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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PUPUK PERTANIAN BERSUBSIDI PADA KIOS RESMI UD. HASRI JAYA DI KECAMATAN SILO KABUPATEN JEMBER Novalia, Fahriyana Eka; Firdaus, Muhammad; Hidayah, Tamriatin
AGRIBEST Vol 2, No 1 (2018): Maret
Publisher : Fakultas Pertanian Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.898 KB)

Abstract

Penelitian bertujuan untuk membangun strategi pemasaran dalam upaya meningkatkan penjualan pupuk pertanian mersubsidi pada kios Resmi UD. HASRI JAYA. Penelitian ini dilaksanakan pada bulan April sampai dengan Juni 2017 bertempat di Desa Karang Harjo Kecamatan Patrang Kabupaten Jember. Jenis penelitian yang digunakan adalah penelitian deskriptif dimana populasi penelitian ini berupa produsen dan konsumen yang mempunyai wawasan tentang pemasaran pupuk pertanian bersubsidi. Pengambilan sampel dilakukan dengan cara purposive sampling dalam yang terdiri dari 5 orang. Data yang diperoleh adalah data kualitatif dan kuantitatif hasil wawancara responden yang kemudian dianalisis dengan menggunakan metode analisis SWOT. Hasil penelitian menunjukkan bahwa alternatif strategi pemasaran yang tepat untuk meningkatkan penjualan pupuk pertanian bersubsidi pada kios resmi UD. HASRI JAYA Di Kecamatan Silo Kabupaten Jember adalah strategi WO (strategi meminimalkan kelemahan organisasi sehingga dapat merebut peluang). Strategi yang harus diterapkan dalam kondisi ini adalah strategi turn around. Dalam hal ini kelemahan organisasi perlu diperbaiki untuk memperoleh peluang yang besar.
IPTEKS BAGI MASYARAKAT (IbM) KELOMPOK USAHA BERSAMA ( KUB) AYAM BROILER DI PANTI JEMBER HP, Agustin; Hidayah, Tamriatin
Jurnal Pengabdian Masyarakat IPTEKS Vol 1, No 2 (2015): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.354 KB) | DOI: 10.32528/pengabdian_iptek.v1i2.265

Abstract

Kegiatan IbM adalah suatu kegiatan Pengabdian Masyarakat dengan khalayak sasaran adalah Masyarakat yang produktif secara ekonomi ( kelompok Usaha Bersama Ayam Broiler) yang bertempat di Dusun Wonolangu Desa Panti kecamatan Panti Kabupaten Jember. Kegiatan ini bertujuan untuk memberikan pelatihan dan pendampingan pada mitra IbM dalam upaya meningkatkan produktivitas SDM dan peningkatan kesejahteraan Mitra IbM melalui efisiensi dan efektifitas manajemen usaha ternak. Permasalahan yang dihadapi oleh mitra adalah pada masalah Manajemen Pengelolaan Usaha dan masalah Administrasi. Pendekatan penyelesaian masalah dilakukan dengan melalui tahapan, survey, diskusi dengan mitra yang berkaitan dengan kegiatan yang akan dijalankan, konsultasi dan pendampingan lanjutan. Selain itu dilengkapi pula dengan bantuan alat kepada mitra dan bimbingan teknis dari tenaga ahli . Luaran yang diharapkan dari kegiatan ini adalah metode dan Publikasi Nasional. Hasil yang dicapai dalam kegiatan IbM antara lain; 1) Peningkatan kesejahteraan pada Mitra IbM yang dapat diperoleh melalui efisiensi kegiatan produksi dan manajemen usaha yang efektif; 2) Program pelatihan dan pembinaan dapat meningkatkan produktifitas anak kandang (SDM); 3) Memberikan informasi dan memfasilitasi persiapan pendanaan dari pihak luar melalui kredit UMKM PT. TELKOM JEMBER; 4) Mitra IbM dapat mendeteksi secara dini potensi terjangkitnya penyakit pada ayam sebagai hasil dari bimbingan teknis oleh dokter hewan.
IBM PENGUATAN DAYA SAING BERKELANJUTAN PADA KELOMPOK BUDIDAYA IKAN LELE DI PUGER -JEMBER Diana Dwi Astuti; Tamriatin Hidayah; Hamzah Fansuri
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.4

