Pooja Chawla
Vivekanand Education Society College of Arts, Commerce and Science

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A Case Study on Key Success Factors of Garuda Indonesia Airlines Varsha Ganatra; Rupesh Sinha; Pooja Chawla; Tan Chi Yi; Daisy Mui Hung Kee; Neng Mei Fei; Law Sin Leng; Foung Hann Hui; Reinaldo Gerald Sentosa; Liem Gai Sin; Apurv Gupta; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1024

Abstract

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.