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The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions Rombe, Yusuf
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.632

Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.

Strategi Meningkatkan Kualitas Layanan Melalui Digitaliasi Jasa Perbankan Di PT. Bank Negara Indonesia (Persero) Tbk. Kantor Pusat Jakarta Pusat Yusuf Rombe
Jurnal Ekonomika Vol 4 No 2 (2020): JURNAL EKONOMIKA - AGUSTUS
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v4i2.500

Strategi meningkatkan kualitas layanan melalui digitalisasi jasa merupakan suatu strategi yang digunakan suatu perusahaan untuk pengembangan layanan yang berbasisi digital untuk menjawab kebutuhan konsumen yang semakin digital. Demikian juga dengan bisnis perbankan yang terus melakukan inovasi untuk meningkatkan kualitas layanannya. Digitalisasi layanan jasa perbankan merupakan salah satu strategi yang dapat menjawab permasalah yang terjadi dalam hal peningkatan kualitas layanan perbankan. PT. Bank Negara Indonesia Jakarta Pusat telah mengimplemtasikan digitalisasi layanan jasa terhitung 3 (tiga) tahun terakhir. Terlihat dari laporan tahunan dan wawancara internal, Bank Negara Indonesia telah mencapai target kinerja yang baik. Akan tetapi, beberapa kendala yang dihadapi dalam implementasi strategi digitalisasi layanan jasa seperti legacy sistem IT, budaya kerja yang belum digital dan koordinasi yang kurang baik antar divisi internal BNI. Beberapa hal tersebut perlu diperhatikan lebih serius guna mencapai visi dan misi PT. Bank Negara Indonesia.

Managing Family Finances During The COVID-19 Pandemic Yusuf Rombe M. Allo; Lis Sintha; Edison Siregar; Riwandari Juniasti
Golden Ratio of Community Services and Dedication Vol. 1 No. 2 (2021): May - October
Publisher : Manunggal Halim Jaya

This community service activity (PPM) aims to increase the understanding of the Methodist Indonesia Sungai Yordan Church congregation in managing business finances/side businesses to develop well and manage family finances to achieve specific funding targets in the future. To protect and increase the wealth owned; to manage cash flow (incoming and spending money); to carry out risk management and manage risks appropriately, and to manage accounts payable correctly and adequately. The method used is by conducting counseling and distributing online questionnaires to determine financial conditions during the pandemic. Based on the questionnaire results, most of the church members who attended stated that they could overcome financial difficulties during the pandemic with the income they received every month. The chosen investment method is savings and gold to be quickly withdrawn/sold during a pandemic.

Strategi Meningkatkan Kualitas Layanan Melalui Digitaliasi Jasa Perbankan Di PT. Bank Negara Indonesia (Persero) Tbk. Kantor Pusat Jakarta Pusat Yusuf Rombe
Jurnal Ekonomika Vol 4 No 2 (2020): JURNAL EKONOMIKA - AGUSTUS
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v4i2.500

Strategi meningkatkan kualitas layanan melalui digitalisasi jasa merupakan suatu strategi yang digunakan suatu perusahaan untuk pengembangan layanan yang berbasisi digital untuk menjawab kebutuhan konsumen yang semakin digital. Demikian juga dengan bisnis perbankan yang terus melakukan inovasi untuk meningkatkan kualitas layanannya. Digitalisasi layanan jasa perbankan merupakan salah satu strategi yang dapat menjawab permasalah yang terjadi dalam hal peningkatan kualitas layanan perbankan. PT. Bank Negara Indonesia Jakarta Pusat telah mengimplemtasikan digitalisasi layanan jasa terhitung 3 (tiga) tahun terakhir. Terlihat dari laporan tahunan dan wawancara internal, Bank Negara Indonesia telah mencapai target kinerja yang baik. Akan tetapi, beberapa kendala yang dihadapi dalam implementasi strategi digitalisasi layanan jasa seperti legacy sistem IT, budaya kerja yang belum digital dan koordinasi yang kurang baik antar divisi internal BNI. Beberapa hal tersebut perlu diperhatikan lebih serius guna mencapai visi dan misi PT. Bank Negara Indonesia.

