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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economic, Bussines and Accounting (COSTING)
Rini Astuti Astuti
Universitas Muhammadiyah Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.8474

Abstract

Purpose - This study aims to determine the right promotion concept for 212 Mart Medan with variables studied are sales promotion, advertising, direct marketing and public relations in increasing customer loyalty.Methodology - Data collection is done through a questionnaire with a sampling technique used random sampling by using 100 customers of 212 Mart Medan. Data processing using Structural Equation Model (SEM) analysis.Findings - The results of this study indicate that the variables of sales promotion, advertising, direct marketing and public relations have a significant influence on customer loyalty at 212 Mart Medan.Originality/Novelty - Digital marketing model through the Website, Facebook (FB), Instagram IG), and Whatsapp Group (WAG) which are integrated with social media owned by FOSIL BKM MEDAN as a forum for gathering representatives of mosque management to mobilize Muslims united to build sharia economy through shopping at 212 Mart Medan.Implications - With the availability of those media, 212 Mart Medan can be used as a place for sales promotion, advertising, direct marketing, public relations in an effort to increase customer loyalty
PENDEKATAN FILSAFAT DALAM MANAJEMEN SUMBER DAYA MANUSIA: ANALISIS DAN APLIKASI: filsafat dan manajemen Rini Astuti Astuti; Nel Arianty; Siti Mujiatun
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14189

Abstract

Artikel ini mengkaji peran filsafat ilmu dalam pengembangan teori dan praktik Manajemen Sumber Daya Manusia (MSDM), dengan fokus pada penerapan prinsip-prinsip etika dan metodologi. Dalam konteks MSDM, filsafat ilmu menawarkan kerangka teoritis yang memperkuat kebijakan organisasi terkait keadilan, transparansi, dan pengelolaan sumber daya manusia yang lebih inklusif. Prinsip keadilan distributif dan keadilan prosedural, yang diambil dari teori filsafat moral, berperan penting dalam menciptakan kebijakan rekrutmen, promosi, dan evaluasi yang adil dan merata. Selain itu, integrasi metodologi positivistik dan konstruktivistik dalam penelitian MSDM memberikan pandangan yang lebih komprehensif. Metode kuantitatif memberikan bukti empiris yang mendukung pengambilan keputusan berbasis data, sementara pendekatan kualitatif menggali wawasan tentang dinamika interpersonal dan budaya organisasi. Artikel ini menyimpulkan bahwa penerapan prinsip etika dan metodologi filsafat ilmu dapat meningkatkan efektivitas kebijakan MSDM dengan menciptakan lingkungan kerja yang lebih adil, efisien, dan berkelanjutan.
Co-Authors Arianty, S.E., M.M., Nel Asrizal Efendy Nasution Linzzy Pratami Putri Siti Mujiatun