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All Journal Jurnal Dinamika Sosial Ekonomi
Rani Fitri Utami
Fakultas Pertanian UPN Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA RESTORAN AYAM BAKAR WONG SOLO Vandrias Dewantoro; Darmadi Darmadi; Rani Fitri Utami
Jurnal Dinamika Sosial Ekonomi Vol 13, No 2 (2010): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v13i2.4939

Abstract

The Influence of Service Qualify to Satisfaction and Customer Loyality of Ayam Bakar Wong Solo Restaurant in Yogyakarta. This research aim to analyze the influence of service quality to satisfaction and customer loyalty of Ayam bakar Wong solo restaurant. Sampling method used is convenience sampling with 100 sampels. Testing of hypothesis uses structural equation modeling analysis. The conclusion of this research is service quality are positively influence the satisfaction and customer loyaltyKeywords: service quality, customer satisfaction, customer Ioyality.
Co-Authors Darmadi Darmadi Vandrias Dewantoro