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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management Ihsan: Jurnal Pengabdian Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies Prosiding Seminar Nasional Universitas Serambi Mekkah Journal of International Conference Proceedings Prioritas : Jurnal Pengabdian Kepada Masyarakat Medani : Jurnal Pengabdian Masyarakat Jurnal Inovasi dan Pengabdian
Nel Arianty
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
Independensi Entrepeneur With Digital Marketing Julita Julita; Nel Arianty
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.652

Abstract

Digital marketing is a digital marketing technology implementation. The role of digital marketing can attract consumers and direct them to a blend of electronic communication and traditional communication. Digital Marketing provides opportunities for small businesses to attract new customers and reach existing customers more efficiently. This research aims to determine the independence of the entrepreneur with the application of digital marketing in SMEs. The respondent of this research was the SME actors in Lubuk Pakam district of Deli Serdang Regency. This research sample of 40 SMEs, sample withdrawal in this study using Probability Sampling technique. The analytical techniques used in this study are quantitative data analysis, i.e. testing and analyzing data by calculation of numbers and then drawing conclusions from multiple linear regression and hypothesis testing through test (Test-T), simultaneous test (F-test) and coefficient of determination, in practice the data processing of this research is not processed manually, but using SPSS statistical software. The results showed that there was an influence on entrepreneur independence with digital marketing. Because of the high entrepreneur's independence rate affects digital marketing
Benefits of Using Social Media and Product Quality to Consumer Buying Interest in MSME Products in Griya Martubung Large Village Medan Labuhan District During the Covid-19 Pandemic Nel Arianty; Muhammad Affan Ghifari Siregar
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1244

Abstract

The purpose of this research is to see and find out social media influence and product quality on consumer purchase interest in products MSME in Griya Martubung village, Medan Labuhan subdistrict Covid-19 pandemic. The type of research used is research using quantitative associative. This study has a population off all buyers who have bought MSME products in Griya Martubung village Medan Labuhan subdistrict whose number is unknown. Samples that worn with something study 120 respondents. Data collection technique use a questionnaire which has seen the results of the validity and reliability. Data analysis technique using multiple linear regression, classical assumption test, in the form of normality test, test multicollinearity, and heteroscedasticity test, t test (partial), F test (simultaneous), and coefficient of determination. The results of the multiple regression equation Y = 6.943 + 0.571 X1 + 0.243 X2. Results t test (partial) shows social media and product quality partially influence on consumer buying interest on MSME products in Urban village Griya Martubung, Medan Labuhan district during the Covid-19 pandemic. The value R Square shows that 62,9% of the consumer purchase interest variable can be explained by the variables of social media and product quality. While the rest 37,1% is explained by different variables not tasted with this study.
Utilization of Social Media and Price Setting for MSME Product Purchase Decisions during the COVID-19 Pandemic in Stabat District Nel Arianty
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1698

Abstract

The impact of the COVID-19 pandemic has made price competition for MSME products Es Gak Beres and KZL Durian Kebabs affect consumer purchasing decisions in the Stabat Kwala Begumit District. Consumer purchasing decisions for an item are strongly influenced by the price, product, service, location of the company/store. Social media is an internet-based application service that allows consumers to share opinions, thoughts, views and experiences. Price is the money (plus some products) required to obtain some combination of products and services. Partially it can be concluded that there is a significant influence between Social Media on Purchase Decisions on Es Gak Beres and Kebab Durian MSME products in Binjai Kwala Begumit District during the Covid-19 Pandemic. Partially it can be concluded that there is no significant effect between price and purchasing decisions on Es Gak Beres and Kebab Durian MSME products in Stabat Kwala Begu-mit District during the Covid-19 Pandemic Period. Simultaneously, it can be concluded that there is an influence of Social Media and Price on the Purchase Decision of MSME Products Ice Gak Beres and Durian Kebabs in Stabat Kwala Begumit District during the Covid-19 Pandemic Period. Keywords: Social Media, Price, MSME, Purchase Decision and Covid-19
The Impact Of Social Media Use On SME Progress Nel Arianty; Julita Julita
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.660

Abstract

Nowadays, people are using social media as an information center than other media. One of the advantages of social media is having a lot of potential for the advancement of an effort. Social Media can be used to conduct communication in business, help the marketing of products and services, communicate with customers and suppliers, complement brands, reduce costs and for online sales. Social Media is a communication tool for SMEs to communicate, highlight and supervise information about consumers. The research aims to determine the influence of customer relationship management, market access, on the advancement of SMEs. The respondent of this research is the SME actors in the district of Percut Sei Tuan Deli Serdang Regency, North Sumatera which uses social media in conducting its business. The sample of this study was 65, using the probability sampling technique. Data analysis techniques use multiple regression analyses with the help of SPSS 20.00 as well as hypothesis tests through partial tests (test-t), simultaneous tests (F-test) and coefficient of determination test. The results showed that customer relationship management, market access, had a significant effect on SME progress. The implication of this research are that with social media applications, businesses get the opportunity to maintain good relations with customers, expanding market access for their business progress.
Co-Authors Abdullah, Ikhsan Adek Devira Purba Al-Hafizh , Fahri Arsya Ari Andira Arif Pratama Marpaung Bima Ghafara Dewi Andriany Dita Ariska Edisah Putra Nainggolan Edisah Putra Nainggolan Fajar Kurniawan Ferdy Riza Jufrizen Julita Julita Julita Julita Julita Julita Julita Julita, Julita Martiano, Martiano Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Munthe, Nindi Palensia br Nadia Ika Purnama Novien Rialdy Permana, Apdimas Purnama, Nadia Ika Rahmad Bahagia Rini Astuti Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun Sri Endang Rahayu Sri Fitri Wahyuni