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All Journal JUMANJI (JURNAL MANAJEMEN JAMBI) JURNAL EKONOMI SAKTI (JES) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Kantor Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Anggia Ayu Lestari
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Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH CITRA MEREK DAN LOYALITAS MEREK TERHADAP EKUITAS MEREK PADA SABUN MUKA CITRA DI KALANGAN MAHASISWA DI KOTA SUNGAI PENUH Anggia Ayu Lestari
Jurnal Ekonomi Sakti Vol 11 No 2 (2022)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v11i2.237

Abstract

This study aims to analyze the influence of brand image and brand loyalty of Citra facial soap among college students in the City of Sungai Penuh. This type of research is causative research. This research was conducted in the City of Sungai Full. The population in this study were students in the City of Sungai Penuh. Samples were taken by purposive sampling using the Slovin formula, with a total sample of 100 people. Data collection technique is to use a questionnaire. The data analysis technique used was hypothesis testing and multiple linear regression analysis. The results of this study indicate that: 1) brand image has a significant effect on brand equity in Citra facial soap among university students in Sungai Penuh City and 2) brand loyalty has no significant effect on brand equity in Citra facial soap among students in Sungai Pemuh City.
PENGEMBANGAN DAYA TARIK WISATA DESA PUNGUT MUDIK, KECAMATAN AIR HANGAT TIMUR Yolla Ramadani; Anggia Ayu Lestari; Alfikry Fitrah Aidil; Fami Afrilianto Azhari
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.877 KB) | DOI: 10.31949/jb.v4i1.4171

Abstract

Tourism is one of the supporters of national economic growth, so it is very important for villages to be able to develop tourism potential in their area. The potential of a good tourist village will be the main attraction of a tour in encouraging tourists to visit the tour. In developing tourism potential, of course, requires the participation of all elements, both from the community and also from the government. Pungut Mudik Village has the potential for several tourism objects that can be developed so as to improve the community's economy. However, the lack of public knowledge about the natural potential they have so that this tourist attraction has not been developed until now. The purpose of this community service activity is to provide socialization and assistance for the people of Pungut Mudik Village about developing the potential of their village so that later the community will have knowledge about tourist villages that can improve the community's economy. Methods of implementation through surveys, interviews, socialization and counseling as well as facilitation. Pariwisata merupakan salah satu penyokong pertumbuhan ekonomi nasional, sehingga sangat penting bagi desa untuk bisa mengembangkan potensi wisata yang ada didaerahnya. Potensi desa wisata yang baik akan menjadi daya tarik sebuah wisata dalam mendorong wisatawan untuk mengunjungi wisata tersebut. Dalam pengembangan potensi wisata tentunya membutuhkan partisipasi dari semua elemen, baik dari masyarakat dan juga dari pihak pemerintahan. Desa Pungut Mudik memiliki potensi beberapa objek wisata yang dapat dikembangkan sehingga dapat meningkatkan perekonomian masyarakat. Akan tetapi kurangnya pengetahuan masyarakat tentang potensi alam yang mereka miliki sehingga daya tarik wisata rtersebut belum dikebangkan sampai saat ini. Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan sosialisasi dan pendampingan bagi masyarakat Desa Pungut Mudik tentang pengembangan potensi desa yang mereka miliki sehingga nantinya masyarakat memiliki pengetahuan tentang desa wisata yang dapat eningkatkan perekonomian masyarakat. Metode pelaksanaan melalui survei, wawancara, sosialisasi dan penyuluhan serta fasilitasi.
PENGARUH DAYA TARIK WISATA, AKSESIBILITAS, DAN KEPUASAN WISATAWAN TERHADAP MINAT BERKUNJUNG KEMBALI (Study kasus pada Objek Wisata Budaya Taman Tujuh Desa Hiang Sakti) Anggia Ayu Lestari
JURNAL ADMINISTRASI KANTOR Vol 10 No 2 (2022): Vol 10 No 2 (2022): Jurnal Administrasi Kantor
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v10i2.2063

Abstract

Abstract: The purpose of this study was to determine and analyze the influence of tourist attraction, accessibility, and tourist satisfaction on the cultural tourism object of Taman Tujuh Hiang Sakti Village, Sitinjau Laut District, Kerinci Regency, Jambi Province. The type of data used is primary data is quantitative. The primary data was obtained from distributing questionnaires to tourists who visited the cultural tourism object of Taman Tujuh Hiang Sakti Village. Respondents amounted to 80 people. The results showed that the demographic characteristics of visitors to the Taman Tujuh cultural tour were the majority aged 17-27 years, were female, had an undergraduate degree and were students. Based on multiple regression analysis, it shows that the variable tourist attraction (X1) Accessibility (X2) and Tourist Satisfaction (X3) have a significant effect on Interest in Returning to the cultural tourism object Taman Tujuh Hiang Sakti village. This research has implications that Hiang Sakti village needs to carry out more intensive promotions and offer even better wosata product offers. Keywords: Tourist Attraction, Accessibility, Tourist Satisfaction and Interest in Returning
KUALITAS PRODUK, PEOPLE DAN KELOMPOK RUJUKAN TERHADAP MINAT BELI ULANG PADA MERY BEAUTY STUDIO KOTA SUNGAI PENUH Melifia Liantifa; Anggia Ayu Lestari; Violin Alfa Lahesa
Jurnal Ekonomi Sakti Vol 12 No 2 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i2.304

