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All Journal Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial IJCIT (Indonesian Journal on Computer and Information Technology) Indonesian Journal on Software Engineering (IJSE) Jurnal Informatika Universitas Pamulang Management and Accounting Expose Jurnal Responsif : Riset Sains dan Informatika Justika : Jurnal Sistem Informasi Akuntansi
Renny Oktapiani
Universitas Bina Sarana Informatika
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences Other

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Journal : Management and Accounting Expose

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NANO-INFLUENCERS ON SOCIAL MEDIA AS AN EFFECTIVE AND EFFICIENT MARKETING PROMOTION Prayudi, Dicki; Oktapiani, Renny
Management & Accounting Expose Vol 6, No 2 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v6i2.1768

Abstract

Social media marketing is one of the items developed by marketers for a practical marketing style. Social media is considered capable of reaching consumers quickly and can introduce products carefully. The aim of this research is to determine the distribution of nano-influencers as the most efficient and effective marketing tool, as well as the most numerous class of influencers. The research method uses a literature review, to describe the paradigm of social media marketing and various influencers. The literature review also describes ten leading research on nano-influencer objects. In addition, the preparation of nano-influencer indicators was also carried out by experts, as was observing and approving these indicators for influencers. The results of the study show that there are ten indicators based on a review of the bibliography that are similar to the opinions of experts. As well, there are two indications that have not yet received approval based on influencer observations, namely nano-influencers have presence and can respond to expectations. The third source is research by adopting nano-influencers as the most effective and efficient influencers.
Co-Authors Achmad Andika Gunawan Agung Baitul Hikmah Anis Marcela Anisa Fajria Apip Supiandi Calista Zakiya Dasya Arief Firmansah Davi Firdaus Dicki Prayudi Domeniqe Gladys Tsafara Kartika Dwiza Riana Elsa Liana Erwin Triyana Eva Marsusanti Febrizal Ariandi Fikri Muhammad RF Galih Raspati Huddin, Jamal Maulana Indriyani, Lia Irwan Tanu Kusnadi Jamal Maulana Hudin Kartikasari, Ratih M. Azhar Lihan Sandy Neng Sella Zakiatun Nufus Neng Sella Zakiatun Nufus Nur Islamiyati Nurfauziah, Risma Pangestu, Ilham Ramdhan Saepul Rohman, Ramdhan Saepul Ramlan Subakti Resti Yulistria Ria Indriawati Rida Nutria Lestari Ruccy Manggala Putra Rusli Nugraha Siti Nazmah Susilawati Susilawati Triani Dwi Juliani Vahlevi, Rivaldo Weli Kusnadi Widandi, Arya Yulhan Wahyudin Yuri Rahayu