CAPITAL MARKET AND MONEY MARKET ONE ALTERNATIVES FOR FAMILY FINANCIAL MANAGEMENT DURING THE COVID-19 PANDEMIC IN THE COMMUNITY OF CAWANG KELURAHAN JAKARTA TIMUR Yusuf Rombe
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2376

ABSTRACTImplementation of Community Service activities held in the community in Cawang Village, East Jakarta in partnership with all 12th grade students of State Vocational High School 10 Cawang and State Vocational High School 64 Cawang, East Jakarta. The consideration for the appointment of SMK Negeri 10 Cawang and SMK Negeri 64 East Jakarta is to increase knowledge to prepare students who will complete their education at the high school level who will continue their education at the tertiary level or who will become entrepreneurs for beginners and millennial youth in the money market and capital market. , manage family finances so that they can develop well and manage family finances so that they can achieve certain funding targets in the future; and can protect and increase the wealth owned; in order to be able to manage cash flow (incoming and spending money); in order to be able to carry out risk management and manage risks properly. The method used is by conducting counseling about the money market and capital market and distributing online questionnaires to find out financial conditions during the COVID-19 pandemic. Based on the results of the questionnaire, most of the students of SMK Negeri 10 and SMK Negeri 64 Cawang, East Jakarta as well as several teachers and employees who participated in this PKM event, stated that this topic was very good in increasing family income and in general the participants hoped to be given more counseling. more about the money market and capital market on how to trade and choose and determine which money market and capital market instruments to trade. Keywords: family financial management, cash flow, trading, money market and capital market

The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions Yusuf Rombe
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.199

Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.

Risk Profile Assessment ofRisk profile assessment of core capital adequacy: capital adequacy tier-book strategy Core Capital Adequacy: Capital Adequacy Tier-Book Strategy Lis Sintha Oppusunggu; Yusuf Rombe M.Allo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020222055

The purpose of this study is to analyze the effect of risk profile variables both on the fulfillment of core capital adequacy and to find out which risk variables have a dominant influence on core capital adequacy in bank books 1 and 2. This research is included in quantitative analysis. This study uses purposive sampling, and data collection is carried out using the documentation method by looking at the annual financial reports on the OJK (Financial Services Authority) website, BI (Bank Indonesia) website, and the Bank's website object of research. The results of this study using the level of capital ratios by banks, namely the ratio of CAR, ROA, OEOI, NIM, LDR, and RAR, show good results. Because the standard deviation reflects very high variations, the distribution of data shows expected results and does not cause bias. Assessment of the Bank's Soundness Level using a risk approach (Risk-based Bank Rating) is executed based on a thorough analysis of the Bank's performance, risk profile, problems, and development prospects of the Bank since the purpose of maintaining the soundness of banks through consideration of the aspect of capital adequacy is the most significant part in order to gain public trust.

The Analysis of Financial Statements Performance: Case Studies PT. Bank Negara Indonesia (Persero) Rombe, Yusuf
Golden Ratio of Finance Management Vol. 1 No. 2 (2021): April - September
Publisher : Manunggal Halim Jaya

The objectiveness of this study is to determine the level of growth in financial performance at PT. BNI (Persero) Tbk; starts from period 2013 to 2015. This assessment is carried out to determine how the bank's financial performance in the last few periods will be and what the conditions will be like in the coming period (forecast). That this will be useful in describing how financial performance has a vital role in a bank's business continuity so that in this study use descriptive qualitative approach. The result of this study is the growth in the financial performance is increasing from a liquidity perspective, considering that only two percentage ratios in 2015 underperformed in 2013, namely the investing policy ratio and the banking ratio. According to data shown before, the increase in the financial performance viewed from a profitability perspective is dominated by a volatile percentage ratio. There are two ratios whose performance continues to decline (e.g., Net Profit Margin and Return on Equity). According to the previous data proven, there is a gap between liquidity ratio and profitability ratio, given that the growth in the liquidity performance has increased. On the other hand, the change in profitability performance has decreased.

PEMIMPIN YANG KREDIBLE DAN YANG Allo, Yusuf Rombe M.
Fundamental Management Journal Vol. 4 No. 1 (2019): 2540-9220 (online) Volume:4 No.1 April 2019
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v4i1.989

Leadership is a process to influence or to give examole by by the leaders to their followers ini order to achieve the goal of the group or the company organization. The natural way to lern leadership is to do it in the job and to be an apprentice for a lecture, practitioner etc. in this relation the leaders are expected to give their role as a lesson / instruction. Credible leaders are leaders with hagh integrity who use thei power etically and morally, fair and correct for their community. Only the credible leaders could be a leader of vision who could rely on their way towards the future together. Key Word : Credible leaders and leader of vision ae the process of influencing ethically and morally.

PEMIMPIN YANG KREDIBLE DAN YANG Allo, Yusuf Rombe M.
Fundamental Management Journal Vol. 4 No. 1 (2019): 2540-9220 (online) Volume:4 No.1 April 2019
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v4i1.989

Leadership is a process to influence or to give examole by by the leaders to their followers ini order to achieve the goal of the group or the company organization. The natural way to lern leadership is to do it in the job and to be an apprentice for a lecture, practitioner etc. in this relation the leaders are expected to give their role as a lesson / instruction. Credible leaders are leaders with hagh integrity who use thei power etically and morally, fair and correct for their community. Only the credible leaders could be a leader of vision who could rely on their way towards the future together. Key Word : Credible leaders and leader of vision ae the process of influencing ethically and morally.

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