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Pengajaran English for Product Marketing di SMK Maarif NU 1 Purbolinggo Budi Eko Pranoto; Samanik Samanik; Suprayogi Suprayogi; Risma Amalia Saadah
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 4, No 2 (2023): Volume 4, Nomor 2, September 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v4i2.3142

Abstract

Abstrak−Pengabdian ini bertujuan untuk memberikan pelatihan English for Product Marketing untuk meningkatkan keterampilan menulis iklan berbahasa Inggris terhadap siswa kelas XI SMK Maarif NU Prubolinggo. Kegiatan pengabdian ini dilaksanakan dengan metode kualitatif melalui pendekatan institusional dan pendekatan partisipatif. Populasi dalam pengabdian ini adalah siswa kelas XI SMK Maarif NU Prubolinggo berjumlah 30 siswa. Terdapat dua kali pengambilan data, yang pertama adalah pre-test (sebelum pelatihan English for Product Marketing) dan post-test (setelah pelatihan English for Product Marketing). Pada tahap analisis, data diolah secara kuantitatif dan dijabarkan secara kualitatif. Berdasarkan hasil analisis, temuan menunjukkan bahwa pelatihan English for Product Marketing dengan menggunakan metode partisipatif dapat meningkatkan kemampuan menulis dan pemahaman siswa tentang iklan berbahasa Inggris yang persuasif, sehingga berguna untuk mempromosikan produk mereka.Kata Kunci: SMK; ESP; PemasaranAbstract−This social service aims to provide English for Product Marketing training to improve the skills of writing English advertisements for class XI students of SMK Maarif NU Prubolinggo. This social service activity is carried out using a qualitative method through an institutional approach and a participatory approach. The population in program is class XI students of SMK Maarif NU Prubolinggo totaling 30 students. There were two data collection times, the first was the pre-test (before the English for Product Marketing training) and the post-test (after the English for Product Marketing training). At the analysis stage, the data is processed quantitatively and described qualitatively. Based on the results of the analysis, the findings show that English for Product Marketing training using participatory methods can improve students' writing skills and understanding of persuasive English advertising, so that it is useful for promoting their products.Keywords: Vocational High School; ESP; Marketing
The attitude of Japanese newspapers in narrating disaster events: Appraisal in critical discourse study Dian Puspita; Budi Eko Pranoto
Studies in English Language and Education Vol 8, No 2 (2021)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v8i2.18368

Abstract

During the event of disasters, news media are considered as the most visible of all parties involved in the response and rehabilitation. News media frame disaster events in certain attitudes, which then significantly resonates with the magnitude of the disaster. This research aims at investigating the attitude of the Japanese newspaper in narrating disaster events. Using the descriptive qualitative method, this study adopts the appraisal theory (Martin White, 2005) to embed and reveal appraisal in attitude features. The data were taken from three Japanese online newspapers reporting disaster events from 2019 to early 2020 with a total number of 100 articles. The findings show that of all attitudinal features, judgement is found as the most frequent source, followed by appreciation, and affect. It reveals newspapers’ tendency to emphasize the attitude and to construe the evaluation toward the events or phenomena rather than revealing the feelings or emotions experienced by the emoter(s). Interestingly, the distribution of the attitudinal implies the attitude of Japanese newspapers on reporting disaster which is highly emphasized on admiring, criticizing, praise, and condemning disaster events. It is also found that the negative features are slightly higher than the positive ones, but to refer to the phenomena rather than the victims. This lexical strategy proves that Japanese newspapers play the role in mainstreaming disaster management policy which focuses on the reconstruction and rehabilitation after disaster events. 
MULTIMODAL DISCOURSE ANALYSIS OF HUMOR AND SARCASM ON “EMOTIONAL DAMAGE” VIDEO FOOTAGE MEMES Reksha Ramdani Azzahra; Budi Eko Pranoto
Linguistics and Literature Students' Journal Vol 4, No 2 (2023): LINGUISTICS AND LITERATURE JOURNAL
Publisher : English Literature Study Program, Faculty of Arts and Education Universitas Teknokrat Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/llj.v4i2.3746

Abstract

This study aims to reveal the existence of the sense of sarcastic humour that is hidden in some visual data in the form of semiotic and verbal data in the form of transcriptions that have been selected from several video data. The approach used in this analysis is using Multimodal Discourse Analysis (MDA) and combined with theory from The Language Metafunction. The results found are in the form of three interpretation results generated from video data, in the form of insult, satire, and dark humour. Based on these three results, it is revealed that there is an underlying purpose, making the sarcastic humour of the “Emotional Damage” meme a bridge between ironic and non-ironic humour. The research contributes to a deeper understanding of contemporary communication nuances and the multifarious dimensions of humour and sarcasm.Keywords: humour, language metafunction, MDA, sarcastic humour
Incorporating 9GAG Memes to Develop EFL Learners’ Speaking Ability and Willingness to Communicate Budi Eko Pranoto; Suprayogi Suprayogi
IJEE (INDONESIAN JOURNAL OF ENGLISH EDUCATION) IJEE (INDONESIAN JOURNAL OF ENGLISH EDUCATION)| VOL. 7 | NO.2 | 2020
Publisher : Syarif Hidayatullah State Islamic University of Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ijee.v7i2.17496

