Garuda - Garba Rujukan Digital

Analisis Tingkat Kepuasan Masyarakat Melalui Pelayanan Informasi Pada Aplikasi KRL Access Ratnawaty Marginingsih*; Isnurrini Hidayat Susilowati; Wiwik Widiyanti
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Transportation is a very important and strategic means of smoothing the wheels of the economy. Along with the increasing needs of urban communities for transportation in general, the railroad has become one of the alternative transportation options that are increasingly in demand by people with many advantages such as low pollution, free of traffic, mass, cheaper cost, and also relatively faster time. This study aims to determine the level of community satisfaction through information services on the KRL Access application. A total of 250 respondents were sampled as research using the convenience sampling method. The form of research used is descriptive research with a quantitative approach. The data is processed using multiple linear regression analysis. The results obtained by the level of community satisfaction through information services on KRL Access applications partially and simultaneously by using the variables of reliability, responsiveness, assurance, empathy and tangible obtain positive and significant results. This shows that good service is one of the keys to an organization's success because it will have a direct impact on the company's image.

Pengaruh Experiental Marketing Terhadap Loyalitas Pengunjung Taman Wisata Edukasi D’Kandang Depok Wiwik Widiyanti; Julia Retnowulan
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 2, No 1 (2018): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.681 KB)

Loyalitas pengunjung merupakan suatu hal yang penting dalam kelangsungan suatu bisnis wisata, dan dapat terjadi jika pengunjung mendapatkan pengalaman yang berkesan saat mengunjunginya. Oleh karena itu salah satu strategi marketing yang harus diperhatikan adalah memaksimalkan experiental marketing agar pengunjung memberikan loyalitasnya dengan cara berkunjung kembali. Pada penelitian ini menggunakan metode kuantitatif dengan kuisioner yang disebar di Taman Wisata Edukasi D’kandang sebagai alat pengambilan data dan pengolahan data yang digunakan adalah SPSS 17. Hasil penelitian membuktikan bahwa faktor-faktor dalam experiental marketing yaitu sense, feel,think, act dan relate secara simultan berpengaruh positif dan signifikan terhadap loyalitas pengunjung Taman Wisata Edukasi D’Kandang dan juga yang berpengaruh signifikan terhadap loyalitas secara parsial adalah faktor sensedan feel. Dengan demikian dapat disimpulkan bahwa strategi marketing Taman Wisata Edukasi D’Kandang yang tepat adalah dengan mengoptimalkan experiental marketing khususnya yang berkaitan dengan sensedan feel sehingga loyalitas pengunjung dapat terbentuk

Sikap Konsumen terhadap Multiatribut Produk Domino Pizza dengan Metode Fishbein di Depok Wiwik Widiyanti
Cakrawala - Jurnal Humaniora Vol 19, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Today's food business competition is tight, so every businessman is required to have a strategy in the field of marketing. To support this, Domino Pizza needs to conduct research on consumer attitudes towards the Domino Pizza product multi-attribute. This research is included in the type of qualitative research with 100 respondents based on convenience sampling by distributing questionnaires in Depok. Payment of data uses the fishbein method with texture attributes, pizza skin layers, toppings, prices, and packaging. From the results of research obtained about the level of consumer interest in pizza products are topping, texture, the thickness of pizza skin, price and final packaging. Based on the level of trust in the Domino product, the pizza that is placed first is the price, while the Pizza Hut product is Topping. Meanwhile, the attitude analysis of the overall attributes of domino pizza products is 74.34 and in pizza products but at 80.17. Thus, all consumers prefer pizza products but from domino pizza products. Although pizza products are superior in texture attributes because topping attributes are still inferior to pizza products, topping attributes have the highest importance, so if all attributes are taken into account, consumers prefer to use hut pizza products. Keywords: fishbein method, consumer attitude, multi attribute

Peningkatan Motivasi Kerja Karyawan melalui Gaya Kepemimpinan pada Bimbingan dan Konsultasi Belajar Nurul Fikri Ragunan Jakarta Selatan wiwik widiyanti; Isnurrini Hidayat Susilowati; Julia Retnowulan; Iman Wahyudi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

