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All Journal Journal of the Community Development in Asia Journal of International Conference Proceedings
Glenn Evorius Pattiata
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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MARKETING STRATERGY FOR ZEE NETWORK Glenn Evorius Pattiata; Soumini Pathak
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.111 KB) | DOI: 10.32535/jcda.v2i1.347

Abstract

Television is one of the electronic items that can be an information channel, entertainment, and also a marketing media. This television also has a vital role in people's lives to become their daily entertainment. The research aim of our research was to find solutions to the marketing of existing bank products so that products from Zee Network were more favored by customers and could outperform other television channel. Data will be collected by literature review and will be analyzed through quantitative methods. The results of this study are to market products from Zee Network so that they can be used by consumers worldwide The research conducted on the topic, “Promotion of television networks in comparison to Zee Network” is basically a promotional strategy of television networks in India. The research comprises the response obtained from a sample of viewers and a study of different factors preferred by viewers with an investigation on the reasons for the same. Here, data is obtained by secondary methods of literature review and analysis of the statistics available to the public. The study focuses on devising a strategy to promote Zee Network based on the reasons behind the comparatively lower viewership of Zee television network when compared to other in India as well as Indonesia like Jakarta. Simultaneously, it also tends to investigate on various attributes such as the viewership pattern in the region, the core competencies of each network, the opinion on the content of programs, the preference of the viewers toward the presentation styles, etc. The result ultimately suggests that it should complete some certain key factors such as customer satusfaction are also found to be influential in driving higher rating and viewership for the channels. The result of our study will be on the basis of these factors, the promotional strategy development will help Zee Network increase their viewership. Keywords: televison, entertainment, Zee Network,attributes, viewership
RESHAPE THE LOGISTICS STRATEGY IN E-COMMERCE (CASE STUDY: SHOPEE AND LAZADA) Glenn Evorius Pattiata; Jelita Sparta; Liem Gai Sin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.823 KB) | DOI: 10.32535/jicp.v1i1.127

Abstract

E-commerce has been playing the biggest role of furthest reaches of the economy business. E-commerce, in the popular sense, is a business transaction such as selling electronic network or internet. But we can all agree that, logistic take a crucial part of e-commerce. The objectives of this paper is to define which logistic strategy should have used in e-commerce in Indonesia (Shopee and Lazada). A differentiation of logistic strategy based on service enhancement can offer competitive advantage. Keywords: e-commerce, logistic strategy
Co-Authors Jelita Sparta Liem Gai Sin Soumini Pathak