Abstract

This study aims to determine the effect of product quality, people and reference group on the repurchase interest at the Mery Beauty Studio, Sungai Penuh City. The sample of this study were 80 customers of Mery Beauty Studio. Collecting data using a questionnaire method. The data analysis tools used are Descriptive Analysis, Multiple Linear Regression, Coefficient of Determination and the hypothesis test used is the t-test and F-test. The results of the product quality research have significant effect on Repurchase Interest at Mery Beauty Studio, this is evidenced with a significance value 0,003 < 0.05. People do not have significant effect on Repurchase Interest at the Mery Beauty Studio, this is evidenced with a significant value 0.495 > 0.05. The Reference Group had no significant effect on Repurchase Interest at Mery Beauty Studio, this was evidenced with a significance value 0.150 > 0.05. Simultaneously there is a significant influence between product quality, people and reference group on interest in repurchasing at the Mery Beauty Studio, which can be proven by the value significance 0.018 < 0.05 with a large effect of 31.61%.
ANALISIS PENGARUH FASILITAS, LOKASI, DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG KE OBJEK WISATA DEPATI COFFEE KOTA SUNGAI PENUH Anggia Ayu Lestari; Kasman Karimi; Hamsiah Hamsiah
Jurnal Ekonomi Sakti Vol 12 No 3 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i3.314

Abstract

This research aims to measure and analyze facilities, location and prices on the decision to visit the Depati Coffee tourist attraction in the city of Sungai Banyak. This type of research is descriptive research with a quantitative approach. The population used in this research is tourists at the Depati Coffee tourist attraction in Sungai Full City. Data collection was carried out using a questionnaire with a sample size of 80 respondents who visited the Depati Coffee Tourist Attraction, Sungai Full City. This research method uses a non-probability sampling technique with an accidental sampling technique. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression analysis via SPSS software. The results of the research show that there is a significant and positive influence between Facilities on the Decision to Visit the Depati Coffee Tourist Attraction, Sungai Full City. on the decision to revisit the Depati Coffee tourist attraction, Sungai Full City and there is a significant and positive influence between Facilities, Location and Price on the decision to revisit the Depati Coffee tourist attraction, Sungai Full City.
Pengembangan Literasi Keuangan dan Perpajakan Berbasis Website pada Platform Digital Wijatax dalam Mendukung Pencapaian Pilar Pendidikan dan Teknologi Asta Cita Nasional M. Arjun; Anggia Ayu Lestari
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 1 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh pengembangan literasi keuangan dan perpajakan berbasis website pada platform digital Wijatax dalam mendukung pencapaian pilar pendidikan dan teknologi sebagaimana tercantum dalam Asta Cita Nasional. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis regresi linier sederhana. Data diperoleh dari hasil kuesioner yang disebarkan kepada 100 responden pengguna platform Wijatax. Hasil penelitian menunjukkan bahwa pengembangan literasi keuangan dan perpajakan melalui website Wijatax memiliki pengaruh yang signifikan terhadap peningkatan pemahaman masyarakat dalam aspek keuangan dan perpajakan. Nilai t hitung lebih besar dari t tabel serta nilai signifikansi < 0,05 membuktikan adanya hubungan yang signifikan antara variabel. Nilai koefisien determinasi sebesar 0,684 menunjukkan bahwa sebesar 68,4% variasi pemahaman literasi keuangan dan perpajakan dipengaruhi oleh pemanfaatan website Wijatax. Dengan demikian, penguatan konten edukatif dan interaktivitas digital menjadi kunci strategis dalam memperkuat peran Wijatax sebagai sarana pendidikan berbasis teknologi sesuai arah kebijakan Asta Cita.
Pemanfaatan Rebung Lokal dalam Inovasi Sambal Cabe Suhin (Toona Sureni) sebagai Upaya Peningkatan Pendapatan Petani di Kabupaten Kerinci: Pengabdian Liona Efrina. S; Anggia Ayu Lestari; Elsya Fitrianisa; Ari Yopi Ispa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1143

Abstract

The use of local bamboo shoots in the innovation of Sambal Cabe Suhin product aims to increase the added value of agricultural products and farmers' income in Kerinci Regency. Bamboo shoots, as an abundant commodity in this region, have not been optimally utilized in the processed food industry. Through the traditional culinary innovation of Sambal Cabe Suhin combined with bamboo shoots, this product is expected to have higher competitiveness, longer shelf life, and wider market reach. This community service was carried out using descriptive methods and a participatory approach, involving farmer groups and MSMEs as the main partners. The results of the activity showed that the use of bamboo shoots in traditional chili sauce was able to increase farmers' income by 20-30% compared to the sale of fresh bamboo shoots. In addition, local wisdom-based processing also supports the preservation of culture and the potential for regional culinary tourism. The innovation of Sambal Cabe Suhin based on bamboo shoots is one of the creative strategies to strengthen the local economy and the welfare of the farming community.
Co-Authors Alfikry Fitrah Aidil Ari Yopi Ispa Elsya Fitrianisa Fami Afrilianto Azhari Hamsiah Hamsiah Kasman Karimi Liona Efrina. S M. Arjun Melifia Liantifa Violin Alfa Lahesa Yolla Ramadani