Abstract

Science and technology for the Community (Iptek bagi Masyarakat/IbM) can be used as a vehicle in community service activities to actively improve the efficiency and productivity of businesses partners, and is the  application of science and technology by implementing and lecturers can provide experiences for students that entrepreneurship has the insight and knowledge in order to foster the entrepreneurial spirit. Implementation of the activities carried out through the joint  identification of  problems  between  partners,  implementing  faculty  and students. Based on the problems identified priority considering it is made in time and cost. The conclusion that can be drawn  from  the implementation of  IBM, is the presence  of unresolved  issues  due to time constraints  and  the  cost  of production  lay out,  while've  accomplished is  making  catfish  feed  (pellets), diversification of processed catfish (shredded, chips, nuggets), support tools (tool maker  catfish  feed  /  pellets,  presto,  pans,  pots,  tools  shredded  pres,  pres  plastic tool, blender), catfish care, and managerial aspects. The need for these activities to be continued in order to provide more benefits for partners mainly because, the desire to continue this activity is the input from partners and as also suggested by the reviewer as business partners to conduct monitoring in Jember.
ANALISIS PENGARUH LAYANAN, HARGA, DAN KUALITAS PRODUK PAKAIAN WANITA YANG DIJUAL SECARA ONLINE MELALUI GROUP BLACKBERY MESSENGER TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MAHASISWI STIE MANDALA JEMBER) Putri Dewi Lestari; Muhammad Firdaus; Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.7

Abstract

This study aims: (1) to determine the effect of service, price, and quality of womenswear products  simultaneously to consumers to buy.  (2)  to determine the effect of  the service,  price,  and  quality  of  womenswear  products  partially on consumers to buy. Sampling technique are used snowball sampling. Total sample were  60  respondents who  transact  womenswear  products  through  BlackBerry Messenger  (BBM). The analysis used multiple regression.   The results showed: (1)  service,  price,  and  quality  of  womenswear  sold online  through  Blackberry messenger group simultaneously significantly affect consumer buying interest. (2) Partially, only price variable that significantly influence the consumers to buy.
PENENTUAN STRATEGI PEMASARAN PADA DISTRIBUSI PRODUK UNILEVER DI PT. PANAHMAS DWITAMA DISTRINDO CABANG JEMBER Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 15 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i0.34

Abstract

abstract not provided
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT/INTENSI KEWIRAUSAHAAN MAHASISWA Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 16 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i0.58

Abstract

The reseach was done on the influence of variable analisis Traits, subjective norm, and Self efficacy to entrepreneurial Intentions.This study aims to determine the influence of Traits, subjective norms and self-efficacy on entrepreneurial intentions. The sample used in this study were 100 students of Mandala Economy College in Jember. Methods of data collection by questionnaire is given directly to respondents. Analytical test equipment used in this study is to Regression analysis. It’s founded that,  simultaneously there was a significant correlation among Traits, Subjective Norm, and Self Efficacy to entrepreneurial Intentions students of Mandala Economy College in Jember. Partially  there wasa significant correlation among Traits and Self Efficacy to entrepreneurial Intentions students of Mandala Economy College in Jember, but there was no significant correlation among Subjective Norm to entrepreneurial Intentions students of Mandala Economy College in Jember.
Pemberdayaan Potensi Ekonomi Produktif Masyarakat Berbasis Potensi Desa Melalui Penguatan Lembaga Keuangan Mikro dan Forum Pemberdayaan KeluargaDi Desa Sumberejo Kecamatan Ambulu Kabupaten Jember Hary Sulaksono; Tamriatin Hidayah; Gatot Sugeng Purwono
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.70

Abstract

The key issue is KKN-PPM Increased self-financing and self empowerment communities. The purpose of this activity, are: 1. General purpose referring to guide implementation of the Higher Education KKN PPM Kemendikbud, while specific objectives include: a) Increase awareness and empathy of STIE Mandala students related to potency and community issues, b) Addressing the problems in rural communities targeted by the concept of "working with the community " . The establishment of the family empowerment through the forum and strengthening microfinance institutions; c) Develop a work plan to achieve the objectives of KKN-PPM d) Obtaining partners who can work together for the sustainability of KKN-PPM is the Department and related agencies; private or state-owned partners. Method: 1) Phase preparation and debriefing; observation area; 2) Implementation phase, and the identification of potential problems, needs analysis, arrange programs, Implementation of KKN-PPM location, monitoring and evaluation (internal and external), 3) Phase sustainability plan.Implementation of KKN-PPM of Mandala College is the core program (according to the theme of KKN-PPM) and supporting programs  that support the programs of Sumberejo Village . There are 12 LKMM Sumberejo Village, where 5 is ready to be cooperative.Social care by LKMM (prakoperasi) have a positive impact on the environment in hamlets annually provide social support through funding of net income, which can be used for social areas such as education, health, and environment.
IPTEKS BAGI MASYARAKAT (IbM) KELOMPOK PERAJIN BATIK Tamriatin Hidayah; Agustin Hariprasetyowati; Zainollah Zainollah
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.71

