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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL PEMASARAN KOMPETITIF Enrichment : Journal of Management Jurnal Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Semesta Ilmu Manajemen dan Ekonomi

Isnurrini Hidayat Susilowati

Universitas Bina Sarana Informatika

Author-ID : 2542347

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analisis Tingkat Kepuasan Masyarakat Melalui Pelayanan Informasi Pada Aplikasi KRL Access Ratnawaty Marginingsih*; Isnurrini Hidayat Susilowati; Wiwik Widiyanti
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Transportation is a very important and strategic means of smoothing the wheels of the economy. Along with the increasing needs of urban communities for transportation in general, the railroad has become one of the alternative transportation options that are increasingly in demand by people with many advantages such as low pollution, free of traffic, mass, cheaper cost, and also relatively faster time. This study aims to determine the level of community satisfaction through information services on the KRL Access application. A total of 250 respondents were sampled as research using the convenience sampling method. The form of research used is descriptive research with a quantitative approach. The data is processed using multiple linear regression analysis. The results obtained by the level of community satisfaction through information services on KRL Access applications partially and simultaneously by using the variables of reliability, responsiveness, assurance, empathy and tangible obtain positive and significant results. This shows that good service is one of the keys to an organization's success because it will have a direct impact on the company's image.

Pengaruh Penilaian Kinerja Terhadap Motivasi Kerja Karyawan Pada Hotel Cipta Mampang Jakarta Selatan Isnurrini hidayat
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 1 (2018): Maret 2018
Publisher : Universitas Bina Sarana Informatika

Performance appraisal is very important on organitation. One of the goal from performance appraisal is to increase the work motivation of the employment so it can reach the maximum work. This research to get know about the influence of performance appraisal to work motivation at Hotel Cipa Mampang Jakarta Selatan. The sampel that used are saturation sampling which are all of the 50 employed from Personnel&General Affairs, Accounting&Finance, Marketing, Front Office dan Food&Beverage and using likert scale. The research method use are : methods observation, interview, questionnaire and documentation. The calculate method that use are : test of correlation coefficient, determination coefficient, and simple linear regression equation with the computer program of SPSS 17. The result of the coefficient correlation value 0,0721 shows the relationship between performance appraisal and motivation is strong. The determination test obtained R square is equal to 0,520 or 52% of the working motivation variables, which are influenced by performance appraisal, while the remaining 48% are influenced by other factor. The test of equal regression obtained by equation Y= 8,464 + 0,807X, if the coeffient of performance appraisal is 0, then the working motivation is 8,464.

Bauran Pemasaran UMKM Sektor Kuliner Kota Bogor Di Masa Pandemi Covid 19 Isnurrini Hidayat Susilowati
Jurnal Pemasaran Kompetitif Vol 4, No 3 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i3.9416

Dampak pandemi covid 19 terhadap perekonomian dunia menyebabkan ketidakstabilan. Begitu juga dengan Indonesia 19 menimbulkan dampak diberbagai sektor yaitu terutama pada sektor usaha kecil, menengah maupun besar. Salah satunya adalah sektor UMKM (Usaha Mikro Kecil dan Menengah). Salah satu kesulitan yang dialami pelaku usaha UMKM adalah dalam memasarkan produknya. Dengan berlakunya Pembatasan Sosial Berskala Besar (PSBB) dan di lanjutkan dengan Pemberlakuan Pembatasan Kegiatan Masyarajat (PPKM) di tahun 2021membuat pelaku usaha berusaha berbagai cara untuk memasarkan produk untuk bisa mempertahankan usahanya terutama pada sektor kuliner. Deskriptif kualitatif merupakan metode kualitatif yang dipakai dalam penelitian ini. Penelitian dilakukan di kota Bogor dimana merupakan kota penunjang ibukota yang memiliki sentra kuliner. Pengumpulan data dilakukan dengan studi dokumentasi. Data yang digunakan adalah data sekunder. Hasil penelitian dengan menggunakan strategi bauran pemasaran dimana strategi produk dengan inovasi sesuai dengan kebutuhan masyarakat dimasa pandemi, harga ditentukan dengan inovasi grosir dan pembayaran nontunai bekerja sama dengan mitra usaha. Strategi promosi dilakukan melalui media sosial seperti facebook, whatsapp dan Instagram dan strategi tempat dengan bekerja sama antara pemerintah kota Bogor dengan mitra usaha misalnya go-Food, grab dan pemilik perusahaan besar seperti hotel dan mall.

