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 1 
PERILAKU BELAJAR SISWA PENAMBANG TIMAH INKONVENSIONAL DI SMP NEGERI 10 PANGKALPINANG Defrizal Defrizal
Jurnal Ilmiah Universitas Batanghari Jambi Vol 17, No 3 (2017): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.745 KB) | DOI: 10.33087/jiubj.v17i3.400

Abstract

This research has goal to find out the study behaviors of inconventional tin mining students at SMP Negeri 10 Pangkalpinang. Kind of this research is  Qualitative research. Informants in this research were the headmaster, the mining  students where informant taking technique by using Purposive  sampling. The technique of collecting the data by using means of observation, interview  and documentation. Technique of analizing the data used are Milles and hubberman by using data reduction, data display, data interpretation and conclusion. The results showed inconventional tin mining impact on students' learning behavior in the tin miners in teaching and learning in the classroom, consolidation behavior, the behavior of writing, reading, working on assignments and behavior in the exam / test.Keywords: Learning, Student Behavior, Miners Lead Unconventional
The Influence Of Service Quality And Location On Purchasing Decisions In Coffee Shop Ngupi Dija Afrillia Siska Sari; Defrizal Defrizal
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research purpose to analyse the influence at service quality and location at purchasing decisions in the Ngupi Dija Coffee Shop. Service quality and location are important factors in attracting consumer interest and increasing customer loyalty. This study utilize a quantitative oncoming with a survey method from distributing questionnaires for a number of respondents who have made purchases at the Ngupi Dija Coffee Shop. Data analysis was carried out using multiple linear regression to determine the influence at any variable. The research outcome indicate lest service quality have a positive and significant influence at purchasing decisions, where good service is able to encourage consumers to make repeat purchases. Location has also been sure for has a positive and significant influence at purchasing decisions, with strategic, convenient and easily accessible locations being the main factors in attracting customers. Simultaneously, service quality and location have a significant influence on purchasing decisions. In conclusion, improving service quality and choosing a strategic location can be an effective strategy to improve consumer purchasing decisions. This study also provides recommendations for Ngupi Dija Coffee Shop managers to continue to improve service quality, provide training for employees, and ensure that location facilities meet customer need
The Influence of Influencers, Live Streaming Features and Electronic Word of Mouth on Fashion Product Purchasing Decisions Bostanten Bag on the Tiktok Application Nilam Cahya Ramadani; Defrizal Defrizal
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research has a purpose analyze the influence of influencers, live streaming features, as well as e-WOM to product purchasing decisions Bostanten bag fashion product in the TikTok application. In the digital era, social media, especially TikTok, has become an effective platform for marketing products, especially in the fashion sector. The influence of influencers who have large audiences, interactions through live streaming features, and reviews and recommendations from other users via e- WOM believed has a role significant role in influencing constumer purchasing decisions. This study uses a descriptive quantitative approach approach for describe how these three variables influence the decision to purchase Bostanten bags. Data collected through the questionnaire distributed for respondents who actively used the TikTok application and had purchased fashion products through the platform. These findings give i to utility marketers optimize marketing strategies on TikTok by utilizing the influence of influencers, live streaming, and user reviews to increase consumer buying interest.
QUEUE SYSTEM ANALYSIS TO IMPROVE THE EFFECTIVENESS OF PATIENT SERVICES AT PUSKESMAS PANJANG BANDAR LAMPUNG Andreas Hutapea; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.238

Abstract

This study aims  to analyze queue design and improve the effectiveness of services to patients at Puskesmas Panjang Bandar Lampung. The research model used is a descriptive quantitative method using an observation model. The analysis tool applied is M/M/S, and this research was carried out at the Long Health Center Bandar Lampung. The study sample was taken through observation time at the location, while the population that was the focus was patient service at the registration counter of Puskesmas Panjang Bandar Lampung. The type of data needed includes primary and secondary data, obtained through observation, interviews with officers of the Bandar Lampung Long Health Center, and secondary data based on the biography of the Puskesmas. The results showed that the queuing design applied at the Bandar Lampung Long Health Center Registration Counter was a Multi-Channel-Single Phase queue system. The performance of the queuing system at the Bandar Lampung Long Health Center counter has reached an optimal level based on the evaluation results of the analyzed indicators.
THE INFLUENCE OF LEADERSHIP STYLE AND WORK ENVIRONMENT ON THE PERFORMANCE OF LG BANDAR LAMPUNG RESTAURANT EMPLOYEES Novia Nafa Wilona; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 1 (2024): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i1.171

Abstract

The success and sustainability of activities within a company to produce the desired results, depends on the human resources that exist within the company itself. This study was conducted to find out whether there is an influence of leadership style on employee performance, whether the work environment affects employee performance, and whether there is an influence of leadership style and work environment on employee performance of LG Bandar Lampung Restaurant. The method in this study uses a quantitative approach and SPSS program version 25 as a tool to analyze data. The independent variables in this study are Leadership Style (X1) and Work Environment (X2), while the dependent variable is Performance (Y). The population and sample are employees of LG Bandar Lampung Restaurant which amounted to 30 people. This study proves that partially leadership style does not have a significant influence on employee performance variables. While work environment variables have a positive influence on employee performance variables. Simultaneously, variable X (leadership style and work environment) together affect variable Y (employee performance).
THE INFLUENCE OF THE RECRUITMENT AND SELECTION PROCESS ON EMPLOYEE PERFORMANCE AT DEANDRA BATIK TULIS LAMPUNG Anissa Putri Sarasati; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 1 (2024): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i1.172

