihan Pemasaran Online Dalam Meningkatkan Kompetensi Kewirausahaan Bagi Siswa SMK Kartini Surabaya Dwi Bhakti Iriantini; Redy Eko H.S; Giyana Giyana
Jurnal Pengabdian Dharma Laksana Vol 5, No 1 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i1.23462

Abstract

Pemasaran online merupakan ide yang dituangkan dalam dunia digital,hal yang menjadi tolak ukur kesuksesannya adalah ketika produk yangditawarkannya menjadi bahan pembicaraan masyarakat. Media digital memungkinkan konsumen untuk menelusuri informasi lebih dalam yang dibutuhkan untuk membuat keputusan sebelum melakukan pembelian. Selain itu, konsumen dapat melakukan interaksi secara cepat dengan penjual berkenaan dengan produk yang bisnis online.Tujuan kegiatan pengabdian kepada masyarakat ini untuk meningkatkan kompetensi  kewirausahaan sejak dini pada siswa melalui pemasaran online Diharapkan pada waktu yang akan datang para siswa menjadi wirausahawan yang handal dan professional. , Kegiatan ini dilakukan oleh team pengabdi masyarakat FEB UWKS dan bekerja sama dengan Kepala Sekolah SMK Kartini Surabaya, dari bulan maret 2022 sampai Agustus 2022. Jumlah siswa yang dibina dalam pelatihan pemasaran online sebanyak 35 orang, metode pelaksanaan kegiatan ini menggunakan pendekatan pelatihan pemasaran online. Adapun pelaksanaan kegiatan pelatihan dilakukan dengan pemberian  materi kewirausahaan, pemasaran online dan praktek pemasaran online.
Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Love Beauty And Planet Di Surabaya Yuka Nabilah; Dwi Bhakti Iriantini
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v18i2.2721

Abstract

This study aims to determine and explain the effect of a green marketing mix on green product purchase intention partially. This study uses a quantitative method with analysis using the application IBM SPSS V.20. the determination of the sample in this study uses purposive sampling techniques which is a non-probability technique where the researcher selects a sample with certain considerations with characteristics that have been determined based on the research objectives, in the hope of answering research problems. The number of samples in this study was 90 respondents. The results of the study are the effect of green product has a significant effect on green product purchase intention, green price has a significant effect on green product purchase intention, the green place has an effect but not significant on green product purchase intention, and green promotion has a significant effect on green product purchase intention.
The Influence of Drug Prices and Service Quality on Customer Satisfaction at Fahry Farma Pharmacy Bangkalan Teguh Setiawan Wibowo; Reni Oktavia Saputri; Dwi Bhakti Iriantini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i2.3360

Abstract

Pharmacies are places where pharmaceutical work is carried out and have an important role as a place to obtain information about drugs. The research design used in this study is the study’s normality, validity, and reliability test using SPSS version 26.0 with valid and reliable status. The methods used are multiple linear regression, correlation coefficient, determination coefficient, T-test, and F-test. random sampling technique, data collection using research instruments, and quantitative or statistical data analysis to test the established hypothesis. Based on the results of the tests that have been carried out, there is an influence between the independent variables, namely service quality and price, and the dependent variable, namely satisfaction, based on the T-test and F-test. The results of the T-test are T arithmetic > t table and a significance value < alpha 0.05, while the F-test has F arithmetic > f table and a significance value < alpha 0.05.
Accelerating the Performance of Micro and Small Enterprises in Surabaya City: Antecedents of Management Strengthening and Innovation Strategy Wahyudiono Wahyudiono; Dwi Bhakti Iriantini; Kholidiah Kholidiah; Yuda Prawira
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 1 (2026): Jan - Feb 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i1.3503

Abstract

Objective: This study aims to examine the effect of management strengthening on innovation strategies and performance acceleration, as well as to examine the effect of innovation strategies on the performance acceleration of micro and small businesses. Design/methodology/approach: This research is categorized as quantitative research with an associative/ explanatory approach accompanied by hypothesis testing. The unit of analysis in this study is micro and small business actors with a population of 154. The sample size in this study was 78 (50.65%), with members of the sample taken from the population using purposive sampling, hereinafter referred to as respondents. Questionnaires were sent to respondents to be completed within a period of one month (September 1, 2025 - September 30, 2025). Findings: Path analysis reveals that management strengthening has a direct and significant effect on innovation strategy with standardized coefficient 0.362 (sig. 0.038) and on business performance acceleration with standardized coefficient 0.384 (sig. 0.037). Innovation strategy directly and significantly affects the acceleration of micro and small business performance with standardized coefficient 0.309 (sig. 0.041). These findings indicate that effective management strengthening, particularly in planning and implementation, not only facilitates innovation strategies responsive to environmental and digital changes but also leads to more efficient business processes and enhanced performance acceleration. Both management strengthening and innovation strategies are relevant predictors for accelerating the growth performance of micro and small businesses. Accordingly, hypotheses H1, H2, and H3 are supported because all antecedents tested show a direct, positive, and significant effect at a significance level below 0.05.
Co-Authors Giyana Giyana Giyana Giyana Kholidiah Kholidiah Redy Eko H.S Reni Oktavia Saputri Rudi Pratono Soemaryono Soemaryono Soemaryono Soemaryono Teguh Setiawan Wibowo Teguh Setiawan Wibowo Wahyudiono Wahyudiono Wiwik Herawati Yuda Prawira Yuka Nabilah