Peningkatan Motivasi Kerja Karyawan melalui Gaya Kepemimpinan pada Bimbingan dan Konsultasi Belajar Nurul Fikri Ragunan Jakarta Selatan wiwik widiyanti; Isnurrini Hidayat Susilowati; Julia Retnowulan; Iman Wahyudi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

The activity of a company requires quality human resources. Humans are a resource factor that is different from other resources because humans are creatures that have strong feelings and desires. Therefore, human resources must be able to be fostered and managed effectively and efficiently in order to provide optimal results for the company. Relationship patterns that occur between superiors and employees are strongly influenced by leadership style, is one of the factors that influence the behavior of others to work and strive to achieve company goals, because the success of an organization is very dependent on the effectiveness of the company. This study aims to determine the effect of leadership style on employee work motivation Guidance and Learning Consultation Nurul Fikri Ragunan. In this study, the number of respondents was 40 employees. Data was collected using a questionnaire with data analysis using a normality test, linearity test, simple regression analysis, t-test, correlation coefficient, and coefficient of determination. The results of the study showed leadership style towards employee work motivation Guidance and Learning Consultation Nurul Fikri Ragunan. The magnitude of the correlation coefficient shows the amount of 0.754, it means that the relationship between organizational culture and employee performance is quite strong. The coefficient of determination or R Squared = 0.568 which means that the organizational culture has a contribution to employee performance by 43.2% while the rest is influenced by factors other than leadership styleKeywords: Leadership Style, Motivation of Employee Work

PELATIHAN PEMBUATAN BUSINESS PLAN DENGAN MENGGUNAKAN METODE BUSINESS MODEL CANVAS (BMC) PADA KOMUNITAS PEREMPUAN INDONESIA MAJU Eigis Yani Pramularso; Ety Nurhayaty; Isnurrini Hidayat Susilowati; Ratnawaty Marginingsih
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i2.8335

ABSTRAKPermasalahan bisnis dapat terjadi muncul kapan saja. Terkadang hal yang dilupakan adalah melakukan bisnis langsung menjalankan usaha tanpa melalui tahapan yang benar sehingga bisnis yang dijalankan tidak mengalami perkembangan. Pengenalan perencanaan bisnis sekaligus pelatihan ini diterapkan pada mitra pengabdian masyarakat di komunitas Perempuan Indonesia Maju (PIM) Bogor yang menjadi wadah bagi anggotanya yang seluruhnya perempuan dan telah memiliki bisnis dan berwirausaha dalam semua bidang. Setelah dilakukan pemetaan masalah, bahwa saat ini mereka langsung menjalankan usaha, hanya karena melihat potensi keuntungan sesaat dan tidak mempersiapkan bisnisnya dengan matang, bahkan banyak yang tidak direncanakan dengan rinci padahal dalam berbisnis dihadapkan dengan banyak risiko seperti masalah pasokan, masalah kualitas produk, masalah memperoleh dan mempertahankan pelanggan, sampai mendeteksi jenis pengeluaran dan pendapatan usaha. Pada akhirnya disepakatilah pada pengabdian masyarakat ini melakukan pelatihan terkait perencanaan bisnis berupa model BMC (Business Model Canvas) yang dianggap mudah dan sederhana untuk dipahami. Kegiatan Pengabdian Masyarakat ini dilakukan dengan metode ceramah yang isinya menjelaskan pentingnya perencanaan bisnis dan konsep Business Model Canvas. Berdasarkan tanggapan atas kuesioner yang dibagikan kepada peserta yang berjumlah 29 orang menunjukkan bahwa dari pelaksanaan kegiatan hasilnya 100 persen atau keseluruhan peserta setuju kegiatan pengabdian masyarakat ini dapat meningkatan wawasan, pengetahuan, keterampilan dan keahlian anggota komunitas dalam membuat rencana bisnis kedepannya. Kata kunci: pelatihan; perencanaan; bisnis; BMC. ABSTRACTBusiness problems can occur at any time. Sometimes the thing that is forgotten is doing business directly running a business without going through the correct stages so that the business being run does not experience development. This introduction to business planning as well as training was applied to community service partners in the Maju Indonesia Women's Community (PIM) Bogor, which became a forum for its members who were all women and already had businesses and entrepreneurship in all fields. After mapping the problem, that currently they are directly running the business, just because they saw the potential for temporary profits and did not prepare their business carefully, even many of them were not planned in detail even though in doing business they were faced with many risks such as supply problems, product quality problems, problems obtaining and retain customers, to detect the type of expenses and revenues of the business. In the end, it was agreed that this community service would conduct training related to business planning in the form of the BMC (Business Model Canvas) model which is considered easy and simple to understand. This Community Service activity is carried out using the lecture method, which explains the importance of business planning and the concept of the Business Model Canvas. Based on the responses to the questionnaire distributed to 29 participants, it shows that from the implementation of the activities the results are 100 percent or all participants agree that this community service activity can increase the insight, knowledge, skills and expertise of community members in making future business plans. Keywords: training; planning; business; BMC

