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Jelita Sparta
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Marketing Habituation and Process Study of Online Food Industry ( A Study Case: Zomato) Jelita Sparta; Shahad Alsumait; Apoorva Joshi
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.387 KB) | DOI: 10.32535/jcda.v2i1.341

Abstract

Online food ordering platform has become the new habit which makes e-commerce sector, one of the essential part of our daily lives. This sector has changed the mindsets altogether; from people who are willing to stand in line for hours to get a great deal to get the food is now on the fingertips and that too at your doorstep. Basically, this paper focuses on the elaborative study about marketing strategy and operations used by Zomato to become the pioneer into the Online Food Service sector. Furthermore, this paper aims to have insights about the marketing habituation of a web-based business which influenced people to change the perception about food ordering and to study the aspect by which the organization managed the processes of this growing sector. This paper contains a case study on Zomato, the largest online food ordering platform in India. Zomato became a strong brand where its every order makes sure that the customer gets habituated for the service he receives. We will learn about the marketing tactics which Zomato has used exceptionally to establish into the market successfully. Keywords: marketing, habitual, Zomato, web business, online food delivery, e-commerce
RESHAPE THE LOGISTICS STRATEGY IN E-COMMERCE (CASE STUDY: SHOPEE AND LAZADA) Glenn Evorius Pattiata; Jelita Sparta; Liem Gai Sin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.823 KB) | DOI: 10.32535/jicp.v1i1.127

Abstract

E-commerce has been playing the biggest role of furthest reaches of the economy business. E-commerce, in the popular sense, is a business transaction such as selling electronic network or internet. But we can all agree that, logistic take a crucial part of e-commerce. The objectives of this paper is to define which logistic strategy should have used in e-commerce in Indonesia (Shopee and Lazada). A differentiation of logistic strategy based on service enhancement can offer competitive advantage. Keywords: e-commerce, logistic strategy
Co-Authors Apoorva Joshi Glenn Evorius Pattiata Liem Gai Sin Shahad Alsumait