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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL EKONOMI SAKTI (JES)
Melifia Liantifa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Perilaku Konsumen Terhadap Keputusan Pembelian Dengan Peran Citra Merek Sebagai Variabel Moderasi Melifia Liantifa
Jurnal Ekonomi Sakti Vol 7 No 2 (2018)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.721 KB)

Abstract

This study aims to test: 1) How the influence of consumer behavior on purchasing decisions in CV. AMKA Kerinci Provinsi Jambi, 2) How is the influence of brand image to purchase decision in CV. AMKA Kerinci Provinsi Jambi, 3) What is brand image acts as a moderator between consumer behavior and purchasing decisions. Population in this research is all consumer of Urea Powder Pink Powder CV. AMKA Kerinci Provinsi Jambiwith a sample of 60 respondents with sampling technique incidental sampling. Data were collected through questionnaires with Likert Scale analyzed by qualitative descriptive method and quantitative descriptive. The data analysis tools used are Response Achievement Level (RAL), Moderated Regression Analysis (MRA), determination koefisien, t test and F test with SPSS for Windows software version 22.0. Based on the results of research and hypothesis test results show that: 1) Consumer behavior affect the purchase decision of pureed pink urea fertilizer CV. AMKA Kerinci Provinsi Jambiwith significant value 0,001 < 0,05.2) Brand image have an effect on purchasing decision of urea pink bag of pink CV. AMKA Kerinci Provinsi Jambi with significant value 0,000 < 0,05. 3) Brand image act as a moderating variable between consumer behavior toward purchasing decision of urea pink bag of pink. CV. AMKA Kerinci Provinsi Jambi with significant value 0,025 < 0,05.
PENGARUH GAYA KEPEMIMPINANTERHADAP KINERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING DISATUAN POLISI PAMONG PRAJA KABUPATEN KERINCI Efrianto Efrianto; Melifia Liantifa
Jurnal Ekonomi Sakti Vol 11 No 2 (2022)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v11i2.257

Abstract

Penelitian ini bertujuan untuk mengetahui : 1) sejauh mana pengaruh Gaya Kepemimpinan terhadap disatuan polisi pamong praja kabupaten kerinci .2) sejauh mana pengaruh Gaya Kepemimpinan terhadap motivasi pegawai disatuan polisi pamong praja kabupaten. 3) sejauh mana pengaruh Motivasi terhadap kinerja pegawai disatuan polisi pamong praja kabupaten. 4) untuk mengetahui bagai mana pengaruh gaya kepemimpinan terhadap kinerja pegawai melalui motivasi sebagai variabel intervening disatuan polisi pamong praja kabupaten kerinci. Populasi dalam penelitian ini adalah keseluruhan pegawai pada disatuan polisi pamong praja kabupaten kerinci yang berjumlah 54 orang. Selanjutnya didapatkan semua populasi dijadi sampel sebanyak 54 responden dengan teknik pengambilan sampel jenuh. Alat analisis data yang digunakan adalah analisis jalur pada tingkat alpha 0,05. Berdasarkan hasil penelitian menunjukan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja, gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi,. Secara simultan gaya kepemimpinan berpengaruh signifikan terhadap motivasi dan gaya kepemimpinan dan motivasi berpengaruh signifikan terhadap kinerja lebih di bandingkan pengaruh tidak langsung. Pengaruh langsung gaya kepemimpinan terhadap kinerja lebih dibandingkan pengaruh tidak langsung mengingat masing-masing gaya kepemimpinan ,motivasi kerja,berpengaruh positif dan signifikan terhadap kinerja maka di sarankan untuk meningkatkan kualitas gaya kepemimpinan,motivasi kerja agar kinerja pegawai meningkat.
KELUARGA PEMODERASI KETERAMPILAN DAN KEPERCAYAAN DIRI DALAM MENUMBUHKAN MINAT BERWIRAUSAHA ANGGOTA KARANG TARUNA DESA SIULAK KECIL KAB. KERINCI Melifia Liantifa
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1275

Abstract

This research is conducted to determine the moderating effect of family on the relationship between skill and self confidence on interest in entrepreneurship on youth organization members in Siulak Kecil, Kerinci Districts. The research of sample was all youth organization members in Siulak Kecil, Kerinci districts which accounted for 100 peoples from all populations 100 peoples with prabability 5% and using full sampling. Data was colected through questionnaire with likert’s scale which analysis using deskriptive qualitative and quantitative as test of validity and reliability, average score and TCR, classic assumption test, coefisien of determination, hypothesis testing performs moderated regression analysis (MRA) by processing the data using SPSS for windows. Based on the results of the study indicate that: skill has a positive and significant effect on interest in entrepreneurship 0,000 <0,05. Self Confidence has a positive and significant effect on interest in entrepreneurship 0.012> 0.05. The family has a positive and significant effect on interest in entrepreneurship 0.005 <0.05. The family as a moderating variable between skill on interest in entrepreneurship 0.022 <0.05. The Family as a moderating variable between Self Confidence on interest in entrepreneurship 0.010 <0.05
KUALITAS PRODUK, PEOPLE DAN KELOMPOK RUJUKAN TERHADAP MINAT BELI ULANG PADA MERY BEAUTY STUDIO KOTA SUNGAI PENUH Melifia Liantifa; Anggia Ayu Lestari; Violin Alfa Lahesa
Jurnal Ekonomi Sakti Vol 12 No 2 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i2.304

Abstract

This study aims to determine the effect of product quality, people and reference group on the repurchase interest at the Mery Beauty Studio, Sungai Penuh City. The sample of this study were 80 customers of Mery Beauty Studio. Collecting data using a questionnaire method. The data analysis tools used are Descriptive Analysis, Multiple Linear Regression, Coefficient of Determination and the hypothesis test used is the t-test and F-test. The results of the product quality research have significant effect on Repurchase Interest at Mery Beauty Studio, this is evidenced with a significance value 0,003 < 0.05. People do not have significant effect on Repurchase Interest at the Mery Beauty Studio, this is evidenced with a significant value 0.495 > 0.05. The Reference Group had no significant effect on Repurchase Interest at Mery Beauty Studio, this was evidenced with a significance value 0.150 > 0.05. Simultaneously there is a significant influence between product quality, people and reference group on interest in repurchasing at the Mery Beauty Studio, which can be proven by the value significance 0.018 < 0.05 with a large effect of 31.61%.
Gaya hidup digital pemoderasi persepsi dan sikap terhadap keputusan menggunakan lebih dari 1 (satu) telepon genggam Melifia Liantifa; Ferry Siswadhi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.142 KB) | DOI: 10.32670/fairvalue.v4i8.1388

Abstract

The purpose of the research was to investigate the moderating effect of digital life style on the relationship between perseption and attitude on consumer decision to used more than one handphone. The research of sample was Kerinci public used more than one handphone, working dan have income using purposive sampling method. Data was colected through questionnaire with Likert’s scale which analysis using deskriptive qualitative and quantitative as test of validity and reliability, average score and TCR, coefisien of determination, hypothesis testing performs moderated regression analysis (MRA) by processing the data using SPSS 19.0 for windows. The result of analysis found that: a) Perseption not found significantly influeced consumer decision to used more than one handphone. b) Attitude and digital life style was found significantly influenced consumer decision to used more than one handphone, c) Digital life style was found as moderating variable between perseption and attitude of decision to used more than one handphone.
Co-Authors Anggia Ayu Lestari Efrianto Efrianto Siswadhi, Ferry Violin Alfa Lahesa