Financial Technology in The Development of UMKM Isnurrini Hidayat Susilowati
Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.566 KB)

Digital technology is currently the main capital needed by industry players in developing their business. For the financial sector, technological innovation is not a new development for the industry. In financial technology (financial technology) it is known as FinTech. FinTech activities in financial services can be classified into 5 (five) categories, namely Payment, transfer, clearing, and settlement (payment, clearing and settlement). Micro, Small and Medium Enterprises (UMKM) have a big role as an effort to increase economic development in Indonesia. The role of FinTech in the development of MSMEs is to play a role in increasing financial literacy, increasing digital entrepreneurship and sources of business financing. One of the hopes for MSME players in business development is by accessing financing through Fintech in the form of Peer to Peer Lending (P2PL) after being inaccessible by banks.

Peramalan Penjualan Mobil Pada PT Toyota Astra Motor Indonesia Dengan Metode Trend Semi Average Dan Metode Least Square Isnurrini Hidayat Susilowati
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 6, No 1 (2022): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v6i1.23893

The purpose of this study is to determine the car sales volume desired by PT Toyota Astra Motor so that the company can make decisions by conducting sales forecasting. This type of research is carried out in a quantitative descriptive form. Data collection techniques using documentation techniques and carried out by collecting secondary data. The car sales forecasting method at Toyota Astra Motor Indonesia using the semi-average trend method with the 2022 sales forecasting result of 241,301 units and the sales forecasting result in 2022 with the least square method is 244,145 units. The smallest accuracy or error of car sales forecasting is found in the semi-averade trend method with MAD values of 39,685, MSE 2,172,864,066 and MAPE 14.73%.

Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Pada PT Mitra Bangun Perwira Resti Yulistria; Rosento Rosento; Eka Putri Handayani; Isnurrini Hidayat Susilowati; Siti Aulia
Swabumi Vol 11, No 1 (2023): Volume 11 Nomor 1 Tahun 2023
Publisher : Universitas Bina Sarana Informatika Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/swabumi.v11i1.13980

Kualitas produk menjadi salah satu faktor penting dalam mencapai kepuasan pelanggan.Kualiast produk itu sendiri adalah keunggulan suatu produk yang menggambarkan kemampuan memenuhi persyaratan atau spesifikasi kualitas produk yang ditetapkan. Penelitian ini mencoba untuk mengetahui seberapa besar pengaruh kualitas produk PT Mitra Bangun Perwira. Penelitian ini menggunakan analisis desktritif kuantitatif dengan angket dn dokumentasi. Penentuan total sampel menggunakan teknik nonprobability sample sampling jenuh dengan jumlah sampel 42 responden dan tingkat kesalahan 5%. Berdasarkan hasil uji koefisien korelasi, menunjukan hubungan variabel tersebut kuat antara lingkungan kerja terhadap kepuasan kerja dan berdasarkan hasil uji koefisien determinasi menunjukkan bahwa variabel kepuasan kerja karyawan dipengaruhi oleh lingkungan kerja sebesar 50% dan sisanya 50% dipengaruhi oleh faktor lain. Sedangkan hasil persamaan uji regresi, dapat dikatakan arah pengaruh hubungan kualitas produk terhadap kepuasan pelanggan adalah positif, artinya searah. Sehingga dapat disimpulkan bahwa terdapat pengaruh positif antara kualitas produk terhadap kepuasan pelanggan.

Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Sabana Fried Chicken Jatimakmur Bekasi Muhammad Khafi; Isnurrini Hidayat Susilowati
MAMEN: Jurnal Manajemen Vol. 2 No. 4 (2023): Oktober 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i4.2514

the effect of price and service quality on customer satisfaction at Sabana Fried Chicken Jatimakmur Bekasi, the method used in this study is a quantitative method and data collection techniques for documentation studies, in addition to data processing using the SPSS application. The instrument used to collect data is a questionnaire. This research was conducted by direct research to Sabana Fried Chicken outlets Jatimakmur in April – May 2023. Respondents in the study were Sabana Fried Chicken Jatimakmur Bekasi consumers, totaling 90 people. And distributing questionnaires with each variable, namely variable X1 price, X2 service quality, and Y consumer satisfaction. Quantitative analysis consists of testing the instrument (validity and reliability of the instrument). Multiple regression analysis, classical assumption test, t test (Persial) and f test (simultaneous) The results of this study are in line with those conducted by Natasha Hosang, 2019. It can be said that the price and service quality variables simultaneously (simultaneously) have a significant effect on Variable Consumer Satisfaction at Sabana Fried Chicken Jatimakmur Bekasi.

PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN TRANSPORTASI YANG TERDAFTAR DI BEI Nurul Alfiah; Wiwik Widiyanti; Ratnawaty Marginingsih; Isnurrini Hidayat Susilowati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12415

ABSTRAK Kondisi perekonomian suatu negara tidak selalu stabil, seperti yang terjadi di Indonesia yang mengalami penurunan signifikan akibat wabah COVID-19. Pandemi ini berdampak pada berbagai sektor, terutama transportasi, karena pembatasan perjalanan yang diberlakukan pemerintah. Akibatnya, banyak perusahaan mengalami kesulitan keuangan hingga kebangkrutan. Financial distress atau kesulitan keuangan merupakan kondisi penurunan keuangan yang terjadi pada perusahaan secara terus-menerus. Kondisi ini biasanya ditandai dengan kerugian dan ketidakmampuan perusahaan untuk membayar kewajibannya. Penelitian ini bertujuan untuk menguji secara empiris pengaruh profitabilitas, likuiditas, dan leverage terhadap financial distress. Populasi penelitian adalah perusahaan sub sektor transportasi yang terdaftar di Bursa Efek Indonesia pada tahun 2019 hingga 2022. Sampel terdiri dari 11 perusahaan yang memenuhi kriteria, dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Financial distress diukur menggunakan model Altman Z-score Modifikasi. Penelitian ini menggunakan pendekatan kuantitatif dan analisis data menggunakan regresi linier berganda dengan program SPSS 26. Hasil penelitian menunjukkan bahwa secara simultan, profitabilitas, likuiditas, dan leverage berpengaruh terhadap financial distress. Namun, Secara parsial profitabilitas tidak berpengaruh terhadap financial distress, sedangkan likuiditas dan leverage berpengaruh negatif dan signifikan terhadap financial distress. Kata Kunci: Financial Distress, Profitabilitas, Likuiditas, Leverage. ABSTRACT The economic condition of a country is not always stable, as evidenced by Indonesia's significant decline due to the COVID-19 outbreak. This pandemic has impacted various sectors, especially transportation, due to travel restrictions imposed by the government. As a result, many companies have experienced financial difficulties and even bankruptcy. Financial distress is a condition of continuous financial decline that occurs in a company. This condition is usually characterized by losses and the company's inability to pay its obligations. This study aims to empirically examine the effects of profitability, liquidity, and leverage on financial distress. The research population consists of transportation sub-sector companies listed on the Indonesia Stock Exchange from 2019 to 2022. The sample comprises 11 companies that meet the criteria, selected using a non-probability sampling technique with the purposive sampling method. Financial distress is measured using the Modified Altman Z-score model. This study uses a quantitative approach, and data analysis is performed using multiple linear regression with the SPSS 26 program. The results show that simultaneously, profitability, liquidity, and leverage affect financial distress. However, partially, profitability does not affect financial distress, while liquidity and leverage have a negative and significant effect on financial distress.

Co-Authors Akhmad Fauzan Des Putra Anisa Dimas Putra Satria Eigis Yani Pramularso Eka Putri Handayani Iman Wahyudi Julia Retnowulan Muhammad Khafi Nurhayaty, Ety Nurul Alfiah Ratnawaty Marginingsih Resti Yulistria Rosento Siti Aulia Tri yoga Kurniawati Wiwik Widiyanti

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