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All Journal Jurnal Agribisnis Terpadu JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication)
ARSYADANI SABILAL HAQ
STIPER Berau
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS USAHATANI SAYURAN HIDROPONIK SAWI (Brassica rapa L.) DI KECAMATAN TANJUNG REDEB KABUPATEN BERAU (Analysis of Hydroponic Vegetable Farming of Mustard (Brassica rapa L.) in Tanjung Redeb Subregency, Berau Regency) FAHRUL RAHMAN; MARIYAH MARIYAH; ARSYADANI SABILAL HAQ
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 4, Nomor 1, April 2021
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.4.1.2021.4316.17-24

Abstract

Hydroponic provides solutions for cultivated agriculture on narrow land. It begins to be done by people of Tanjung Redeb that live in urban area to utilize land for mustard hydroponic farming. Mustard is chosen because it has a lot of enthusiasts and has high selling price. This research aimed to know the production cost, revenue, profit, and feasibility of hidroponic vegetable farming of mustard. This research was conducted in Tanjung Redeb Subregency, Berau Regency. This research took a sample of 15 respondents who actively work on hydroponic farming. The research results showed that the production cost incurred for hidroponic vegetable farming of mustard in a year with a frequency of 10 harvests was IDR116,990,975.00 or an average of IDR7,799,397.00 respondent-1. Hydroponic vegetable farming of mustard is profitable with value R/C ratio of 6.60 with the average revenue and profit in a year per respondent were IDR51,483,333.00 and IDR43,683,936.00, respectively.
Faktor-Faktor yang Mempengaruhi Permintaan Konsumen pada Sayuran Hidroponik di Mifra Hidrofarm Berau Arsyadani Sabilal Haq; Venny Sartika; Herwan Galingging; Kuirinus Charlestiano
JURNAL AGRIBISNIS TERPADU Vol 19, No 1 (2026)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v19i1.36895

Abstract

Sayuran hidroponik semakin dikenal dan digemari masyarakat. Selain lebih sehat karena lebih alami pada proses penanamanya, mengkonsumsi sayuran hidroponik juga telah menjadi gaya hidup bagi konsumennya. Tujuan dalam penelitian ini yakni menganalisis factor apa saja yang berpengaruh terhadap permintaan sayur serta mengetahui persepsi konsumen terhadap sayuran hidroponik di Mifra Hidrofarm Berau. Pendekatan deskriptif kuantitatif digunakan dalam penelitian ini. Data diambil sebanyak 30 responden yang merupakan pelanggan aktif secara accidental sampling. Analisis data menggunakan regresi linier berganda untuk mengetahui pengaruh faktor-faktor terhadap permintaan konsumen, meliputi harga, umur, pendapatan, tanggungan keluarga, pendidikan, pekerjaan, gaya hidup, dan promosi. Hasil analisis penelitian menunjukkan bahwa variabel pendapatan dan promosi berpengaruh signifikan terhadap permintaan konsumen, sedangkan variabel harga, umur, pendidikan, pekerjaan, dan gaya hidup tidak menunjukkan pengaruh yang signifikan. Hasil Uji F hitung adalah 4,1117 > F tabel sebesar 2,396 dengan signifikansi 0,0043 sehingga dapat diartikan bahwa secara simultan berpengaruh signifikan terhadap permintaan sayuran hidroponik. Koefisien determinasi (R²) sebesar 0,6103 dapat diartikan bahwa 61,03% variable bebas berpengaruh terhadap variabel terikat yang diuji. Temuan ini menegaskan bahwa strategi pemasaran berbasis promosi dan peningkatan daya beli konsumen penting dalam mengembangkan pasar sayuran hidroponik di Berau. Sedangkan persepsi konsumen terhadap sayuran hidroponik dikategori baik/positif. Kata kunci: Sayuran, hidroponik, persepsi, promosi.
ANALISIS USAHATANI SAYURAN HIDROPONIK SAWI (Brassica rapa L.) DI KECAMATAN TANJUNG REDEB KABUPATEN BERAU (Analysis of Hydroponic Vegetable Farming of Mustard (Brassica rapa L.) in Tanjung Redeb Subregency, Berau Regency) FAHRUL RAHMAN; MARIYAH MARIYAH; ARSYADANI SABILAL HAQ
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 4, Nomor 1, April 2021
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.4.1.2021.4316.17-24

Abstract

Hydroponic provides solutions for cultivated agriculture on narrow land. It begins to be done by people of Tanjung Redeb that live in urban area to utilize land for mustard hydroponic farming. Mustard is chosen because it has a lot of enthusiasts and has high selling price. This research aimed to know the production cost, revenue, profit, and feasibility of hidroponic vegetable farming of mustard. This research was conducted in Tanjung Redeb Subregency, Berau Regency. This research took a sample of 15 respondents who actively work on hydroponic farming. The research results showed that the production cost incurred for hidroponic vegetable farming of mustard in a year with a frequency of 10 harvests was IDR116,990,975.00 or an average of IDR7,799,397.00 respondent-1. Hydroponic vegetable farming of mustard is profitable with value R/C ratio of 6.60 with the average revenue and profit in a year per respondent were IDR51,483,333.00 and IDR43,683,936.00, respectively.
Co-Authors FAHRUL RAHMAN Herwan Galingging Kuirinus Charlestiano MARIYAH MARIYAH Mariyah Mariyah Venny Sartika