The activity of a company requires quality human resources. Humans are a resource factor that is different from other resources because humans are creatures that have strong feelings and desires. Therefore, human resources must be able to be fostered and managed effectively and efficiently in order to provide optimal results for the company. Relationship patterns that occur between superiors and employees are strongly influenced by leadership style, is one of the factors that influence the behavior of others to work and strive to achieve company goals, because the success of an organization is very dependent on the effectiveness of the company. This study aims to determine the effect of leadership style on employee work motivation Guidance and Learning Consultation Nurul Fikri Ragunan. In this study, the number of respondents was 40 employees. Data was collected using a questionnaire with data analysis using a normality test, linearity test, simple regression analysis, t-test, correlation coefficient, and coefficient of determination. The results of the study showed leadership style towards employee work motivation Guidance and Learning Consultation Nurul Fikri Ragunan. The magnitude of the correlation coefficient shows the amount of 0.754, it means that the relationship between organizational culture and employee performance is quite strong. The coefficient of determination or R Squared = 0.568 which means that the organizational culture has a contribution to employee performance by 43.2% while the rest is influenced by factors other than leadership styleKeywords: Leadership Style, Motivation of Employee Work

Motivasi Kerja terhadap Kinerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kota Depok Wiwik Widiyanti
Cakrawala - Jurnal Humaniora Vol 17, No 2 (2017): Vol. XVII No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

One of the important assets owned by the organization cannot be separated from the performance of employees. To get a good performance then need to be given motivation to employees. A good leader will certainly create a comfortable environment and motivate employees with the aim that the spirit to work and provide maximum performance. Work motivation is an important factor to achieve good performance. For knowing influence of work motivation on employee performance at Dinas Kependudukan dan Pencatatan Sipil Kota Depok authors use quantitative research by doing methods of observation, interview questionnaires and study documentation . The author distributes questionnaires to 40 respondents then the authors process the data by using the formula calculation manually and SPSS version 20. Based on the calculation of product moment correlation coefficient obtained results of 0.750 where the number of scores indicates the strength of the relationship between motivation on employee performance. From the calculation of the coefficient of determination can be seen that the work motivation affect employee performance of 56.2 and seen from the regression equation formed Y 9.552 0.770X this shows that there is a positive and unidirectional influence between work motivation on employee performance.Keywords: Work Motivation, Performance Employees

Penggunaan Marketplace Sebagai Media Pemasaran Online Peralatan Rumah Tangga Wiwik Widiyanti; Heni Nurmawati
Jurnal Administrasi Bisnis Vol. 2 No. 2 (2022): November 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v2i2.1407

Di era digital sekarang ini para pelaku usaha sudah banyak beralih ke sistem pemasaran online. Ada berbagai macam media pemasaran online dan yang paling mudah digunakan adalah media pemasaran marketplace. CV Lanjar Jaya adalah perusahaan yang bergerak dibidang retail, bisnis ritel merupakan suatu usaha menyalurkan berbagai produk kepada konsumen untuk di konsumsi sendiri. Sebagai salah satu perusahaan online shop, hingga saat ini CV Lanjar Jaya memiliki banyak produk yang baik yang diproduksi sendiri maupun import dari china atau order dari seller lain. Strategi pemasaran online pada CV Lanjar Jaya bertujuan untuk memgembangkan banyak jaringan dan relasi untuk menarik konsumen agar berminat berbelanja dan menjadi langganan dengan menikmati promo yang disediakan perusahaan. Metode pengumpulan data dalam penelitian ini adalah metode observasi, wawancara, dan dokumen dengan metode analisanya berupa metode analisa deskriptif kualitatif, dimana data-data yang telah penulis peroleh akan dibahas atau dideskripsikan secara menyeluruh berdasarkan fakta yang terjadi di perusahaan. Hasil penelitian menunjukkan bahwa strategi pemasaran yang dilakukan pada CV Lanjar Jaya adalah menggunakan lazada, shopee dan tokopedia dilaksanakan melalui periklanan dan promo yang diikutin seperti promo gajian, flash sale harian dan juga berupa giveaway dengan menyediakan promo menarik supaya konsumen tertarik untuk membeli produk pada CV Lanjar Jaya

