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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen
Faizal Faizal
Community Empowerment dept,. PT. Kaltim Prima Coal
Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH PEMANFAATAN APLIKASI DIGITAL TERHADAP PEMBERDAYAAN UMKM DI KABUPATEN KUTAI TIMUR Muhamad Yazid Bustomi; Nani Rohaeni; Dhani Aryanto; Faizal Faizal
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 5, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.884 KB) | DOI: 10.31294/widyacipta.v5i1.9300

Abstract

The objectives of this study were (1) to determine the social, economic, and environmental impacts of MSMEs Partners after using digital applications (2) to identify the effects of the utilization digital applications on the empowerment of MSMEs Partners. The sampling technique used saturated sampling, where all members of the MSMEs partners who had used digital applications in their business were used as samples in this research. The data analysis method was descriptive statistics with SPSS program, and SEM-PLS with the SmartPLS version 3.0 software. The results showed that the highest mean value of descriptive statistics was the economic impact with a value of 3.94 and a standard deviation of 0.70. It stated the utilization of digital applications has an economic impact on MSMEs Partners Community Development Officier PT. KPC. The variables (impact) of the utilization digital applications that have a significant effects on the empowerment of MSMEs Partners are economic impacts and social impacts, while environmental impacts do not have a significant effect on the empowerment of MSMEs Partners. Keywords: Digital Applications, Empowerment MSMEs, Partial Least Square.
Co-Authors Dhani Aryanto Muhamad Yazid Bustomi Nani Rohaeni, Nani