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ANALISIS PENERAPAN SOCIAL MEDIA SEBAGAI STRATEGI BISNIS OLEH PELAKU BISNIS ONLINE Aditya Wahana; Muhammad Suyanto; Armandyah Amborowati
SISFOTENIKA Vol 4, No 2 (2014): SISFOTENIKA
Publisher : STMIK PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.952 KB) | DOI: 10.30700/jst.v4i2.34

Abstract

AbstrakPenelitian ini bertujuan untuk mengukur sejauh mana efektifitas penggunaan social media yang telah digunakan sebagai strategi bisnis oleh beberapa pelaku bisnis berbasis online. Subyek penelitian ini adalah beberapa pelaku bisnis berbasis online yang telah memanfaatkan social media untuk bisnis mereka. Analisis penelitian menggunakan analisis SWOT dan strategi biaya rendah dengan indikator keberhasilan dilihat dari dua perspektif yaitu dari sisi pelaku bisnis dan dari sisi konsumen yang mengakses produk bisnis. Hasil penelitian menunjukkan bahwa pelaku bisnis yang telah menerapkan social media mengalami peningkatan omzet hingga 104%. Penelitian diharapkan dapat menjadi masukan bagi para pelaku bisnis yang ingin menggunakan social media sebagai salah satu strategi dalam berpromosi.Kata Kunci : Social media, Strategi Bisnis, Analisis SWOT, Strategi Biaya Rendah.
Penerapan Media Sosial Berbasis Foto Instagram Sebagai Media Pemasaran Digital Berbasis Daring Aditya Wahana
TRANSFORMASI Vol 14, No 2 (2018): TRANSFORMASI
Publisher : STMIK BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.658 KB) | DOI: 10.56357/jt.v14i2.172

Abstract

Instagram adalah media sosial berbagi foto yang memungkinkan penggunanya untuk dapat berbagi foto (gambar) dan video di halaman pengguna masing-masing. Menurut data yang dilansir oleh instagram mengenai pertumbuhan penggunanya, instagram kini telah mencapai 1 Milyar pengguna di seluruh dunia (Kemp, 2018). Aktifitas pengguna instagram di Indonesia juga termasuk tinggi, yaitu sekitar 53 juta orang pengguna mengakses instagram setiap bulannya (Kemp, 2018). Pada awal diciptakan fungsi utama instagram adalah sebagai media interaksi sosial antar penggunanya tanpa ada batas territorial atau dapat menghubungkan semua pengguna di seluruh dunia. Namun dalam perkembangannya instagram banyak digunakan sebagai media pemasaran berbagai macam produk.Salah satu faktor yang menunjang pemanfaatan instagram sebagai media pemasaran dikarenakan tampilannya yang berupa grid foto atau video dengan tampilan yang sangat memanjakan penggunanya. Instagram dapat digunakan di smartphone maupun di akses melalui web. Namun pengguna akan dapat pengalaman yang lebih maksimal saat mengakses instagram melalui smartphone.Penelitian ini berfokus kepada cara penggunaan instagram sebagai media pemasaran digital. Subyek penelitian adalah pelaku bisnis yang telah menggunakan media sosial instagram sebagai sarana promosi yang berjumlah 50 responden. Kata kunci : Media Sosial, Instagram, Pemasaran Digital, User Interface, User Experience
DESIGN OF ACADEMIC INFORMATION SYSTEM USING THE USER-CENTERED DESIGN METHOD (CASE STUDY AT SD N PAYUNGAN) Devangie Putri Nabilla Tiara Sutrisna; Aditya Wahana; Puji Handayani Putri
JTH: Journal of Technology and Health Vol. 2 No. 2 (2024): October: JTH: Journal of Technology and Health
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/jth.v2i2.351

Abstract

An academic information system is a software system designed to help manage academic data and information more efficiently. However, this has not been implemented at SD N Payungan. This causes forgetting or loss of information because data is still managed manually, and double data input causes an increase in the size of files stored on the computer, resulting in slow device performance. Therefore, this research aims to design an academic information system using the User-Centered Design method. The UCD method is used to ensure that the system is built according to the needs of users, namely school admins, teachers, and student parents, so as to increase the efficiency and effectiveness of academic data management. The results of the research show that the information system built can run well in managing academic data. This is proven by the results of the number of respondents 33 people. System testing shows that the system functions well and suits users. In conclusion, the use of the User-Centered Design method to design an academic information system has proven to be helpful in producing a system that is efficient, easy to use, and fulfills the need to help manage school data. It is hoped that this User-Centered Design method can be applied in other schools that face similar problems.
DECISION SUPPORT SYSTEM FOR BOARDING HOUSE RECOMMENDATIONS AROUND UPY BASED ON RULES AND SPATIAL WEB Ganang Prihatma Artha; Muhammad Fairuzabadi; Aditya Wahana
JTH: Journal of Technology and Health Vol. 2 No. 2 (2024): October: JTH: Journal of Technology and Health
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/jth.v2i2.379

Abstract

Boarding houses, often referred to simply as "boarding houses," are essential for students studying away from their hometowns. These students seek temporary accommodations to serve as their domicile until they complete their education. When searching for a boarding house, students typically rely on recommendations from local residents or acquaintances living near the campus. Choosing a place to live in a new area involves several factors, including cost, distance, facilities, and the surrounding environment. A Decision Support System (DSS) can assist in this process by providing recommendations that match the desired criteria, making it easier for students to find suitable accommodations. A Rule-Based System is a structured decision-making method that utilizes IF-THEN rules to evaluate various criteria relevant to boarding house selection. By integrating a Decision Support System with Rule-Based Systems and Spatial Web technologies, this approach effectively assists UPY students in finding suitable boarding houses. The system provides comprehensive information and tailored recommendations based on the specific preferences of students or boarding house seekers.