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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Hospital Majapahit : Jurnal Ilmiah Kesehatan Politeknik Kesehatan Mojokerto Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nursaidah Nursaidah
Unknown Affiliation
Humanities Dentistry Economics, Econometrics & Finance Education Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Pengaruh Jiwa Kewirausahaan, Dukungan Keluarga dan Akses Modal terhadap Keberlanjutan Usaha pada UMKM Ritel Tradisional di Kecamatan Wuluhan Rosma Hani Febrianti; Fatimah, Feti; Nursaidah Nursaidah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4770

Abstract

The sustainability of traditional retail MSMEs (Micro, Small, and Medium Enterprises) has become a critical issue in maintaining local economic stability amid the growing pressure from modern retail chains and shifting consumer behavior. This study is motivated by the need to understand both internal and external factors that influence the resilience of micro-enterprises in semi-rural areas such as Wuluhan District. The purpose of this research is to analyze the influence of entrepreneurial spirit, family support, and access to capital on the sustainability of traditional retail MSMEs. A quantitative approach was employed using multiple linear regression analysis on data collected from 60 MSME actors selected through simple random sampling. The findings indicate that, simultaneously, the three variables have a significant impact on business sustainability. Partially, entrepreneurial spirit and access to capital were found to have significant effects, while family support did not show a statistically significant impact, although it remains socially relevant. These results highlight the importance of strengthening entrepreneurial character and improving access to financing as key strategies for sustaining traditional retail MSMEs in the long term.
Analisis Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian pada Produk Minuman Deles di Desa Kalibaru Kulon, Kecamatan Kalibaru Kabupaten Banyuwangi Faizal Riedho Putra Soesanto; Nursaidah Nursaidah; Putri, Tatit Diansari Reski
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4996

Abstract

Business competition in the contemporary beverage industry is increasingly competitive, prompting companies to design the right marketing strategy to attract consumers. One of the strategic steps that is often taken includes setting appropriate prices, continuously improving product quality, and implementing creative and effective promotions. However, in the case of Deles Drinks in Kalibaru Kulon Village, Kalibaru District, Banyuwangi Regency, there is a phenomenon of declining sales which indicates that there is a problem in the implementation of the marketing strategy. Therefore, an in-depth evaluation is needed regarding the influence of price, product quality, and promotion on consumer purchase decisions. This study aims to analyze the extent to which price, product quality, and promotion can influence the purchase decision of Deles Drink. The study uses a quantitative method with a causality approach, in which the cause-and-effect relationship between independent variables (price, product quality, and promotion) and bound variables (purchase decisions) is analyzed in depth. Data was collected through the distribution of questionnaires to 100 respondents selected by purposive sampling technique, which is the selection of respondents based on certain criteria relevant to the research. In data processing, this study used multiple linear regression analysis with the help of SPSS software. The results of the analysis show that price, product quality, and promotions have a positive and significant influence on purchase decisions. These findings reinforce the assumption that consumers will be more interested in making purchases if the prices offered are competitive, the quality of the product is as expected, and the promotions carried out are effective in attracting attention. Therefore, the management of Deles Beverages needs to strengthen these three aspects to increase competitiveness and expand market share. This research also makes practical contributions for business actors in the contemporary beverage industry, especially in understanding the importance of integrating pricing strategies, product quality, and promotion to increase consumer loyalty and purchase decisions.
Co-Authors Achmad Hasan Hafidzi Anggela Eka Anggraeni Eka Anggraeni Budi Santoso Eka Diah Kartiningrum Faizal Riedho Putra Soesanto Feti Fatimah Feti Fatimah Kanta Dimas Prayogi Muhammad Khaberun Al Faruq Muhammad Maskur Nurul Qomariah Putri, Tatit Diansari Reski Rosma Hani Febrianti Safa Natasha Aurellya Seno Sumowo Toni Herlambang