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All Journal Fundamental Management Journal Jurnal Inovasi Bisnis (Inovbiz) IKRA-ITH ABDIMAS JURNAL MANAJEMEN BISNIS Jurnal Ekonomika Jurnal Ekonomika Golden Ratio of Finance Management Golden Ratio of Community Services and Dedication Jurnal Penelitian Pendidikan Indonesia fundamental management journal
Allo, Yusuf Rombe M.
Universitas Kristen Indonesia Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

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The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions Rombe, Yusuf
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.632

Abstract

Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.
The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions Yusuf Rombe
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.199

Abstract

Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.
Co-Authors Abitmer Gultom Claudia Valoryn Rombe Delvia Sari Lim Edison Siregar Lis Sintha Oppusunggu Louisa A. Langi Melinda Malau Riwandari Juniasti