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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Daya Saing : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat ISEI
Darnilawati Darnilawati
Fakultas Syariah Dan Ilmu Hukum Universitas Islam Negeri Sultan Syarif Kasim Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Penyuluhan Strategi 7P dalam Rangka Peningkatan Omset Usaha Klinik Kecantikan di Pekanbaru Ulfah, Mutia; Anggraini, Nia; Saputri, Marlinda; Nefrida, Nefrida; Darnilawati, Darnilawati
Jurnal Pengabdian Masyarakat Isei Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v1i1.146

Abstract

Service activities are based on the need for marketing mix formulation counseling to increase business turnover in new businesses. Referring to the conditions in the field, it is necessary to provide solutions in the form of training, counseling and discussions involving the clinical management and all of its employees to provide enlightenment, understanding, guidance and development of business potential. This training is expected to complement the knowledge and skills of the management and employees of beauty clinics in Pekanbaru in implementing various strategies that can be used to increase business turnover. The first session includes counseling on marketing mix theory (7P Marketing Mix). The second session includes counseling on Segmenting, Targeting, Positioning. The third session includes counseling about marketing strategies. The fourth session includes counseling on business management. With the completion of this service, participants can create a good marketing strategy to be able to increase the turnover of the beauty clinic business.
Pelatihan Manajemen Keuangan Bagi Pelaku Usaha Mikro Kecil dan Menengah (UMKM) Olahan Pangan Darnilawati, Darnilawati; Hasanah, Nur; Jenita, Jenita; Alchudri, Alchudri
MENARA RIAU Vol 18, No 1 (2024): April 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i1.26048

Abstract

MSMEs that develop become economic pillars that are able to survive the economic crisis and can provide employment opportunities so that they can increase economic growth. For this reason, neat and correct financial management is needed. The aim of this activity is to increase knowledge and understanding of financial management for food processed MSMEs in the Tampan Pekanbaru sub-district, and provide direct training to create good and correct financial management. The methods used are lectures, discussions, practice and evaluation of success. The results of the activity stated that participants were very enthusiastic about taking part in the training so that they could increase their knowledge and understanding regarding financial management and were motivated to practice financial management in their business operational activities. They know the importance of financial management which provides information on financial health conditions which are used as a basis for making decisions regarding financial problems.
STRATEGI PEMASARAN BIBIT KURMA THAILAND DI KOTA PEKANBARU Darnilawati, Darnilawati; Lustari, Rindi; Alchudri, Alchudri
Jurnal Daya Saing Vol. 9 No. 3 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1122

Abstract

Buah kurma adalah buah yang kaya vitamin, mineral dan serat yang banyak mengandung manfaat bagi kesehatan. Saat ini buah kurma sangat digemari oleh masyarakat karena selain memiliki kandungan vitamin juga kita mendapatkan sunnah dalam mengkonsumsi buah kurma yang merupakan buah kesukaan Nabi Muhammad saw. Masyarakat Kota Pekanbaru belum banyak yang mengenal dan mengembangkan budi daya bibit kurma Thailan ini. Maka menjadi tantangan bagi pengusaha bibit kurma Thailand dalam memasarkannya agar masyarakat dapat lebih mengenal dan tertarik dalam membudidayakan buah kurma di Pekanbaru, untuk itu maka perlu adanya strategi pemasaran yang dilakukan oleh pengusaha bibit kurma Thailand kepada masyarakat. Tujuan penelitian ini untuk mengetahui strategi pemasaran bibit kurma Thailand dan untuk mengetahui faktor-faktor pendukung dan penghambat pemasaran bibit kurma Thailand di Kota Pekanbaru. Adapun yang menjadi sampel dalam penelitian ini adalah pengusaha bibit kurma Thailand sebanyak 10 responden. Dengan menggunakan metode deskriptif melalui observasi dan wawancara yang dilakukan kemudian data dianalisa untuk diambil kesimpulan. Hasil penelitian tentang strategi pemasaran yang dilakukan pengusaha bibit kurma Thailand di Kota Pekanbaru yang terdiri dari aspek produk, promosi, harga dan distribusi pemasaran menunjukkan bahwa strategi pemasaran bibit kurma Thailand yang dilakukan masih belum maksimal dikarenakan adanya keterbatasan dari pengusaha dalam mempromosikan produk dan kondisi ekonomi masyarakat yang masih belum stabil. Adapun faktor-faktor pendukungnya antara lain bibit kurma Thailand selalu tersedia, harga yang ditawarkan bervariasi dan belum banyaknya persaingan dalam usaha penjualan bibit kurma Thailand di Kota Pekanbaru. sedangkan faktor penghambat dari pemasaran bibit kurma Thailand ini adalah kurangnya promosi dalam memasarkan produk secara online dan minimnya pengetahuan masyarakat terhadap budidaya bibit kurma Thailand. Kata Kunci : Strategi Pemasaran, Persaingan, Promosi
Co-Authors Alchudri Alchudri jenita jenita, jenita Lustari, Rindi Mutia Ulfah Nefrida, Nefrida Nia Anggraini Nur Hasanah Saputri, Marlinda