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All Journal Bussman Journal : Indonesian Journal of Business and Management Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Derry Derry
Bagian Radiologi Fakultas Kedokteran Universitas Padjadjaran, Rumah Sakit Hasan Sadikin Bandung
Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENERAPAN MANAJEMEN HUBUNGAN PELANGGAN PADA UMKM ALMIRA’S CAKE DIKOTA BATAM Hasan, Golan; Indah, Indah; Sherlen, Sherlen; Tan, Selina; Ardianata, Kristi; Frenky, Frenky; Rooney, Rooney; Derry, Derry
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.390

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in driving national economic growth, including in Batam City, which is showing rapid development in the food and beverage sector. Almira's Cake, as one of the local MSMEs engaged in home cake production, shows great potential in attracting and retaining consumers. However, relationships with customers are still built conventionally without a structured Customer Relationship Management (CRM) system. This research aims to analyze the extent of CRM implementation at Almira's Cake and evaluate opportunities for developing a more effective CRM strategy. The research method used is descriptive qualitative with data collection techniques in the form of interviews, observations, and literature studies. The results of this study are expected to provide a deeper understanding of the importance of CRM in increasing customer loyalty and competitiveness of MSMEs in the midst of a competitive market.
Pembangunan Aplikasi E-Learning Berbasis Android sebagai Media Pembelajaran di SMA Negeri 1 Bintan Menggunakan ADDIE Model Zulfachmi, Zulfachmi; Zulkipli, Zulkipli; Rahmad, Abdul; Derry, Derry
Prosiding Vol 6 (2024): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Education in the digital era has undergone significant transformation along with the development of information and communication technology that has presented various solutions to improve the effectiveness and efficiency of the learning process. The learning process at SMA Negeri 1 Bintan is still dominated by conventional methods that have limitations in flexibility. This study aims to develop an Android-based e-learning application as a solution to overcome these limitations. By using the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) development model, this study identifies the needs of students and teachers, designs the interface and learning materials, develops the application, and implements it at SMA Negeri 1 Bintan. The evaluation was carried out through black box testing using all pair testing, equivalence partitioning, and use case testing techniques. The test results show that this e-learning application has good and stable performance in various usage scenarios. This application is suitable for use as a learning medium at SMA Negeri 1 Bintan, meets the needs of digital learning, and supports an effective learning process both online and offline.
Co-Authors Ardianata, Kristi Frenky, Frenky Golan Hasan, Golan Indah Indah Rahmad, Abdul Rooney, Rooney Sherlen, Sherlen Tan, Selina Zulfachmi, Zulfachmi Zulkipli Zulkipli