A Case Study on Key Success Factors of Garuda Indonesia Airlines

Varsha Ganatra (Vivekanand Education Society College of Arts, Commerce and Science)
Rupesh Sinha (CMS Business School, Jain (Deemed-to-be University))
Pooja Chawla (Vivekanand Education Society College of Arts, Commerce and Science)
Tan Chi Yi (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Neng Mei Fei (Universiti Sains Malaysia)
Law Sin Leng (Universiti Sains Malaysia)
Foung Hann Hui (Universiti Sains Malaysia)
Reinaldo Gerald Sentosa (Ma Chung University)
Liem Gai Sin (Ma Chung University)
Apurv Gupta (ABES Engineering College)
Rudresh Pandey (ABES Engineering College)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 1 (2021): February 2021

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.