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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Majalah Ilmiah UNIKOM Jurnal Teknologi Informasi dan Pendidikan Indonesian Journal of Strategic Management (IJSM)
Senny Luckyardi
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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APLIKASI SISTEM E-LEARNING DALAM DUNIA PENDIDIKAN Senny Luckyardi; L. Rahman
Jurnal Teknologi Informasi dan Pendidikan Vol 14 No 1 (2021): Jurnal Teknologi Informasi dan Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/tip.v14i1.327

Abstract

The purpose of this study is to determine the positive effects of e-learning systems on improving student's understanding of concepts and comparing e-learning with old learning system. Nowadays, the internet is one of the way to find informations easily without reading books and attending classes. The method used in this research is literature study method by obtaining information and data from various sources. The results from this study is that e-learning can improve students' cognitive abilitiesas it is easier to access words, powerpoint, html or PDF in the application. The conclusion is that e-learning can be used as a learning innovation that can help teachers and students using the Software Learning Management System.
DIGITAL PEDAGOGY PADA MASA DAN PASCA PANDEMIK COVID 19 DI PERGURUAN TINGGI: STUDI KASUS UNIVERSITAS KOMPUTER INDONESIA Senny Luckyardi; Syamsu Yusuf
Majalah Ilmiah UNIKOM Vol 20 No 2 (2022): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v20i2.9493

Abstract

Pandemi COVID-19 telah menyebabkan perubahan massif dan substansial di berbagai sektor, Digital Pedagogy telah menjadi trend saat ini meskipun Pandemic hampir usai. Di satu sisi, budaya baru ini menstimulasi manajemen Pendidikan Tinggi (PT) untuk memfokuskan sumber dayanya pada adopsi digital pada berbagai pelayanan dan pembelajaran di Pendidikan Tinggi. Di sisi lain dari perspektif mahasiswa, mahasiswa dituntut untuk beradaptasi dengan transformasi digital ini dan menguasai literasi digital. Penelitian ini bertujuan untuk menginvestigasi persepsi mahasiswa pada transformasi digital, pembelajaran dan metode penilaian di PT. Studi kasus dilakukan di salah satu Perguruan Tinggi Swasta di Bandung, Jawa Barat, yaitu Universitas Komputer Indonesia (UNIKOM). Metode kuantitatif dengan pendekatan kualitatif digunakan pada penelitian ini dengan pengambilan data melalui kuesioner online dan pengamatan pada media sosial mahasiswa. Sampelnya adalah 100 mahasiswa yang belajar secara online selama 1 semester periode semester genap 2022. Temuan penelitian ini menunjukkan bahwa 89% siswa tertarik pada kelas tatap muka dan 60% dari mahasiswa memiliki preferensi untuk penilaian tatap muka. Mahasiswa juga mengungkapkan pandangan negatif mereka di media sosial tentang pengajaran online dan penilaian. Mereka mencurahkan rasa frustrasi mereka terhadap administrasi universitas untuk melakukan penilaian online di tengah situasi belajar yang tidak kondusif dan rentan dengan kejenuhan di masa pandemic. Akan tetapi, mahasiswa semakin dapat menyesuaikan diri dengan lingkungan online. Pemahaman mengenai perspektif mahasiswa pada digital pedagogy dapat membantu mengevaluasi dan menemukan pengamatan baru untuk menciptakan suasana belajar yang menyenangkan meskipun di kelas online. Kata kunci: Digital pedagogy, perspektif mahasiswa, tansformasi digital, perguruan tinggi
WHAT IS BEHAVIORAL FINANCE?? Kamelia Agustini; Senny Luckyardi; Nugraha; Maya Sari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.629 KB) | DOI: 10.32670/fairvalue.v4i6.1107

Abstract

Behavioral Finance is the science of behavioral, psychological aspects for investors in making investment decisions. Behavioral Finance explains deviation/bias with psychological terminology. Over the past forty years, traditional finance has been the dominant theory in the academic community. However, scholars and investment professionals are beginning to investigate an alternative theory of finance known as behavioral finance. Behavioral finance seeks to explain and increase public awareness of the emotional factors and psychological processes of individuals and entities investing in financial markets. Behavioral finance is evolving and an appreciation for this interdisciplinary research is the underlying foundation of this emerging discipline. There are four general principles of Behavioral Finance, namely Overconfidence, Financial Cognitive Dissonance, Theory of Regret and Prospect Theory.
Customer Experience: Analysis of Creativepreneur Differentiation Strategies in The Development of Local Culinary Services Geitsa Zahira Sofa; Vina Nur Oktaviani; Ardi Setyo Anggoro; Alvin Naufal Fernanda; Senny Luckyardi; Eddy Soeryanto Soegoto
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/hb6dt768

Abstract

This study aims to explore the differentiation strategies employed by creative entrepreneurs in improving customer experience in the domestic culinary service industry, with Makaroni Ngehe as a case. The research process utilizes the qualitative descriptive methodology by employing observation, in-depth interviews, and documentation studies on customers who have been selected with the purposive sampling method. The results show that sensory features (colour, aroma, touch, flavour), quality of packaging of the product, and ease of availability online all play an important role in creating positive consumer perceptions. The SWOT analysis shows that strengths are product quality and loyalty of customers, and weaknesses are product shelf life after opening and lack of interest among consumers in nutrition facts. Brief discussion confirms that customer experience-based differentiation strategies have the potential to create a strong brand identity, increase competitiveness, and keep up with changing local food trends. The result of this study reveals that Makaroni Ngehe has managed to apply creativity, innovation, and consumer behavior knowledge in maintaining its business existence. The contribution of this study is expected to be practically and theoretically significant in establishing innovative marketing strategies and improving the competitiveness of Indonesian culinary MSMEs.  
Co-Authors Agustini, Kamelia Alvin Naufal Fernanda Ardi Setyo Anggoro Eddy Soeryanto Soegoto Geitsa Zahira Sofa L. Rahman Maya Sari Nugraha Syamsu Yusuf Vina Nur Oktaviani