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All Journal Indonesia Berdaya Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Multidisiplin
Amina Sukma Dewi
Sebelas Maret University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Memviralkan Potensi Desa Melalui Website: Upaya membangun Sosial Budaya dan Ekonomi Desa Bagor, Sragen Setiawan, Ahmad Ikhwan; Dewi, Amina Sukma; Haryanto, Budhi; Khoiriyah, Siti; Haryanto, Haryanto
Jurnal Pengabdian Multidisiplin Vol. 4 No. 3 (2024): Jurnal Pengabdian Multidisiplin
Publisher : Kuras Institute & Scidac Plus

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Abstract

Sebagai respon pentingnya pemasaran digital, berbagai potensi sumber daya Desa Bagor Kecamatan Miri, Kabupaten Sragen perlu dipromosikan melalui website. Oleh karena itu pembuatan website untuk Desa Bagor dilakukan oleh tim pengabdian masyarakat yang bernaung di bawah koordinasi Riset Group Pemasaran Keperilakuan, Fakultas Ekonomi dan Bisnis, Univesitas Sebelas Maret, Surakarta. Pembuatan website melalui tahapan PDCA (Plan, DO, Check, Action) sehingga diperoleh website desa wisata yang lengkap tapi ringkas dan informatif. Website desa Bagor yang diberi nama dewijaguar.com ini diharapkan mampu menjadi media komunikasi dan promosi sekaligus menarik perhatian investor lokal dan regional untuk memberikan kontribusi bagi pengembangan sosial, budaya dan ekonomi di Desa Bagor
Peningkatkan Kinerja Publikasi Institusi Melalui Pengelolaan Jurnal Ilmiah Bereputasi Setiawan, Ahmad Ikhwan; Dewi, Amina Sukma; Haryanto, Budhi; Purwanto, Djoko
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 1 (2024): JPMI - Februari 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.1993

Abstract

Kepemilikan jurnal oleh fakultas atau program studi di suatu perguruan tinggi (PT) merupakan keunggulan bersaing institusi untuk meningkatkan kinerja publikasi PT dan mempercepat pencapaian fungsional (lektor kepala dan guru besar) bagi dosen di PT tersebut. Kegiatan pengabdian ini bertujuan agar setiap fakultas atau program studi mampu merancang dan mengembangkan jurnal bereputasi sebagai wadah publikasi. Terdapat dua tahap kegiatan yang dilakukan 1) Workshop Penulisan paper pada jurnal berkualitas dan 2) Workshop Pengelolaan Jurnal berkualitas. Pengabdian ini menyadarkan peserta untuk memahami kunci keberhasialn pengelolaan jurnal yaitu 1) komitmen pengelola, 2) dukungan mitra bestari dan 3) kerjasama dengan asosiasi. Fakultas Ekonomi dan Bisnis,  Universitas Sebelas Maret (FEB UNS) bersama dengan Ikatan Sarjana Ekonomi Indonesia (ISEI) Surakarta telah merancang dan mengembangkan jurnal untuk mempublikasikan jurnal yang secara bertahap dapat ditingkatkan kuliatasnya dan terindeks SINTA dan SCOPUS.
Pelatihan dan pendampingan budidaya sayur sehat di tengah pandemi guna meningkatkan taraf hidup masyarakat di wilayah Kentingan RW 10 Jebres Surakarta Purwanto, Djoko; Dewi, Amina Sukma; Haryanto, Budhi; Bonifatius, Dwi Hastjarja Kustijana
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022352

Abstract

The Community Service activity is intended to provide an alternative to fulfill the needs of healthy vegetables for housewives in the Kentingan area. RW 10 Jebres Surakarta. This activity is intended to help residents in the Kentingan area of RW 10 Jebres, especially in meeting the needs of a variety of healthy vegetables (such as mustard greens, kale, lettuce), and can also economically provide benefits for saving on daily spending, especially vegetables. On the other hand, assistance in the cultivation of healthy, fresh and green organic vegetables is expected to have a positive impact in improving people's lives in the Kentingan area, RW 10 Jebres Surakarta. This Community Service activity is more focused on involving PKK women in the Kentingan area of RW 10 Jebres Surakarta. PKK RW 10 Jebres Surakarta women will later receive training and assistance on organic vegetable cultivation that can be applied in the future
Analyzing the Effect of Celebrity Endorsement on Purchase Intention: The Role of Attitude toward the Brand and Brand Congruity Haryanto, Budhi; Kristiani, Nuning; Setiawan, Ahmad Ikhwan; Dewi, Amina Sukma; Khoiriyah, Siti; Haryanto, Haryanto
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-82

Abstract

Objective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand congruity as a moderating factor in the context of the Muslim fashion brand Buttonscarves. Research Design & Methods: An online survey collected responses from 181 individuals who were familiar with Buttonscarves products. The analysis employed PLS-SEM to evaluate construct validity and to test the structural model, including the second-order construct of endorser credibility. Findings: Celebrity endorsement credibility positively influences both brand attitude and purchase intention. Brand attitude also significantly mediates this relationship. However, brand congruity does not moderate the link between brand attitude and purchase intention, indicating that perceived credibility and emotional evaluation are stronger determinants of purchase intention than perceived endorser–brand fit. Implications & Recommendations: Marketers should prioritize endorsers with strong authenticity and credibility to strengthen brand attitudes and drive consumer intention, rather than relying solely on perceived image similarity. Contribution & Value Added: This study advances understanding of endorsement effectiveness by empirically integrating TPB and the Match-Up Hypothesis in the Muslim fashion context. In this area, empirical evidence remains limited. The findings provide theoretical and practical insights into designing culturally aligned and attitude-driven endorsement strategies.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Bonifatius, Dwi Hastjarja Kustijana Budhi Haryanto Djoko Purwanto Haryanto Haryanto Nuning Kristiani, Nuning Siti Khoiriyah