MENUMBUHKAN LOYALITAS PENGUNJUNG TEMPAT WISATA MELALUI DIMENSI EXPERIENTAL MARKETING Wiwik Widiyanti
RJABM (Research Journal of Accounting and Business Management) Vol 6, No 2 (2022)
Publisher : LPPM University 17 Agustus 1945 Samarinda

The Loyalty of visitors is very important for the survival of the Insani Herbal Garden. This can be grown through a pleasant experience that is summarized in the experiential marketing dimension. The purpose of this study was to determine how the influence of experiential marketing dimensions on loyalty, either simultaneously or partially. The Descriptive quantitative methods were chosen as a research approach with data collection techniques using questionnaires. Samples were taken as many from as 100 respondents. The data were processed using the SPSS 16 application. The results of the research on partial hypothesis testing for the dimensions of sense, feel, think and act significantly affected loyalty, while the related dimension did not significantly affect visitor loyalty. In contrast to simultaneous hypothesis testing, the five dimensions of experiential marketing significantly affect visitor loyalty. The results of this study are expected to be taken into consideration by the management of Taman Herbal Insani in advancing their business

Strategi Komunikasi Pemasaran Pada Layanan Pengiriman Barang Ke Mancanegara Melalui Media Sosial Wiwik Widiyanti
Jurnal Pemasaran Kompetitif Vol 6, No 3 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i3.28736

Semakin maraknya persaingan yang ketat pada jasa layanan pengiriman barang ke mancanegara maka Master Bagasi berusaha untuk menjadi pemenangnya. Oleh karena itu penelitian ini bertujuan untuk menggali strategi komunikasi pemasaran yang digunakan Master Bagasi dalam menarik pelanggan baru dan mempertahankan loyalitas pelanggan. Penelitian ini menggunakan teknik analisis data kualitatif dengan menggunakan teknik wawancara pada empat narasumber, observasi dan dokumentasi sebagai metode pengumpulan datanya. Hasil penelitian ini menyatakan bahwa strategi komunikasi pemasaran Master Bagasi menggunakan advertising dengan menggunakan iklan berbayar di Facebook, dan iklan tidak berbayar berupa postingan konten menarik di Instagram, Facebook dan Tiktok; sales promotion berupa pemberian free charge pada jasa titip beli, charge, dan pick up; personal selling berupa komunikasi yang aktif, sopan dan amanah sehingga terjalin kedekatan emosional yang menimbukan rasa nyaman dan tidak segan dalam bertransaksi; word of mouth merupakan komunikasi pemasaran yang ampuh dimana pelanggan memberikan informasi kepada rekan dan kerabatnya atas pelayanan Master Bagasi.The more intense the competition in the service of shipping goods to foreign countries, the more the Master Bagasi tries to be the winner. As a result, the purpose of this research is to delve into Master Bagasi’s marketing communication strategies for attracting new customers and increasing customer loyalty. As data collection methods, the study employs qualitative data analysis techniques on four sources, as well as observation and documentation.The results of this research stated that the marketing communication strategy used by Master Bagasi uses advertising using paid advertising on Facebook and non-paid advertising in the form of interesting content posting on Instagram, Facebook, and Tiktok; sales promotion in the way of giving free charges on the purchase, charge, and pick-up of services; personal selling as active, polite, and confident communication so that the emotional closeness boosts the feeling of comfort and not hesitating in transactions; and word of mouth is a powerful marketing communication in which customers provide information to colleagues and relatives on the services of Master Bagasi.

PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN TRANSPORTASI YANG TERDAFTAR DI BEI Nurul Alfiah; Wiwik Widiyanti; Ratnawaty Marginingsih; Isnurrini Hidayat Susilowati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12415

ABSTRAK Kondisi perekonomian suatu negara tidak selalu stabil, seperti yang terjadi di Indonesia yang mengalami penurunan signifikan akibat wabah COVID-19. Pandemi ini berdampak pada berbagai sektor, terutama transportasi, karena pembatasan perjalanan yang diberlakukan pemerintah. Akibatnya, banyak perusahaan mengalami kesulitan keuangan hingga kebangkrutan. Financial distress atau kesulitan keuangan merupakan kondisi penurunan keuangan yang terjadi pada perusahaan secara terus-menerus. Kondisi ini biasanya ditandai dengan kerugian dan ketidakmampuan perusahaan untuk membayar kewajibannya. Penelitian ini bertujuan untuk menguji secara empiris pengaruh profitabilitas, likuiditas, dan leverage terhadap financial distress. Populasi penelitian adalah perusahaan sub sektor transportasi yang terdaftar di Bursa Efek Indonesia pada tahun 2019 hingga 2022. Sampel terdiri dari 11 perusahaan yang memenuhi kriteria, dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Financial distress diukur menggunakan model Altman Z-score Modifikasi. Penelitian ini menggunakan pendekatan kuantitatif dan analisis data menggunakan regresi linier berganda dengan program SPSS 26. Hasil penelitian menunjukkan bahwa secara simultan, profitabilitas, likuiditas, dan leverage berpengaruh terhadap financial distress. Namun, Secara parsial profitabilitas tidak berpengaruh terhadap financial distress, sedangkan likuiditas dan leverage berpengaruh negatif dan signifikan terhadap financial distress. Kata Kunci: Financial Distress, Profitabilitas, Likuiditas, Leverage. ABSTRACT The economic condition of a country is not always stable, as evidenced by Indonesia's significant decline due to the COVID-19 outbreak. This pandemic has impacted various sectors, especially transportation, due to travel restrictions imposed by the government. As a result, many companies have experienced financial difficulties and even bankruptcy. Financial distress is a condition of continuous financial decline that occurs in a company. This condition is usually characterized by losses and the company's inability to pay its obligations. This study aims to empirically examine the effects of profitability, liquidity, and leverage on financial distress. The research population consists of transportation sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2022. The sample comprises 11 companies that meet the criteria, selected using a non-probability sampling technique with the purposive sampling method. Financial distress is measured using the Modified Altman Z-score model. This study uses a quantitative approach, and data analysis is performed using multiple linear regression with the SPSS 26 program. The results show that simultaneously, profitability, liquidity, and leverage affect financial distress. However, partially, profitability does not affect financial distress, while liquidity and leverage have a negative and significant effect on financial distress.

Analisis Economic Value Added (EVA) Perusahaan Sektor Energi di Bursa Efek Indonesia Periode 2013-2022 Akhmad Fauzan Des Putra; Isnurrini Hidayat Susilowati; Ratnawaty Marginingsih; Wiwik Widiyanti
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1880

The Energy sector is one of the sectors in the Indonesian economy and the Indonesia Stock Exchange (IDX). 86 companies listed on the IDX. The sample is to 7 companies. The purpose of the study was to determine the Financial Performance Analysis of Energy sector companies listed on IDX for the period 2013-2022 using Economic Value Added (EVA). Based on calculations, EVA ADRO negative results (EVA<0) in 2013-2015 and 2020, positive EVA (EVA>0) in 2016-2019 and 2021-2022. AKRA's EVA from 2013-2022 are all positive (EVA>0). EVA HRUM in 2014-2015 was negative (EVA <0), in 2016-2023 EVA was positive (EVA>0). EVA ITMG from 2013-2022 are all positive (EVA>0). EVA MEDC in 2013-2021 is negative (EVA <0) and 2022 is positive (EVA>0). PGAS EVA in 2013-2014 was positive (EVA>0) and 2015-2023 was negative (EVA<0). PTBA's EVA from 2013-2022 are all positive (EVA>0). EVA>0 indicates the rate of return generated from company is greater than the cost of capital or it has succeeded in creating added value in that year. EVA<0 indicates the company's value has decreased or decreased where the rate of return is lower than the cost of capital it means fails to create the added value demanded by investors.

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