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All Journal JURNAL RELASI STIE MANDALA JEMBER Relasi : Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Putri Dewi Lestari
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : JURNAL RELASI STIE MANDALA JEMBER

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ANALISIS PENGARUH LAYANAN, HARGA, DAN KUALITAS PRODUK PAKAIAN WANITA YANG DIJUAL SECARA ONLINE MELALUI GROUP BLACKBERY MESSENGER TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MAHASISWI STIE MANDALA JEMBER) Putri Dewi Lestari; Muhammad Firdaus; Tamriatin Hidayah
RELASI : JURNAL EKONOMI Vol 17 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i0.7

Abstract

This study aims: (1) to determine the effect of service, price, and quality of womenswear products  simultaneously to consumers to buy.  (2)  to determine the effect of  the service,  price,  and  quality  of  womenswear  products  partially on consumers to buy. Sampling technique are used snowball sampling. Total sample were  60  respondents who  transact  womenswear  products  through  BlackBerry Messenger  (BBM). The analysis used multiple regression.   The results showed: (1)  service,  price,  and  quality  of  womenswear  sold online  through  Blackberry messenger group simultaneously significantly affect consumer buying interest. (2) Partially, only price variable that significantly influence the consumers to buy.
Co-Authors Gultom, Henry Casandra Hidayah, Tamriatin Melda Octorany.T Michael Farezi Muhammad Firdaus Prianka Ratri Nastiti