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All Journal JURNAL RELASI STIE MANDALA JEMBER Relasi : Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Putri Dewi Lestari
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS PENGARUH LAYANAN, HARGA, DAN KUALITAS PRODUK PAKAIAN WANITA YANG DIJUAL SECARA ONLINE MELALUI GROUP BLACKBERY MESSENGER TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MAHASISWI STIE MANDALA JEMBER) Putri Dewi Lestari; Muhammad Firdaus; Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.7

Abstract

This study aims: (1) to determine the effect of service, price, and quality of womenswear products  simultaneously to consumers to buy.  (2)  to determine the effect of  the service,  price,  and  quality  of  womenswear  products  partially on consumers to buy. Sampling technique are used snowball sampling. Total sample were  60  respondents who  transact  womenswear  products  through  BlackBerry Messenger  (BBM). The analysis used multiple regression.   The results showed: (1)  service,  price,  and  quality  of  womenswear  sold online  through  Blackberry messenger group simultaneously significantly affect consumer buying interest. (2) Partially, only price variable that significantly influence the consumers to buy.
ANALISIS PENGARUH LAYANAN, HARGA, DAN KUALITAS PRODUK PAKAIAN WANITA YANG DIJUAL SECARA ONLINE MELALUI GROUP BLACKBERY MESSENGER TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MAHASISWI STIE MANDALA JEMBER) Putri Dewi Lestari; Muhammad Firdaus; Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.7

Abstract

This study aims: (1) to determine the effect of service, price, and quality of womenswear products  simultaneously to consumers to buy.  (2)  to determine the effect of  the service,  price,  and  quality  of  womenswear  products  partially on consumers to buy. Sampling technique are used snowball sampling. Total sample were  60  respondents who  transact  womenswear  products  through  BlackBerry Messenger  (BBM). The analysis used multiple regression.   The results showed: (1)  service,  price,  and  quality  of  womenswear  sold online  through  Blackberry messenger group simultaneously significantly affect consumer buying interest. (2) Partially, only price variable that significantly influence the consumers to buy.
Pengaruh Teknologi Blockchain Dalam Keuangan Syariah Putri Dewi Lestari; Melda Octorany.T; Michael Farezi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.6486

Abstract

Kemajuan teknologi yang pesat diperkirakan akan berdampak besar pada penerapan teknologi blockchain dalam ranah perbankan Islam. Penelitian ini berupaya mengidentifikasi peluang dan tantangan yang mungkin dihadapi perbankan Islam dalam integrasi teknologi blockchain. Pendekatan kualitatif telah diadopsi untuk penelitian ini, dengan menggunakan data sekunder dari artikel ilmiah yang diakui secara nasional dan internasional serta sumber media yang bereputasi baik. Temuan penelitian ini mengungkap tiga faktor utama yang memengaruhi adopsi teknologi blockchain oleh bank-bank yang sesuai dengan Syariah. Pertama, integrasi blockchain dalam lembaga keuangan memerlukan keberadaan sumber daya manusia yang terampil yang mampu mengelola teknologi ini secara efektif dalam konteks perbankan Islam. Kedua, perluasan akses internet dan fasilitasi transaksi melalui sistem blockchain sangat penting untuk mencapai penetrasi internet yang adil.
Analisis Pengaruh Content Marketing, Live Marketplace dan Diskon Harga untuk Melakukan Keputusan Pembelian Skintific di Shopee terhadap Kepercaayaan Konsumen sebagai Variabel Intervening Putri Dewi Lestari; Henry Casandra Gultom; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): September: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5068

Abstract

This study aims to evaluate the influence of Content Marketing, the Live Marketplace feature, and discounts on purchasing decisions for Skintific skincare products on the Shopee platform, with consumer trust as an intermediary variable. The background of this study is based on the increasing use of marketplaces in online shopping activities, as well as the increasing trend of self-care as part of the lifestyle of the younger generation, especially students. This development encourages business actors to implement effective digital marketing strategies, including through social media, engaging content, and interactive features available on marketplaces such as Shopee. This study uses a quantitative approach with a survey method. Respondents in this study were students at the University of the Indonesian Teachers Association (UPGRIS) Semarang who had purchased Skintific products through the Shopee platform. Data were collected using a closed-ended questionnaire and analyzed using path analysis techniques using statistical software. The results show that Content Marketing and the use of the Live Marketplace feature have a positive and significant influence on consumer trust. Consumer trust is proven to be an important factor that significantly influences purchasing decisions. Conversely, discounts do not have a direct effect on purchasing decisions, but have a significant indirect impact when mediated by consumer trust. These findings indicate that emotional aspects and perceived trust in the brand are more dominant in influencing purchasing behavior than discount factors alone. Overall, this study emphasizes the importance of implementing appropriate and integrated digital marketing strategies, especially through content marketing and utilizing the Live Marketplace feature, in building consumer trust and driving product purchasing decisions on e-commerce platforms.
Co-Authors Gultom, Henry Casandra Hidayah, Tamriatin Melda Octorany.T Michael Farezi Muhammad Firdaus Prianka Ratri Nastiti