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All Journal BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Pengabdian Masyarakat Waradin
Laksono Hujianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION (STUDI KASUS DI PATRA JASA CONVENTION CENTER SEMARANG Heri Prabowo; Laksono Hujianto
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.956 KB) | DOI: 10.47686/bbm.v3i2.120

Abstract

 The results of research by Choudury (2011) showed that service quality has a positive influence on word of mouth. Similarly penelitain by Rodney and Jhon (2009) which states that service quality affect the word of mouth. The results are different from the research by Jiewantoa et.al (2012) which states that service quality has no effect on word of mouth. Another study that states that service quality has no direct effect on word of mouth is a study by Li (2013). Li's research states that service quality has no effect on word of mouth. From the results of the above study there is a gap of research results. Furthermore, for this research to measure the influence of service quality, word of mouth and costumer perceived value to repurchase intention. In this study, as the samples are visitors Patra Jasa Convention Center Semarang a number of 150 people. The data collection tool is a statistical quantity of a statistical test with SEM using AMOS program version 18. The results show all hypothesis proposed accepted means service quality, customer perceived value, word of mouth give positive influence to repurchase intention.Keywords: service quality, customer perceived value, word of mouth, repurchase intention
PEMBERDAYAAN EKONOMI PARIWISATA BERBASIS MASYARAKAT MELALUI PENGOLAHAN SINGKONG MENJADI ANEKA CAMILAN Idah Kusuma Dewi; Sri Yuwanti; Ahmad Mansur; Laksono Hujianto
Jurnal Pengabdian Masyarakat Waradin Vol. 1 No. 1 (2021): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1348.778 KB) | DOI: 10.56910/wrd.v1i1.140

Abstract

The food consumption diversification program for the people of Kwadungan Village is the basis for community-based tourism economic empowerment activities that process cassava plants into various selling-worthy snacks to tourists. The problem faced is the lack of knowledge on how to make cassava based snacks. The community service model is to directly involve groups of women tobacco farmers in utilizing the potential of local agricultural plants to become a typical culinary product of Kwadungan Village. The results of the activity were various snack products from the training of cassava processing such as cassava sticks, cassava croquettes, cassava klapertaart and cassava pastels made by women from tobacco farming groups.
Co-Authors Abd. Rasyid Syamsuri Ahmad Mansur Heri Prabowo Idah Kusuma Dewi Nugraheni, Krisnawati Setyaningrum Satato, Yuniarto Rahmad siswanto, iwan Sri Yuwanti