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p-Index From 2020 - 2025
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All Journal International Journal of Applied Business and International Management
Dhea Radika Putri
Politeknik Negeri Sriwijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Mediation of Tourist Engagement on The Effect of Destination Quality on Tourist Loyalty Dhea Radika Putri; Ahmad Zamheri; Sari Lestari Zainal Ridho; Paisal Paisal; Fernando Africano
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.464 KB) | DOI: 10.32535/ijabim.v7i1.1437

Abstract

This study aims to examine and analyze: The effect of destination quality on tourist engagement, the effect of destination quality on tourist loyalty, the effect of tourist engagement on tourist loyalty and the effect of destination quality on tourist loyalty mediated with tourist engagement. The data analysis method uses a structural equation model. The research sample is tourists who have visited natural tourist destinations in South Sumatra totaling 320 respondents.  The results of this study prove that the destination quality affects tourist engagement.  Destination quality affects tourist loyalty.  Tourist engagement affect tourist loyalty.  Tourist engagement mediates the effect of destination quality on tourist loyalty. The implication of this finding explains that tourist engagement driven by destination quality will be able to increase tourist loyalty. 
The Mediation of Tourist Engagement on The Effect of Destination Quality on Tourist Loyalty Dhea Radika Putri; Ahmad Zamheri; Sari Lestari Zainal Ridho; Paisal Paisal; Fernando Africano
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1437

Abstract

This study aims to examine and analyze: The effect of destination quality on tourist engagement, the effect of destination quality on tourist loyalty, the effect of tourist engagement on tourist loyalty and the effect of destination quality on tourist loyalty mediated with tourist engagement. The data analysis method uses a structural equation model. The research sample is tourists who have visited natural tourist destinations in South Sumatra totaling 320 respondents.  The results of this study prove that the destination quality affects tourist engagement.  Destination quality affects tourist loyalty.  Tourist engagement affect tourist loyalty.  Tourist engagement mediates the effect of destination quality on tourist loyalty. The implication of this finding explains that tourist engagement driven by destination quality will be able to increase tourist loyalty. 
Co-Authors Africano, Fernando Ahmad Zamheri Paisal Paisal Sari Lestari Zainal Ridho