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All Journal JAM : Jurnal Aplikasi Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Escalate : Economics and Business Journal
Bambang Banu Siswoyo
Universitas Negeri Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengembangan Model Pembelajaran Kewirausahaan Berbasis Proyek Untuk Menumbuhkan Semangat Wirausaha Mahasiswa Prodi Pendidikan Ekonomi IKIP PGRI Bojonegoro Eka Farida; Ery Tri Djatmika; Bambang Banu Siswoyo; Mit Witjaksono
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v1i1.461

Abstract

Tujuan penelitian ini adalah (1) menyusun model pembelajaran kewirausahaan berbasis proyek dan (2) menguji efektifitas model pembelajaran kewirausahaan berbasis proyek untuk menumbuhkan semangat wirausaha mahasiswa pada program studi pendidikan ekonomi. Metode yang digunakan dalam penelitian adalah research development model DBR (Design Based Research) dari Reeves (2006). Hasil penelitian adalah (1) perbaikan model pembelajaran kewirausahaan dengan menyeimbangkan antara teori dan praktik, pembelajaran lebih diarahkan pada praktikum yang aplikatif, dan mewujudkan tujuan program studi yaitu menghasilkan lulusan yang memiliki semangat wirausaha; (2) pengembangan desain dan prototipe terdiri dari tiga komponen yaitu tujuan pembelajaran, metode pembelajaran, dan penilaian; (3) uji validasi oleh ahli pendidikan, kewirausahaan, dan uji terbatas menunjukkan tujuan pembelajaran, isi materi, dan sajian telah sesuai dengan konten/ isi, perwajahan, dan kebahasaan; (4) uji produk menggunakan kelas eksperimen yang ditentukan berdasarkan gaya belajar mahasiswa, mayoritas mahasiswa memiliki gaya belajar akomodator, hasil penilaian portofolio menunjukkan mahasiswa memiliki nilai sangat baik dan baik, produk yang dihasilkan oleh kelompok kerja mahasiswa sesuai dengan gaya belajar, dan uji keefektifan menunjukkan bahwa penerapan pembelajaran kewirausahaan berbasis proyek mampu menumbuhkan semangat wirausaha mahasiswa dengan sangat baik. Kata kunci: kewirausahaan, pembelajaran berbasis proyek, semangat wirausaha
Survey Partisipasi (Kemitraan) Dunia Usaha (Korporasi) dalam Rangka Menunjang Pembiayaan Pembangunan Daerah Jawa Timur Bambang Banu Siswoyo; Syihabudhin -; Agus Dharmawan
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.334 KB)

Abstract

The development of SMEs through a partnership has been a lot done but its effectiveness is widely questioned by various parties concerned. For that, the understanding and selection patterns of partnership is very important nuances dependence put forward (Siswoyo, 2006). Implementation of the concept of interdependence is to implement the cooperation. In conditioned environments, build cooperation is a suitable alternative to be applied for reasons of cohesiveness. In an environment that has been stable partnership model can improve performance because it is like a lubricant in the gear-gear actor partnerships. Basing this needs to be done to reveal the existence of corporate research partnerships with the UMK organizers, which include (1) field and type of company, (2) mechanisms for the implementation of business cooperation, (3) fields and patterns of cooperation, (4) capacity building activities, (5) capability, (6) strategy implementation, (7) Sustainability of cooperation, (8) the problems faced, and (9) needs and expectations of development cooperation. Description 9 (nine) this variable describes the participation of the business in development in East Java, implementation, problems, benefits to the goals and expectations in future development.Keywords: kemitraan korporasi-UMK, pembiayaan pembangunan
How Micro-Influencers Influence the Evolution of Brand Engagement: Insights from a Literature Review Tammy Mcclellan; Eka Farida; Bambang Banu Siswoyo
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.289

Abstract

This systematic literature review explores the strategic role of micro-influencers in shaping brand engagement within digital marketing ecosystems. Analyzing 61 peer-reviewed articles published between 2019 and 2024, the study synthesizes key insights across ten thematic areas including influencer strategy, consumer trust, emotional connection, and technological adaptation. Findings reveal that micro-influencers foster deeper consumer interactions than macro-influencers due to their authenticity, consistent storytelling, and alignment with niche communities. Additionally, platform-specific features and ethical messaging enhance consumer trust and brand loyalty. The study proposes a conceptual framework for understanding micro-influencers as co-creators of brand meaning and highlights implications for relationship marketing. This research offers both theoretical advancement and practical guidance for brands navigating an increasingly fragmented digital landscape.
Co-Authors Agus Dharmawan Ery Tri Djatmika RWW Mit Witjaksono Syihabudhin Tammy Mcclellan