Abstract

The purpose of this study was to determine the extent of the recruitment and selection process for employee performance at Deandra Batik Tulis Lampung. This study used a quantitative approach using questionnaire or questionnaire methods. This study used primary data. Primary data is data generated from questionnaires that have been filled out completely and distributed to all employees, in this case Deandra Batik Tulis Lampung company owner in Lampung and employees totaling 39 people ranging from pattern making, polishing and repair. Recruitment and selection research on hypothesis testing partially shows the presence of significant influence on the performance of Deandra Batik Tulis Lampung employees. Furthermore, together the variables of selection and recruitment of employees affect employee performance together.
THE INFLUENCE OF PRICE, QUALITY, AND RISK PERCEPTION ON BUYING INTEREST IN ALFAMART PRIVATE LABEL PRODUCTS IN BANDAR LAMPUNG Pupung Dzulhijatussarah; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 1 (2024): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i1.174

Abstract

In the current 4.0 era, retailers are starting to be required to provide various product needs that are of high quality, appropriate prices, and have more value. One of them is Alfamart which innovates to package products with its own brand (private label products). This study used quantitative methods, involving 100 respondents as a sample. During this process, the instruments in the study were tested for validity and reliability. Followed by the classic assumption test consisting of a normality test and a multicollinearity test. Furthermore, conducting a hypothesis test includes multiple linear regression analysis, coefficient of determination (R2), t test and f test. The results of this study are PH variables (price perception) have a negative and insignificant effect on buying interest in private label products, while PK (quality perception) and PR (risk perception) have a positive and significant effect on buying interest in private label products. Then price perception, quality perception and risk perception together simultaneously affect the buying interest of private label products. Therefore, Alfamart should continue to maintain competitive prices to ensure that the prices set reflect the value of the products the company offers. And the products meet the quality standards desired by consumers. If consumers are satisfied with the products sold, trust in the product will increase, and will reduce the impact of consumer concerns on the products that have been purchased.
LEVERAGING PRODUCT INNOVATION AND DIGITAL PROMOTION: A STRATEGY FOR SALES GROWTH IN THE MY KLAMBI FASHION BRAND Nanda Nugraha; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 1 (2026): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i1.707

Abstract

This study aims to examine the influence of product innovation and digital promotion on the sales performance of My Klambi, a local modest fashion brand in Indonesia. It seeks to determine the individual and combined effects of these strategies in addressing the brand’s seasonal sales dependency. A quantitative approach was employed, using a survey of 100 active My Klambi resellers selected via purposive sampling. Data were collected through a structured online questionnaire measuring perceptions of product innovation, digital promotion, and sales performance using a 4-point Likert scale. Multiple linear regression analysis was conducted using SPSS to test the hypotheses. The results indicate that product innovation has a strong, positive, and significant effect on sales performance (β = 0.677, p = 0.000). In contrast, digital promotion has a positive but statistically non-significant direct effect (p = 0.080). However, both variables together exert a significant synergistic influence on sales performance (F = 104.005, p = 0.000), explaining 68.2% of its variance. For My Klambi, sustaining product innovation is paramount for direct sales growth. Digital promotion should be optimized as a supportive tool for brand building, lead generation, and amplifying innovation narratives. Management should develop integrated campaigns that leverage the synergy between innovative products and targeted digital storytelling to reduce seasonal reliance and ensure year-round sales stability. This study contributes to the marketing literature by empirically testing the product-promotion nexus within the underexplored context of a modest fashion SME in an emerging market. It reveals the nuanced, synergistic rather than purely direct, role of digital promotion in a reseller-based business model, offering contextual insights for similar firms.
THE INFLUENCE OF COACHING STRATEGIES, MOTIVATION, AND COMMUNICATION OF COACHES ON THE PRODUCTIVITY OF SMALL STAR BASKETBALL CLUB ATHLETES Jesica Febiananta; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 1 (2026): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i1.709

Abstract

This study aims to analyze the influence of training strategies, athlete motivation, and coach communication on the productivity of Small Star Basketball Club athletes in Bandar Lampung City. The research uses a quantitative approach with an associative design. The population as well as the sample consisted of 30 active athletes in the age group of 15 years old with saturated sampling techniques. Data were collected through a five-level Likert scale questionnaire as well as documentation and literature studies. Data analysis was carried out using SPSS through validity, reliability, classical assumption test, and multiple linear regression with t-test, F test, and determination coefficient. The results of the study showed that training strategies and motivation had a positive and significant effect on athlete productivity, while coach communication had a significant negative effect. Simultaneously, these three variables have a significant effect on athlete productivity, which emphasizes the importance of synergy between technical, motivational, and communication aspects in coaching basketball athletes.
Co-Authors Afrillia Siska Sari Andreas Hutapea Anissa Putri Sarasati Jesica Febiananta Nanda Nugraha Nilam Cahya Ramadani Novia Nafa Wilona Pupung Dzulhijatussarah