Abstract

Activity of IbM is a Community Service activity with the target is economically productive communities (groups of batik artisans) such as  Wasp Honey (formerly name is  Rangga Kencana) Rural District of Tamanan and Puri Batik Sogol in village of Dawuhan Mangli Sukowono Jember.Problems faced by the partner of IbM are in the Business Management and Problem Management Administration issues. Problem solving approach is done through the stages of observation, surveys, discussions with partners relating to the activities to be executed, the student participant debriefing, counseling and follow-up assistance. In addition it is also equipped with tools to help partners. Expected outcomes of this activity is a method and journal or National Publications. Alternative solutions are taken, including science, and technology activities in synergy with IbK  through specific tenants for Entrepreneurship batik, rearrange schedules to adjust to the academic calendar, the schedule adapts to partners, and provide follow-up assistance in December. Possible to proceed further assistance, if requested by the partner or partners of the cost of Institutions Mandala College - Jember
STRATEGI PENGEMBANGAN KOMPETENSI DOSEN DI STIE MANDALA JEMBER Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.255

Abstract

This research is aimed to formulate how strategy of increasing human resource competence (lecturer) in STIE Mandala Jember . The analysis method used is Multiple Linear Regression and SWOT Analysis. Based on the analysis of Multiple Linear Regression proved significantly that the competence is influenced by the variables of Motivation, Self character, Self concept, Skill and Knowledge, while through SWOT analysis on Hold and Maintain positions, it can be interpreted that the implementation of lecturer competence can be maintained but there is the possibility of development and improvement of its implementation. Some development strategies that can be done are: Development of Pedagogical Competence, Competence Development related to Information Technique, Development of Management Competence / Administration, Curriculum Competency Development, Development of Scientific Competence (Research, Community Service and Publication), Development of Competence Evaluation, and Development of Personal Competence . some programs that can support the development of lecturers competence are: Optimizing the cooperation that has been established with outsiders, can as an alternative source of funds and as a place of conducting research and Community Service, Improving the coordination between existing sections such as Prodi and P3M, foster pride as lecturer as well as rejuvenation of spirit as lecturer. Keywords: competence of lecturer, college, SWOT
Produktivitas Pengusaha Mikro: Variabel Anteseden dan Pengaruhnya Terhadap Keberlanjutan Kinerja Komunitas Jember Ekonomi Kreatif (JEKa) di Jember Hary Sulaksono; Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 17 No 1 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i1.410

Abstract

The existence of micro businesses plays an important role as a driver of the country's economy. including successfully contributing to the Gross Regional Domestic Product (GRDP) for the district of Jember. At present in the 4.0 era, being promoted is a micro business in the JEKa community that collaborates with the Jember Cooperative Office and UMKM. Aim to the study are: To find out and test the effect of business consulting variables, results marketing facilities, job skills training, issuance of SKUs on the productivity of microbusinesses in the JEKA community in Jember district; To find out and test the effect of micro business productivity variables on the sustainability of performance in the JEKA community in Jember district; To find out and test the effect of business consulting variables, results marketing facilities, job skills training, issuance of SKUs on performance sustainability in the JEKA community in Jember district. Analysis method is Path analysis. The results of this study are Business consultation variables has a significant positive effect on productivity of microbusinesses in Jember Regency, except work skill training; micro business productivity has a significant positive effect on the sustainability of performance in the JEKa community in Jember district; the effect of micro business productivity variables on the sustainability of performance in the JEKa community in Jember district has a significant positive effect on productivity of microbusinesses in Jember Regency, except work skill training.Keywords: Business consultation, Productivity, sustainability of performance, JEKa community