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All Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA Cakrawala: Jurnal Pengabdian Masyarakat Global
Meldi Manuhutu
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Pengaruh Kualitas Pelayanan Customer Service Terhadap Kepuasan Nasabah Meldi Manuhutu; Zany Irayati Aunalal; Maudy Tanihatu
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 7, No 1 (2021)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.09 KB) | DOI: 10.32528/jmbi.v7i1.4234

Abstract

This study aimed to determine the effect of tangibles, reliability,  responsiveness,  assurance,  and  empathy  from customer service performance to customer satisfaction at PT. Bank Tabungan Negara (Persero), Tbk Ambon Branch Office both simultaneou and partialy. The sample used in this study was 150 samples. The research  method  used descriptive and quantitative methods with multiple linear regression data analysis techniques. The results of this study indicate that simultaneous tangibles, reliability,  responsiveness,  assurance,  empathy variables have a significant and positive   effect  on  customer  satisfaction  and only partially responsiveness variable which have no   significant  effect  on  customer  satisfaction. The influence of service quality variables on customer satisfaction at PT. Bank Tabungan Negara (Persero), Tbk Ambon Branch is 70 %  that influence is very strong while the other 30% is influenced by the other variables. 
Pemanfaatan Teknologi Odoo dalam Pemberdayaan Usaha Kuliner dan Nilai-Nilai Sosial Keagamaan di Warung Makan Banyuwangi Meldi Manuhutu; Melda Agnes Manuhutu; Natasya Virginia Leuwol; Diki Diki; Sony Sony; Sintia Sintia; Lulu Jola Uktolseja
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Mei: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i2.4840

Abstract

This service activity aims to empower micro business actors through the use of digital technology based on the Odoo platform, as well as integrating social and religious values in daily business practices. The subject of the activity was Warung Makan Banyuwangi, a home-based culinary business that has been operating for more than a decade in Sorong City, Southwest Papua. This activity was carried out with a participatory approach that included field observations, interviews with business owners, training on the use of the Odoo application, and intensive assistance in the process of digitization and online business branding. Through training and mentoring, business owners are introduced to important features of Odoo, such as product management, financial transaction recording, inventory management, and promotions through online stores. The results show that the use of Odoo is able to significantly improve operational efficiency, regularity in business information management, and expand market reach through digital media. This transformation opens up new opportunities for the development of micro businesses in a more professional and modern manner. However, the success of this digital transformation does not only depend on the technical aspect, but also on the strength of the values embedded in business actors. Religious values such as honesty in transactions, sincere service, social responsibility to customers, and gratitude for business results are the main foundations in business practices. These values are not only maintained, but also integrated into the narrative displayed on the business's digital pages as an identity and differentiator. This activity proves that the digital transformation of MSMEs can go hand in hand with the preservation of local spiritual and cultural values. Technology is not only a tool for modernization, but also a medium to strengthen the identity, character, and sustainability of micro businesses in the midst of the challenges of the digital era. Therefore, collaboration between technological innovation and social values is the key to empowering community-based MSMEs.
Co-Authors Diki Diki Lulu Jola Uktolseja Maudy Tanihatu Melda Agnes Manuhutu Natasya Virginia Leuwol Sintia Sintia Sony Sony Zany Irayati Aunalal