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All Journal Journal of the Community Development in Asia Journal of International Conference Proceedings
Jelita Sparta
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Journal : Journal of International Conference Proceedings

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RESHAPE THE LOGISTICS STRATEGY IN E-COMMERCE (CASE STUDY: SHOPEE AND LAZADA) Glenn Evorius Pattiata; Jelita Sparta; Liem Gai Sin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.823 KB) | DOI: 10.32535/jicp.v1i1.127

Abstract

E-commerce has been playing the biggest role of furthest reaches of the economy business. E-commerce, in the popular sense, is a business transaction such as selling electronic network or internet. But we can all agree that, logistic take a crucial part of e-commerce. The objectives of this paper is to define which logistic strategy should have used in e-commerce in Indonesia (Shopee and Lazada). A differentiation of logistic strategy based on service enhancement can offer competitive advantage. Keywords: e-commerce, logistic strategy
Co-Authors Apoorva Joshi Glenn Evorius Pattiata Liem Gai Sin Shahad Alsumait