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All Journal Jurnal Perspektif Indonesian Journal of Strategic Management (IJSM)
Ardi Setyo Anggoro
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Other

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PROTOTYPE WIRELESS SENSOR NETWORK (WSN) SISTEM PENDETEKSI DINI KEBAKARAN HUTAN Siswanto Siswanto; Sutarti Sutarti; Riyan Naufal Hays; Ardi Setyo Anggoro
Jurnal Perspektif Vol 4, No 2 (2020): Jurnal Perspektif: Volume 4 Nomor 2 Tahun 2020
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jp.v4i2.85

Abstract

Kebakaran hutan merupakan salah satu bencana yang sering terjadi di Indonesia dan mengakibatkan kerugian yang cukup besar. Pada saat ini sistem pendeteksi kebakaran hutan mengandalakan dari citra satelit sehingga sulit untuk menemukan titil kebakaran hutan. Sistem pendeteksi kebakaran hutan dapat memberikan informasi kepada penjaga hutan dari jarak jauh untuk mengurangi dampak dari kebakaran. Teknologi yang dapat digunakan adalah teknologi Wireless Sensor Network ( WSN) yang terhubung dengan sensor Mq2, sensor api, sensor suhu, dan terhubung ke internet melalui aplikasi Blynk yang terpasang pada Smartphone.sistem ini   akan memudahkan dalam memberikan informasi dimana terjadinya kebaran hutan sehingga penangan dalam mengatasi terjadi kebaran hutan akan menjadi lebih cepat.
Customer Experience: Analysis of Creativepreneur Differentiation Strategies in The Development of Local Culinary Services Geitsa Zahira Sofa; Vina Nur Oktaviani; Ardi Setyo Anggoro; Alvin Naufal Fernanda; Senny Luckyardi; Eddy Soeryanto Soegoto
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/hb6dt768

Abstract

This study aims to explore the differentiation strategies employed by creative entrepreneurs in improving customer experience in the domestic culinary service industry, with Makaroni Ngehe as a case. The research process utilizes the qualitative descriptive methodology by employing observation, in-depth interviews, and documentation studies on customers who have been selected with the purposive sampling method. The results show that sensory features (colour, aroma, touch, flavour), quality of packaging of the product, and ease of availability online all play an important role in creating positive consumer perceptions. The SWOT analysis shows that strengths are product quality and loyalty of customers, and weaknesses are product shelf life after opening and lack of interest among consumers in nutrition facts. Brief discussion confirms that customer experience-based differentiation strategies have the potential to create a strong brand identity, increase competitiveness, and keep up with changing local food trends. The result of this study reveals that Makaroni Ngehe has managed to apply creativity, innovation, and consumer behavior knowledge in maintaining its business existence. The contribution of this study is expected to be practically and theoretically significant in establishing innovative marketing strategies and improving the competitiveness of Indonesian culinary MSMEs.  
Co-Authors Alvin Naufal Fernanda Aminuyati Eddy Soeryanto Soegoto Geitsa Zahira Sofa Hay's, Riyan Naufal Senny Luckyardi Sutarti Sutarti Vina Nur Oktaviani