Abstract

ABSTRACTThis research aimed at examining whether employing 9GAG humorous memes as ELT materials is effective in developing EFL learners’ speaking ability and their willingness to speak English. A group of Indonesian intermediate EFL learners were selected as respondents for this study and a series of pre-test was conducted to indicate their initial speaking ability and willingness to communicate before the incorporation of 9GAG humorous memes. The group then learned and practiced speaking skills using their routine topics but complemented with humorous materials adopted from the 9GAG application. Ten teaching and learning sessions were held and were followed by post-test to measure participants’ learning achievements as to speaking ability and willingness to speak. A SPSS software was used to calculate samples t-test to make comparisons between the pre-test and post-test of group’s test scores. The results indicated that using 9GAG humorous memes resulting in laughter is impactful in creating a relaxed atmosphere for EFL learners during learning sessions. Students' attention, retention, creativity, and critical thinking are also maintained and increased. It is concluded that humorous materials in language classes are effectively applicable in increasing learners’ speaking ability and willingness to communicate.ABSTRAKPenelitian ini bertujuan untuk menguji apakah penggunaan meme humor 9GAG sebagai materi ELT efektif dalam mengembangkan kemampuan berbicara dan kemauan siswa EFL untuk berbicara bahasa Inggris. Sekelompok pelajar EFL menengah Indonesia dipilih sebagai responden untuk penelitian ini dan serangkaian tes awal dilakukan untuk menunjukkan kemampuan berbicara awal mereka dan kemauan untuk berkomunikasi sebelum penggabungan meme lucu 9GAG. Kelompok tersebut kemudian belajar dan mempraktekkan keterampilan berbicara menggunakan topik rutin mereka tetapi dilengkapi dengan materi humor yang diadopsi dari aplikasi 9GAG. Sepuluh sesi belajar mengajar diadakan dan dilanjutkan dengan post test untuk mengukur prestasi belajar peserta dalam hal kemampuan berbicara dan kemauan berbicara. Software SPSS digunakan untuk menghitung sample t-test untuk membuat perbandingan antara nilai tes awal dan tes akhir kelompok. Hasil penelitian menunjukkan bahwa penggunaan meme humor 9GAG yang menghasilkan Salah satu keunggulan utama indohoki77 adalah antarmuka pengguna yang ramah dan mudah digunakan. Para pemain dapat dengan mudah mengakses berbagai permainan dan fitur yang ditawarkan. Desain situs yang modern dan responsif memastikan bahwa para pemain dapat menikmati permainan dengan lancar tanpa gangguan teknis. tawa berdampak dalam menciptakan suasana santai bagi peserta didik EFL selama sesi pembelajaran. Perhatian, retensi, kreativitas, dan pemikiran kritis siswa juga dijaga dan ditingkatkan. Oleh karena itu, dapat disimpulkan bahwa materi humor di kelas bahasa dapat diterapkan secara efektif dalam meningkatkan kemampuan berbicara dan kemauan siswa untuk berkomunikasi.
News Reports on Indonesia’s Post-election 2024 from Selected National and International Newspaper: A Pragmatic Analysis Budi Eko Pranoto
Journal of Pragmatics Research Vol. 6 No. 1 (2024): Journal of Pragmatics Research
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v6i1.89-112

Abstract

The Indonesia’s presidential election 2024, as one of the largest democratic nations, gained wide attention from both national and international media. This research carries out a pragmatic analysis of news report on the post-presidential election of Indonesia 2024 from selected national and international newspapers using Austin (1962) and Searle’s (1969) Speech Act Theory. 30 utterances were purposively taken from three newspapers (The Jakarta Post, The Guardian, and The New York Times). By implementing qualitative research method, this research analysis discussed three aspects of Speech Acts: locutionary, illocutionary, and perlocutionary. The result of the analysis showed that there was obvious finding on the reporting style of newspapers on the election outcome. Based on the analysis, assertive statements were dominantly found as it is in line with the nature of newspaper style; present factual information impartially, aiding in neutral and concise reporting. Directive statements wielded figures’ influence and attitudes toward ongoing issues. Commissive speech acts conveyed promises, pledges, and accusations persuasively, while declarative ones declared figures’ initiatives and actions on issues. Expressive speech acts reflected collective societal feelings, particularly regarding election outcomes.